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person:"Waldman, David A."
~person:"Pozharliev, Rumen"
~person:"Zak, Paul J."
~subject:"Consumer behaviour"
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Consumer behaviour
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Waldman, David A.
Pozharliev, Rumen
Zak, Paul J.
Kenning, Peter
11
Hubert, Anita Mirja
10
Plassmann, Hilke
10
Gutjahr, Gert
6
Karmarkar, Uma R.
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Smidts, Ale
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Sánchez-Fernández, Juan
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Boksem, Maarten A. S.
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Linzmajer, Marc
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Reimann, Martin
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Venkatraman, Vinod
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Verbeke, Willem J. M. I.
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Zaichkowsky, Judith Lynne
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Agarwal, Sharad
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Ahlert, Dieter
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Bechara, Antoine
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Borawska, Anna
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Boshoff, Christo
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Chan, Hang-Yee
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Knutson, Brian
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Psychology & marketing
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Journal of advertising : official publication of the American Academy of Advertising
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MIT sloan management review
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ECONIS (ZBW)
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Consumers' self-reported and brain responses to advertising post on Instagram : the effect of number of followers and argument quality
Pozharliev, Rumen
;
Rossi, Dario
;
De Angelis, Matteo
- In:
European journal of marketing
56
(
2022
)
3
,
pp. 922-948
Persistent link: https://www.econbiz.de/10013173453
Saved in:
2
A picture says more than a thousand words : using consumer neuroscience to study instagram users' responses to influencer advertising
Pozharliev, Rumen
;
Rossi, Dario
;
De Angelis, Matteo
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1336-1349
Persistent link: https://www.econbiz.de/10013280100
Saved in:
3
The neuroscience of customer experience
Zak, Paul J.
- In:
MIT sloan management review
63
(
2022
)
4
,
pp. 85-90
Persistent link: https://www.econbiz.de/10013332579
Saved in:
4
Social consumer neuroscience : neurophysiological measures of advertising effectiveness in a social context
Pozharliev, Rumen
;
Verbeke, Willem J. M. I.
;
Bagozzi, …
- In:
Journal of advertising : official publication of the …
46
(
2017
)
3
,
pp. 351-362
Persistent link: https://www.econbiz.de/10011744280
Saved in:
5
Preliminary evidence for the neurophysiologic effects of online coupons : changes in oxytocin, stress, and mood
Alexander, Veronika
;
Tripp, Sophie
;
Zak, Paul J.
- In:
Psychology & marketing
32
(
2015
)
9
,
pp. 977-986
Persistent link: https://www.econbiz.de/10011340186
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