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person:"Strebinger, Andreas"
~person:"Baumgarth, Carsten"
~person:"Diamantopoulos, Adamantios"
~person:"Han, Heesup"
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Brand management
147
Markenführung
147
Consumer behaviour
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Strebinger, Andreas
Baumgarth, Carsten
Diamantopoulos, Adamantios
Han, Heesup
Burmann, Christoph
116
Esch, Franz-Rudolf
104
Melewar, T. C.
71
Keller, Kevin Lane
56
Balmer, John M. T.
45
Ahlert, Dieter
43
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38
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Loureiro, Sandra Maria Correia
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36
Merrilees, Bill
35
Foroudi, Pantea
33
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33
Bauer, Hans H.
32
Uggla, Henrik
32
Wiedmann, Klaus-Peter
32
Ind, Nicholas
29
Schmidt, Holger J.
29
Romaniuk, Jenni
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Sattler, Henrik
28
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27
Guzman, Francisco
27
Ko, Eunju
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MacInnis, Deborah J.
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Christodoulides, George
26
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25
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25
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24
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Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
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Springer eBook Collection / Business and Economics
5
The journal of product & brand management
5
International journal of contemporary hospitality management
4
International journal of hospitality management
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Konzepte, Erkenntnisse und Perspektiven zur Marke im Kulturbereich
4
European journal of marketing : EJM
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Arts marketing : an international journal ; AM
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Impulse für die Markenpraxis und Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2011"
2
International journal of arts management
2
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2
Journal of marketing management : MM
2
Journal of retailing and consumer services
2
Journal of the Academy of Marketing Science
2
Marktorientierte Unternehmensführung : Grundkonzepte, Anwendungen und Lehre ; Festschrift für Hermann Freter zum 60. Geburtstag
2
The journal of brand management : an international journal
2
Tourism and hospitality research : the surrey quarterly review
2
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2
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1
Arbeitspapier des Lehrstuhls für Marketing der Universität Siegen
1
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Aufbruch : Ingredient Branding schafft Werte
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British journal of management
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1
Der Markt : international journal of marketing
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Die Betriebswirtschaft : DBW
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ERIM report series research in management
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ECONIS (ZBW)
147
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147
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1
To disclose or not disclose, is no longer the question : effect of AI-disclosed brand voice on brand authenticity and attitude
Kirkby, Alexandra
;
Baumgarth, Carsten
;
Henseler, Jörg
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1108-1122
Persistent link: https://www.econbiz.de/10014334406
Saved in:
2
The interplay of brand, brand origin and brand user stereotypes in forming value perceptions
Gidaković, Petar
;
Szőcs, Ilona
;
Diamantopoulos, Adamantios
- In:
British journal of management
33
(
2022
)
4
,
pp. 1924-1949
Persistent link: https://www.econbiz.de/10013463552
Saved in:
3
Investigation into the festival brand co-creation mechanism : extended application of the customer-based brand equity model
Chi, Xiaoting
;
Zhou, Heng
;
Cai, Gangwei
;
Han, Heesup
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 377-395
Persistent link: https://www.econbiz.de/10014513650
Saved in:
4
Impact of green brand authenticity on warm glow, green satisfaction, and willingness to pay more
Moon, Hyoungeun
;
Yu, Jongsik
;
Chua, Bee-Lia
;
Han, Heesup
- In:
Journal of travel and tourism marketing
40
(
2023
)
4
,
pp. 326-344
Persistent link: https://www.econbiz.de/10014369795
Saved in:
5
Travel and tourism marketing in the age of the conscious tourists : a study on CSR and tourist brand advocacy
Ahmad, Naveed
;
Samad, Sarminah
;
Han, Heesup
- In:
Journal of travel and tourism marketing
40
(
2023
)
7
,
pp. 551-567
Persistent link: https://www.econbiz.de/10014419174
Saved in:
6
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
7
The psychology of vacationers' hotel brand choice in a post-pandemic world
Kim, Jinkyung Jenny
;
Lee, Myong Jae
;
Han, Heesup
- In:
Journal of vacation marketing
29
(
2023
)
2
,
pp. 206-221
Persistent link: https://www.econbiz.de/10014246967
Saved in:
8
When do established CPG product brands benefit from a corporate-brand endorsement? : the moderating role of consumer needs and brand familiarity
Strebinger, Andreas
;
Otter, Thomas
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 500-516
Persistent link: https://www.econbiz.de/10014229069
Saved in:
9
Tangible and intangible hotel in-room amenities in shaping customer experience and the consequences in the with-corona era
Kim, Jinkyung Jenny
;
Lee, Jin-soo
;
Han, Heesup
- In:
International journal of contemporary hospitality management
35
(
2023
)
2
,
pp. 657-681
Persistent link: https://www.econbiz.de/10013546072
Saved in:
10
Nature-based solutions, mental health, well-being, price fairness, attitude, loyalty, and evangelism for green brands in the hotel context
Sohaib, Muhammad
;
Wang, Yan
;
Iqbal, Kashif
;
Han, Heesup
- In:
International journal of hospitality management
101
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013271319
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