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person:"Walsh, Gianfranco"
~accessRights:"restricted"
~person:"Bruwer, Johan"
~person:"Kruger, Martinette"
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Search: subject_exact:"Segmentierung von Märkten"
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Market segmentation
9
Marktsegmentierung
9
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6
Konsumentenverhalten
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4
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4
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4
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Walsh, Gianfranco
Bruwer, Johan
Kruger, Martinette
Dolnicar, Sara
10
Rundle-Thiele, Sharyn
7
Chawla, Deepak
6
Dietrich, Timo
5
Grün, Bettina
5
Kubacki, Krzysztof
4
Leisch, Friedrich
4
Reisinger, Markus
4
Saayman, Melville
4
Sands, Sean
4
Cespa, Giovanni
3
Chen, Jing
3
D'Souza, Clare M.
3
Gajanova, Lubica
3
Gomez-Arias, J. Tomas
3
Gromb, Denis
3
Karle, Heiko
3
Kim, Seongseop
3
Li, Jun
3
Nadanyiova, Margareta
3
Namin, Aidin
3
Parsad, Chandan
3
Prashar, Sanjeev
3
Raza, Syed Asif
3
Tkaczynski, Aaron
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Trojani, Fabio
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Vayanos, Dimitri
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Vedolin, Andrea
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Weill, Pierre-Olivier
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Araña, Jorge E.
2
Aschemann-Witzel, Jessica
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Babus, Ana
2
Balci, Gökcay
2
Barsch, Thomas
2
Bastian, Susan E. P.
2
Biais, Bruno
2
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Asia Pacific journal of marketing and logistics
2
International journal of event and festival management
2
European journal of marketing : EJM
1
International journal of contemporary hospitality management
1
Journal of travel and tourism marketing
1
Marketing : ZFP ; journal of research and management
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
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1
Understanding who is having a Taste(Off) Nigeria
Kruger, Martinette
;
Viljoen, Adam
;
Digun-Aweto, Oghenetejiri
- In:
Tourism analysis : an interdisciplinary tourism & …
25
(
2020
)
4
,
pp. 425-440
Persistent link: https://www.econbiz.de/10012438188
Saved in:
2
Domain-specific market segmentation : a wine-related lifestyle (WRL) approach
Bruwer, Johan
;
Roediger, Brigitte
;
Herbst, Frikkie
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 4-26
Persistent link: https://www.econbiz.de/10011613289
Saved in:
3
Domain-specific market segmentation using a latent class mixture modelling approach and wine-related lifestyle (WRL) algorithm
Bruwer, Johan
;
Li, Elton
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1552-1576
Persistent link: https://www.econbiz.de/10011755184
Saved in:
4
Marketing implications from a behaviourism perspective of consumption dynamics and socio-demographics of wine consumers
Bruwer, Johan
;
McCutcheon, Emily
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
3
,
pp. 519-537
Persistent link: https://www.econbiz.de/10011739459
Saved in:
5
The 3-S typology of South African culinary festival visitors
Viljoen, Armand
;
Kruger, Martinette
;
Saayman, Melville
- In:
International journal of contemporary hospitality management
29
(
2017
)
6
,
pp. 1560-1579
Persistent link: https://www.econbiz.de/10011732180
Saved in:
6
Who visits the Kruger National Park, and why? : identifying target markets
Kruger, Martinette
;
Viljoen, Armand
;
Saayman, Melville
- In:
Journal of travel and tourism marketing
34
(
2017
)
1/3
,
pp. 312-340
Persistent link: https://www.econbiz.de/10011670017
Saved in:
7
Segmenting beyond behavioural intentions : fine tuning music festival visitors' music appreciation
Kruger, Martinette
;
Saayman, Melville
- In:
International journal of event and festival management
8
(
2017
)
2
,
pp. 204-223
Persistent link: https://www.econbiz.de/10011721755
Saved in:
8
A 3E typology of visitors at an electronic dance music festival
Kruger, Martinette
;
Saayman, Melville
- In:
International journal of event and festival management
7
(
2016
)
3
,
pp. 219-236
Persistent link: https://www.econbiz.de/10011630089
Saved in:
9
Der Kaufentscheidungsstil von Konsumenten als Grundlage der Marktsegmentierung
Walsh, Gianfranco
;
Hennig-Thurau, Thorsten
- In:
Marketing : ZFP ; journal of research and management
23
(
2001
)
4
,
pp. 223-235
Persistent link: https://www.econbiz.de/10001655213
Saved in:
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