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person:"Tucker, Catherine"
~person:"Kumar, Subodha"
~person:"Pelsmacker, Patrick de"
~subject:"Advertising effects"
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Advertising effects
Internet marketing
59
Online-Marketing
59
Werbewirkung
25
Advertising
19
Werbung
19
Consumer behaviour
13
Konsumentenverhalten
13
Social Web
13
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10
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online advertising
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Tucker, Catherine
Kumar, Subodha
Pelsmacker, Patrick de
Wilbur, Kenneth C.
17
Sayedi, Amin
13
Jerath, Kinshuk
12
Lewis, Randall A.
11
Russo, Antonio
11
Ghose, Anindya
10
Goldfarb, Avi
10
Sahni, Navdeep S.
10
Bellman, Steven
8
D'Annunzio, Anna
8
Johnson, Garrett A.
8
Penta, Antonio
8
Reiley, David H.
8
Tucker, Catherine E.
8
Zhu, Yi
8
Dwivedi, Yogesh Kumar
7
Hudders, Liselot
7
Katona, Zsolt
7
Narayanan, Sridhar
7
Pauwels, Koen
7
Rao, Justin M.
7
Rozendaal, Esther
7
Rutz, Oliver J.
7
Simonov, Andrey
7
Sreejesh, S.
7
Vashisht, Devika
7
Yang, Yanwu
7
Bart, Yakov
6
Chintagunta, Pradeep K.
6
Fesenmaier, Daniel R.
6
Fogel, Joshua
6
Guitart, Ivan A.
6
Reijmersdal, Eva A. van
6
Schwartz, Eric M.
6
Shin, Woochoel
6
Skiera, Bernd
6
Stienmetz, Jason L.
6
Sárváry, Miklós
6
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Journal of marketing research : JMR
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Advertising worldwide : advertising conditions in selected countries
1
ERIM report series research in management
1
Electronic commerce research
1
European Advertising Academy
1
European journal of operational research : EJOR
1
Interfaces : the INFORMS journal on the practice of operations research
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of industrial organization
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Operations research
1
SpringerLink / Bücher
1
Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
25
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1
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
2
How do restrictions on advertising affect consumer search?
Chiou, Lesley
;
Tucker, Catherine
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 866-882
Persistent link: https://www.econbiz.de/10012877293
Saved in:
3
A new method of measuring online media advertising effectiveness : prospective meta-analysis in marketing
Liberali, Gui
;
Urban, Glen
;
Dellaert, Benedict
;
Tucker, …
-
2016
Persistent link: https://www.econbiz.de/10011643144
Saved in:
4
Frontiers: how effective is third-party consumer profiling? : evidence from field studies
Neumann, Nico
;
Tucker, Catherine
;
Whitfield, Timothy
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
6
,
pp. 918-926
Persistent link: https://www.econbiz.de/10012147182
Saved in:
5
Advertising to early trend propagators : evidence from Twitter
Lambrecht, Anja
;
Tucker, Catherine
;
Wiertz, Caroline
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
2
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011864708
Saved in:
6
How consumers' media usage creates synergy in advertising campaigns
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Goos, Peter
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
3
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011887351
Saved in:
7
Co-creating advertising literacy awareness campaigns for minors
Daems, Kristien
;
Moons, Ingrid
;
Pelsmacker, Patrick de
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10011716507
Saved in:
8
Optimizing performance-based internet advertisement campaigns
Mookerjee, Radha
;
Kumar, Subodha
;
Mookerjee, Vijay S.
- In:
Operations research
65
(
2017
)
1
,
pp. 38-54
Persistent link: https://www.econbiz.de/10011648856
Saved in:
9
Standardization and the effectiveness of online advertising
Goldfarb, Avi
;
Tucker, Catherine
- In:
Management science : journal of the Institute for …
61
(
2015
)
11
,
pp. 2707-2719
Persistent link: https://www.econbiz.de/10011409130
Saved in:
10
The reach and persuasiveness of viral video ads
Tucker, Catherine
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 281-296
Persistent link: https://www.econbiz.de/10010515886
Saved in:
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