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person:"Taylor, D. Christopher"
~person:"Chan, Anthony"
~subject:"Brand image"
~subject:"Brand management"
~subject:"Environmental consciousness"
~subject:"Manipulation"
~subject:"Willingness to pay"
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Taylor, D. Christopher
Chan, Anthony
Barber, Nelson
6
Agnoli, Lara
4
Bruwer, Johan
4
Spielmann, Nathalie
4
Vecchio, Riccardo
4
Capitello, Roberta
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Gustafson, Christopher R.
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International journal of wine business research : IJWBR
3
International journal of revenue management : IJRM
1
Journal of food products marketing
1
The journal of consumer marketing
1
The journal of product & brand management
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ECONIS (ZBW)
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1
Assessing brand equity in the luxury wine market by exploiting tastemaker scores
Blair, Amanda J.
;
Atanasova, Christina
;
Pitt, Leyland F.
; …
- In:
The journal of product & brand management
26
(
2017
)
5
,
pp. 447-452
Persistent link: https://www.econbiz.de/10011778291
Saved in:
2
Desirability bias and perceived effectiveness influence on willingness-to-pay for pro-environmental wine products
Barber, Nelson A.
;
Taylor, D. Christopher
;
Remar, Daniel
- In:
International journal of wine business research : IJWBR
28
(
2016
)
3
,
pp. 206-227
Persistent link: https://www.econbiz.de/10011563741
Saved in:
3
Experimental approach to assessing actual wine purchase behavior
Barber, Nelson A.
;
Taylor, D. Christopher
- In:
International journal of wine business research : IJWBR
25
(
2013
)
3
,
pp. 203-226
Persistent link: https://www.econbiz.de/10009792052
Saved in:
4
Measuring the influence of persuasion marketing on young wine consumers
Taylor, D. Christopher
;
Barber, Nelson
- In:
Journal of food products marketing
18
(
2012
)
1
,
pp. 19-33
Persistent link: https://www.econbiz.de/10009509751
Saved in:
5
A sweet face man : using Chernoff faces to portray social media wine brand images
Farshid, Mana
;
Chan, Anthony
;
Nel, Deon
- In:
International journal of wine business research : IJWBR
24
(
2012
)
3
,
pp. 183-195
Persistent link: https://www.econbiz.de/10009621099
Saved in:
6
Selective marketing to environmentally concerned wine consumers : a case for location, gender and age
Barber, Nelson
;
Taylor, D. Christopher
;
Strick, Sandy
- In:
The journal of consumer marketing
27
(
2010
)
1
,
pp. 64-75
Persistent link: https://www.econbiz.de/10003942443
Saved in:
7
Wine packaging : marketing towards consumer lifestyle to build brand equity and increase revenue
Barber, Nelson
;
Taylor, D. Christopher
;
Deale, Cynthia S.
- In:
International journal of revenue management : IJRM
4
(
2010
)
3/4
,
pp. 215-237
Persistent link: https://www.econbiz.de/10008746396
Saved in:
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