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person:"Strebinger, Andreas"
~person:"Baumgarth, Carsten"
~person:"Diamantopoulos, Adamantios"
~person:"Han, Heesup"
~person:"Ind, Nicholas"
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Search: subject_exact:"Markenmanagement"
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Brand management
178
Markenführung
178
Consumer behaviour
63
Konsumentenverhalten
63
Brand image
59
Markenimage
59
Brand
54
Markenartikel
53
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20
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18
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18
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14
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14
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13
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English
112
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71
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Strebinger, Andreas
Baumgarth, Carsten
Diamantopoulos, Adamantios
Han, Heesup
Ind, Nicholas
Burmann, Christoph
116
Esch, Franz-Rudolf
104
Melewar, T. C.
71
Keller, Kevin Lane
56
Balmer, John M. T.
46
Huber, Frank
42
Ahlert, Dieter
41
De Chernatony, Leslie
41
Meffert, Heribert
41
Bang, Nguyen
38
Bruhn, Manfred
38
Loureiro, Sandra Maria Correia
38
Phau, Ian
36
Merrilees, Bill
35
Foroudi, Pantea
33
Fournier, Susan
33
Bauer, Hans H.
32
Uggla, Henrik
32
Wiedmann, Klaus-Peter
32
Schmidt, Holger J.
29
Romaniuk, Jenni
28
Sattler, Henrik
28
Christodoulides, George
27
Gupta, Suraksha
27
Guzman, Francisco
27
Ko, Eunju
27
MacInnis, Deborah J.
27
Kernstock, Joachim
25
Schroeder, Jonathan E.
25
Tomczak, Torsten
25
Veloutsou, Cleopatra
25
Völckner, Franziska
25
Iglesias, Oriol
24
Park, C. Whan
24
Sarkar, Abhigyan
24
Swoboda, Bernhard
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Springer Fachmedien Wiesbaden
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Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Internationale Konferenz "DerMarkentag" <4, 2011, Berlin>
1
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
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Journal of business research : JBR
10
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8
The journal of brand management : an international journal
8
Journal of travel and tourism marketing
7
Journal of international marketing
6
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
6
Springer eBook Collection / Business and Economics
5
The journal of product & brand management
5
International journal of contemporary hospitality management
4
International journal of hospitality management
4
Konzepte, Erkenntnisse und Perspektiven zur Marke im Kulturbereich
4
European journal of marketing : EJM
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Research
3
Arts marketing : an international journal ; AM
2
Gabler Edition Wissenschaft
2
Gabler Edition Wissenschaft / Werbe- und Markenforschung
2
Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
2
Impulse für die Markenpraxis und Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2011"
2
International journal of arts management
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing management : MM
2
Journal of retailing and consumer services
2
Journal of the Academy of Marketing Science
2
Journal of vacation marketing
2
Tourism and hospitality research : the surrey quarterly review
2
Working Papers of the Institute of Management Berlin at the Berlin School of Economics and Law (HWR Berlin)
2
Advances in corporate branding
1
Aktuelle Beiträge zur Markenforschung : Tagungsband des 3. Internationalen Markentags
1
Arbeitspapier des Lehrstuhls für Marketing der Universität Siegen
1
Arbeitspapiere der Nordakademie
1
Aufbruch : Ingredient Branding schafft Werte
1
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Beyond branding : [how the new values of transparency and integrity are changing the world of brands]
1
Brands with a conscience : how to build a successful and responsible brand
1
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
British journal of management
1
Business horizons
1
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
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ECONIS (ZBW)
178
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178
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1
Creating value for brand practice by design research : new brand sprint as an illustrative example
Baumgarth, Carsten
;
Boltz, Dirk-Mario
;
Kaibel, Cosima
- In:
Journal of creating value
9
(
2023
)
2
,
pp. 166-182
Persistent link: https://www.econbiz.de/10014582535
Saved in:
2
To disclose or not disclose, is no longer the question : effect of AI-disclosed brand voice on brand authenticity and attitude
Kirkby, Alexandra
;
Baumgarth, Carsten
;
Henseler, Jörg
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1108-1122
Persistent link: https://www.econbiz.de/10014334406
Saved in:
3
The interplay of brand, brand origin and brand user stereotypes in forming value perceptions
Gidaković, Petar
;
Szőcs, Ilona
;
Diamantopoulos, Adamantios
- In:
British journal of management
33
(
2022
)
4
,
pp. 1924-1949
Persistent link: https://www.econbiz.de/10013463552
Saved in:
4
Investigation into the festival brand co-creation mechanism : extended application of the customer-based brand equity model
Chi, Xiaoting
;
Zhou, Heng
;
Cai, Gangwei
;
Han, Heesup
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 377-395
Persistent link: https://www.econbiz.de/10014513650
Saved in:
5
A new tourism paradigm in the marketplace : armchair travel and destination experiences
Yu, Jongsik
;
Moon, Hyoungeun
;
Chua, Bee-Lia
;
Han, Heesup
- In:
Journal of vacation marketing
30
(
2024
)
1
,
pp. 58-71
Persistent link: https://www.econbiz.de/10014631886
Saved in:
6
The marketing agency role in delineating and communicating brand purpose
Feri, Alessandro
;
Ind, Nicholas
;
Tjandra, Nathalia C.
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 80-87)
.
2024
Persistent link: https://www.econbiz.de/10014501105
Saved in:
7
Wellness tourism experience and destination brand love
Kim, Sung In
;
Al-Ansi, Amr
;
Lee, Jin-soo
;
Chua, Bee-Lia
; …
- In:
Journal of travel and tourism marketing
41
(
2024
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10015049488
Saved in:
8
The psychology of vacationers' hotel brand choice in a post-pandemic world
Kim, Jinkyung Jenny
;
Lee, Myong Jae
;
Han, Heesup
- In:
Journal of vacation marketing
29
(
2023
)
2
,
pp. 206-221
Persistent link: https://www.econbiz.de/10014246967
Saved in:
9
Tangible and intangible hotel in-room amenities in shaping customer experience and the consequences in the with-corona era
Kim, Jinkyung Jenny
;
Lee, Jin-soo
;
Han, Heesup
- In:
International journal of contemporary hospitality management
35
(
2023
)
2
,
pp. 657-681
Persistent link: https://www.econbiz.de/10013546072
Saved in:
10
Editorial: conscientious business-to-business organizations : status quo and future research agenda
Markovic, Stefan
;
Ind, Nicholas
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. A8-A11
Persistent link: https://www.econbiz.de/10014333946
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