//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Tucker, Catherine"
~person:"Kumar, Subodha"
~person:"Pelsmacker, Patrick de"
~subject:"Advertising effects"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Banner advertising"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Internet marketing
44
Online-Marketing
44
Werbewirkung
22
Advertising
12
Consumer behaviour
12
Konsumentenverhalten
12
Werbung
12
Online retailing
9
Online-Handel
9
Viral marketing
9
Virales Marketing
9
Social Web
8
Social web
8
USA
7
United States
7
Data protection
5
Datenschutz
5
Regulation
5
Regulierung
5
online advertising
5
Befragung
4
Internet
4
Interview
4
Marketing management
4
Marketingmanagement
4
Personalisierung
4
Personalization
4
Children
3
Data Mining
3
Data mining
3
Digital platform
3
Digitale Plattform
3
Kinder
3
Online reviews
3
Search engine
3
Suchmaschine
3
Advertising regulation
2
Artificial intelligence
2
Bibliometrics
2
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Article
22
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
22
Arbeitspapier
1
Aufsatz im Buch
1
Book section
1
Graue Literatur
1
Konferenzschrift
1
Non-commercial literature
1
Working Paper
1
more ...
less ...
Language
All
English
22
Author
All
Tucker, Catherine
Kumar, Subodha
Pelsmacker, Patrick de
Wilbur, Kenneth C.
12
Bellman, Steven
8
Goldfarb, Avi
8
Dwivedi, Yogesh Kumar
7
Hudders, Liselot
7
Jerath, Kinshuk
7
Rozendaal, Esther
7
Sahni, Navdeep S.
7
Sayedi, Amin
7
Sreejesh, S.
7
Vashisht, Devika
7
Fogel, Joshua
6
Guitart, Ivan A.
6
Kim, Jooyoung
6
Pauwels, Koen
6
Reijmersdal, Eva A. van
6
Rutz, Oliver J.
6
Varan, Duane
6
Arora, Taanika
5
Bijmolt, Tammo H. A.
5
Choi, Yung Kyun
5
Evans, Nathaniel J.
5
Fesenmaier, Daniel R.
5
Ghose, Anindya
5
Katona, Zsolt
5
King, Karen Whitehill
5
Shin, Wonsun
5
Smith, Katherine Taken
5
Stienmetz, Jason L.
5
Voorveld, Hilde
5
Zhu, Yi
5
Ahn, Sun Joo
4
Belanche, Daniel
4
Bernritter, Stefan F.
4
Brettel, Malte
4
Buijzen, Moniek
4
Campbell, Colin L.
4
Cauberghe, Veroline
4
more ...
less ...
Published in...
All
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Journal of marketing research : JMR
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Electronic commerce research
1
European journal of operational research : EJOR
1
Interfaces : the INFORMS journal on the practice of operations research
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of industrial organization
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Operations research
1
Young consumers : insight and ideas for responsible marketers
1
more ...
less ...
Source
All
ECONIS (ZBW)
22
Showing
1
-
10
of
22
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
2
How do restrictions on advertising affect consumer search?
Chiou, Lesley
;
Tucker, Catherine
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 866-882
Persistent link: https://www.econbiz.de/10012877293
Saved in:
3
Frontiers: how effective is third-party consumer profiling? : evidence from field studies
Neumann, Nico
;
Tucker, Catherine
;
Whitfield, Timothy
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
6
,
pp. 918-926
Persistent link: https://www.econbiz.de/10012147182
Saved in:
4
Advertising to early trend propagators : evidence from Twitter
Lambrecht, Anja
;
Tucker, Catherine
;
Wiertz, Caroline
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
2
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011864708
Saved in:
5
How consumers' media usage creates synergy in advertising campaigns
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Goos, Peter
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
3
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011887351
Saved in:
6
Co-creating advertising literacy awareness campaigns for minors
Daems, Kristien
;
Moons, Ingrid
;
Pelsmacker, Patrick de
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10011716507
Saved in:
7
Optimizing performance-based internet advertisement campaigns
Mookerjee, Radha
;
Kumar, Subodha
;
Mookerjee, Vijay S.
- In:
Operations research
65
(
2017
)
1
,
pp. 38-54
Persistent link: https://www.econbiz.de/10011648856
Saved in:
8
Standardization and the effectiveness of online advertising
Goldfarb, Avi
;
Tucker, Catherine
- In:
Management science : journal of the Institute for …
61
(
2015
)
11
,
pp. 2707-2719
Persistent link: https://www.econbiz.de/10011409130
Saved in:
9
The reach and persuasiveness of viral video ads
Tucker, Catherine
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 281-296
Persistent link: https://www.econbiz.de/10010515886
Saved in:
10
Children’s responses to traditional versus hybrid advertising formats : the moderating role of persuasion knowledge
Verhellen, Yann
;
Oates, Caroline
;
Pelsmacker, Patrick de
; …
- In:
Journal of consumer policy : consumer issues in law, …
37
(
2014
)
2
,
pp. 235-255
Persistent link: https://www.econbiz.de/10010479070
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->