//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Tucker, Catherine"
~person:"Rahman, Zillur"
~person:"Whinston, Andrew B."
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Banner advertising"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
45
Online-Marketing
45
Advertising effects
17
Werbewirkung
17
Consumer behaviour
15
Konsumentenverhalten
15
Social Web
13
Social web
13
Beziehungsmarketing
8
Brand management
8
Markenführung
8
Relationship marketing
8
Search engine
7
Suchmaschine
7
Viral marketing
6
Virales Marketing
6
online advertising
6
social media
6
Data protection
5
Datenschutz
5
Online retailing
5
Online-Handel
5
Regulation
5
Regulierung
5
USA
5
United States
5
Advertising
4
Befragung
4
Bibliometrics
4
Bibliometrie
4
Brand image
4
Customer integration
4
Interview
4
Kundenintegration
4
Markenimage
4
Werbung
4
Auction theory
3
Auktionstheorie
3
Brand loyalty
3
E-commerce
3
more ...
less ...
Online availability
All
Undetermined
17
Free
1
Type of publication
All
Article
45
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
45
Arbeitspapier
3
Graue Literatur
3
Non-commercial literature
3
Working Paper
3
Aufsatz im Buch
1
Book section
1
more ...
less ...
Language
All
English
45
Author
All
Tucker, Catherine
Rahman, Zillur
Whinston, Andrew B.
Dwivedi, Yogesh Kumar
22
Law, Chun Hung Roberts
22
Goldfarb, Avi
17
Rita, Paulo
16
Skiera, Bernd
16
Harrigan, Paul
15
Filieri, Raffaele
14
Ghose, Anindya
14
Hudders, Liselot
14
Ko, Eunju
14
Bigné Alcañiz, J. Enrique
13
Loureiro, Sandra Maria Correia
13
Pelsmacker, Patrick de
13
Wilbur, Kenneth C.
13
Grewal, Dhruv
12
Jansen, Bernard J.
12
Karjaluoto, Heikki
12
Kumar, Vikas
12
Michaelidou, Nina
12
Okumus, Fevzi
12
Pauwels, Koen
12
Smith, Katherine Taken
12
Choi, Yung Kyun
11
Dens, Nathalie
11
Fesenmaier, Daniel R.
11
Reijmersdal, Eva A. van
11
Vrontis, Demetris
11
Xiang, Zheng
11
Ahuja, Vandana
10
Bellman, Steven
10
Bilgihan, Anil
10
Jerath, Kinshuk
10
Kannan, P. K.
10
Kim, Juran
10
Mariani, Marcello M.
10
Milne, George R.
10
Okazaki, Shintaro
10
Pitt, Leyland F.
10
more ...
less ...
Published in...
All
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Journal of marketing research : JMR
4
Information systems research : ISR
3
Journal of management information systems : JMIS
3
International journal of business excellence
1
International journal of business information systems : IJBIS
1
International journal of industrial organization
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail & distribution management
1
Journal of competition law & economics
1
Journal of economics & management strategy : JEMS
1
Journal of internet commerce
1
Journal of marketing
1
Journal of marketing research
1
Journal of retailing
1
Journal of the Academy of Marketing Science
1
MIS quarterly
1
MSI reports : working paper series
1
Management decision : MD
1
Marketing intelligence & planning
1
Qualitative market research : an international journal
1
The international journal of bank marketing : IJBM
1
The journal of brand management : an international journal
1
The service industries journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
45
Showing
1
-
10
of
45
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
TV advertising and online sales : a case study of intertemporal substitution effects for an online travel platform
Lambrecht, Anja
;
Tucker, Catherine
;
Zhang, Xu
- In:
Journal of marketing research
61
(
2024
)
2
,
pp. 248-270
Persistent link: https://www.econbiz.de/10014584195
Saved in:
2
What blockchain can and can't do : applications to marketing and privacy
Marthews, Alex
;
Tucker, Catherine
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 49-53
Persistent link: https://www.econbiz.de/10014281896
Saved in:
3
How do restrictions on advertising affect consumer search?
Chiou, Lesley
;
Tucker, Catherine
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 866-882
Persistent link: https://www.econbiz.de/10012877293
Saved in:
4
The future of digital technologies in marketing : a conceptual framework and an overview
Plangger, Kirk
;
Grewal, Dhruv
;
Ruyter, Ko de
;
Tucker, …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1125-1134
Persistent link: https://www.econbiz.de/10013463886
Saved in:
5
Tweet to the top? : social media personal branding and career outcomes
Chen, Yanzhen
;
Rui, Huaxia
;
Whinston, Andrew B.
- In:
MIS quarterly
45
(
2021
)
2
,
pp. 499-534
Persistent link: https://www.econbiz.de/10012631365
Saved in:
6
Customer engagement and employee engagement : systematic review and future directions
Chandni, Shumaila
;
Rahman, Zillur
- In:
The service industries journal
40
(
2020
)
13/14
,
pp. 932-959
Persistent link: https://www.econbiz.de/10012292979
Saved in:
7
Algorithmic bias? : an empirical study of apparent gender-based discrimination in the display of STEM career ads
Lambrecht, Anja
;
Tucker, Catherine
- In:
Management science : journal of the Institute for …
65
(
2019
)
7
,
pp. 2966-2981
Persistent link: https://www.econbiz.de/10012039966
Saved in:
8
Frontiers: how effective is third-party consumer profiling? : evidence from field studies
Neumann, Nico
;
Tucker, Catherine
;
Whitfield, Timothy
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
6
,
pp. 918-926
Persistent link: https://www.econbiz.de/10012147182
Saved in:
9
Social media strategies in product-harm crises
He, Shu
;
Rui, Huaxia
;
Whinston, Andrew B.
- In:
Information systems research : ISR
29
(
2018
)
2
,
pp. 362-380
Persistent link: https://www.econbiz.de/10011880195
Saved in:
10
Advertising to early trend propagators : evidence from Twitter
Lambrecht, Anja
;
Tucker, Catherine
;
Wiertz, Caroline
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
2
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011864708
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->