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person:"Van Den Bulte, Christophe"
~isPartOf:"International journal of hospitality management"
~person:"Li, Hengyun"
~person:"Zhang, Han"
~subject:"Viral marketing"
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Viral marketing
Virales Marketing
6
Consumer behaviour
4
Gastronomie
4
Konsumentenverhalten
4
Restaurant industry
4
Internet marketing
3
Online retailing
3
Online-Handel
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Online-Marketing
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Customer satisfaction
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Emotion
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Kundenzufriedenheit
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Online reviews
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Bewertung
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Beziehungsmarketing
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Book trade
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Data Mining
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Evaluation
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Fake reviews
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Van Den Bulte, Christophe
Li, Hengyun
Zhang, Han
Law, Chun Hung Roberts
7
Zhang, Zili
7
Zhang, Ziqiong
5
Kim, Woo Gon
4
Ye, Qiang
4
Zhang, Lu
4
Liang, Sai
3
Line, Nathaniel D.
3
Mariani, Marcello M.
3
Wei, Wei
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Xie, Karen L.
3
Armas-Cruz, Yaiza
2
Borghi, Matteo
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Gil-Soto, Esperanza
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Gursoy, Dogan
2
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2
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2
Law, Rob
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Lee, Minwoo
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Liu, Hongbo
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Lu, Lu
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Morini-Marrero, Sandra
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Okumus, Fevzi
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Rita, Paulo
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Schuckert, Markus
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Sun, Jin
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Tang, Chun-Hung
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Tang, Liang
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Yen, Chih-Lun Alan
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International journal of hospitality management
Tourism management : research, policies, practice
3
Information systems research : ISR
2
Journal of marketing
2
Journal of marketing research : JMR
2
MIS quarterly
2
Working papers / Wharton School, University of Pennsylvania / Marketing
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GfK marketing intelligence review : Marketingforschung für die Praxis
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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MSI reports : working paper series
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Management information systems : mis quarterly
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Production and operations management : the flagship research journal of the Production and Operations Management Society
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The network challenge : strategy, profit, and risk in an interlinked world
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ECONIS (ZBW)
6
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1
How rainy-day blues affect customers’ evaluation behavior : evidence from online reviews
Zhang, Ziqiong
;
Qiao, Shuchen
;
Li, Hengyun
;
Zhang, Zili
- In:
International journal of hospitality management
100
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013266147
Saved in:
2
Restaurants' motivations to solicit fake reviews : a competition perspective
Zhang, Ziqiong
;
Li, Yuanshuo
;
Li, Hengyun
;
Zhang, Zili
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014227711
Saved in:
3
Not all words are beneficial : the impact of management response contents on customer engagement behavior
Zhang, Zili
;
Li, Hengyun
;
Yang, Yang
;
Xu, Yukuan
- In:
International journal of hospitality management
93
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012436041
Saved in:
4
The effects of consumer experience and disconfirmation on the timing of online review : field evidence from the restaurant business
Li, Hengyun
;
Xie, Karen L.
;
Zhang, Zili
- In:
International journal of hospitality management
84
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012146212
Saved in:
5
Online persuasion of review emotional intensity : a text mining analysis of restaurant reviews
Li, Hengyun
;
Liu, Hongbo
;
Zhang, Zili
- In:
International journal of hospitality management
89
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012293759
Saved in:
6
Booking now or later : do online peer reviews matter?
Zhang, Zili
;
Liang, Sai
;
Li, Hengyun
;
Zhang, Ziqiong
- In:
International journal of hospitality management
77
(
2019
),
pp. 147-158
Persistent link: https://www.econbiz.de/10011988490
Saved in:
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