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person:"Strebinger, Andreas"
~person:"Baumgarth, Carsten"
~person:"Diamantopoulos, Adamantios"
~person:"Guzman, Francisco"
~person:"Han, Heesup"
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Brand management
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Strebinger, Andreas
Baumgarth, Carsten
Diamantopoulos, Adamantios
Guzman, Francisco
Han, Heesup
Burmann, Christoph
116
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104
Melewar, T. C.
71
Keller, Kevin Lane
56
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46
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42
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36
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35
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33
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Schmidt, Holger J.
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Ko, Eunju
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The journal of product & brand management
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Springer eBook Collection / Business and Economics
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The journal of brand management : an international journal
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European journal of marketing : EJM
4
International journal of contemporary hospitality management
4
International journal of hospitality management
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Konzepte, Erkenntnisse und Perspektiven zur Marke im Kulturbereich
4
Journal of retailing and consumer services
3
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Arts marketing : an international journal ; AM
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Gabler Edition Wissenschaft
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2
International journal of arts management
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of the Academy of Marketing Science
2
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Arbeitspapier des Lehrstuhls für Marketing der Universität Siegen
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British journal of management
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Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
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Corporate Reputation Management : wirksame Strategien für den Unternehmenserfolg
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ECONIS (ZBW)
176
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1
Creating value for brand practice by design research : new brand sprint as an illustrative example
Baumgarth, Carsten
;
Boltz, Dirk-Mario
;
Kaibel, Cosima
- In:
Journal of creating value
9
(
2023
)
2
,
pp. 166-182
Persistent link: https://www.econbiz.de/10014582535
Saved in:
2
To disclose or not disclose, is no longer the question : effect of AI-disclosed brand voice on brand authenticity and attitude
Kirkby, Alexandra
;
Baumgarth, Carsten
;
Henseler, Jörg
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1108-1122
Persistent link: https://www.econbiz.de/10014334406
Saved in:
3
The interplay of brand, brand origin and brand user stereotypes in forming value perceptions
Gidaković, Petar
;
Szőcs, Ilona
;
Diamantopoulos, Adamantios
- In:
British journal of management
33
(
2022
)
4
,
pp. 1924-1949
Persistent link: https://www.econbiz.de/10013463552
Saved in:
4
Investigation into the festival brand co-creation mechanism : extended application of the customer-based brand equity model
Chi, Xiaoting
;
Zhou, Heng
;
Cai, Gangwei
;
Han, Heesup
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 377-395
Persistent link: https://www.econbiz.de/10014513650
Saved in:
5
A new tourism paradigm in the marketplace : armchair travel and destination experiences
Yu, Jongsik
;
Moon, Hyoungeun
;
Chua, Bee-Lia
;
Han, Heesup
- In:
Journal of vacation marketing
30
(
2024
)
1
,
pp. 58-71
Persistent link: https://www.econbiz.de/10014631886
Saved in:
6
We are just 10 feet away! : how does location-based advertising affect consumer-brand engagement?
Thapa, Sajani
;
Guzman, Francisco
;
Paswan, Audhesh
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014545208
Saved in:
7
What drives business-to-business brands to be conscientious?
Guzman, Francisco
;
Ahmad, Fayez
;
Johnson, Ross W.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 138-161
Persistent link: https://www.econbiz.de/10014485725
Saved in:
8
Wellness tourism experience and destination brand love
Kim, Sung In
;
Al-Ansi, Amr
;
Lee, Jin-soo
;
Chua, Bee-Lia
; …
- In:
Journal of travel and tourism marketing
41
(
2024
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10015049488
Saved in:
9
The psychology of vacationers' hotel brand choice in a post-pandemic world
Kim, Jinkyung Jenny
;
Lee, Myong Jae
;
Han, Heesup
- In:
Journal of vacation marketing
29
(
2023
)
2
,
pp. 206-221
Persistent link: https://www.econbiz.de/10014246967
Saved in:
10
Tangible and intangible hotel in-room amenities in shaping customer experience and the consequences in the with-corona era
Kim, Jinkyung Jenny
;
Lee, Jin-soo
;
Han, Heesup
- In:
International journal of contemporary hospitality management
35
(
2023
)
2
,
pp. 657-681
Persistent link: https://www.econbiz.de/10013546072
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