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source:"econis"
~accessRights:"restricted"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"Marketing theory"
~subject:"Lieferantenmanagement"
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Search: subject_exact:"Kundenorientierung"
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Lieferantenmanagement
Beziehungsmarketing
117
Relationship marketing
117
Consumer behaviour
57
Konsumentenverhalten
57
Customer satisfaction
30
Kundenzufriedenheit
30
Brand management
26
Markenführung
26
Betriebliche Wertschöpfung
25
Value creation
25
Customer integration
24
Kundenintegration
24
Social Web
20
Social web
20
Supplier relationship management
20
Brand image
19
Markenimage
19
Dienstleistungsqualität
18
Service quality
18
Marketing management
17
Marketingmanagement
17
Brand
14
Customer value
14
Kundenwert
14
Markenartikel
14
Internet marketing
13
Online-Marketing
13
Einzelhandel
11
Retail trade
11
relationship marketing
8
value co-creation
8
Brand loyalty
7
Confidence
7
Dienstleistungssektor
7
Markentreue
7
Marketing theory
7
Marketingtheorie
7
Online retailing
7
Online-Handel
7
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Article
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English
20
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Frazer, Lorelle
2
Thaichon, Park
2
Ahmad, Bilal
1
Akbar, Muhammad Imad Ud Din
1
Anees-ur-Rehman, Muhammad
1
Bang, Nguyen
1
Bilgihan, Anil
1
Carlson, Jamie L.
1
Chai, Joe Choon Yean
1
Chen, Cheng-Hao Steve
1
Chen, Junsong
1
Corsaro, Daniela
1
Daukseviciute, Irena
1
Dibb, Sally
1
Foroudi, Pantea
1
Gupta, Samir
1
Helmersson, Helge
1
Hilton, Toni
1
Hughes, Tim
1
Ilkkonen, Rami
1
Johnston, Wesley James
1
Kremez, Zhanna
1
Kwan, Rebecca
1
Lancaster, Geoffrey
1
Lazaravic, Violet
1
MacIntyre, Faye S.
1
Maggioni, Isabella
1
Makkonen, Hannu
1
Marcos Cuevas, Javier
1
Mattsson, Jan
1
Mencarelli, Rémi
1
Menidjel, Choukri
1
Ozuem, Wilson
1
Pfisterer, Lucas
1
Polonsky, Michael J.
1
Prior, Daniel D.
1
Quach, Sara
1
Rivière, Arnaud
1
Roth, Stefan
1
Simkin, Lyndon
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Journal of strategic marketing
Marketing theory
Industrial marketing management : the international journal for industrial and high-tech firms
139
Journal of business research : JBR
66
The journal of business & industrial marketing
60
Journal of business-to-business marketing
29
SpringerLink / Bücher
21
The journal of services marketing
17
Journal of the Academy of Marketing Science
14
Springer eBook Collection / Business and Economics
14
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
12
Journal of personal selling & sales management
11
Service business
11
Journal of marketing
9
Journal of retailing and consumer services
9
International journal of production economics
8
Journal of purchasing and supply management
8
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
8
Journal of customer behaviour
6
Services marketing quarterly
6
The international journal of logistics management
6
International journal of project management : the journal of The International Project Management Association
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Total quality management & business excellence
5
Asia Pacific journal of marketing and logistics
4
European journal of marketing
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of hospitality management
4
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
4
International journal of procurement management
4
International journal of production research
4
Journal of Inter-Organizational Relationships
4
Journal of service research : JSR
4
Marketing intelligence & planning
4
The international journal of bank marketing : IJBM
4
The journal of personal selling & sales management : JPSSM
4
Business horizons
3
Developing digital marketing : relationship perspectives
3
Die Betriebswirtschaft : DBW
3
International journal of business innovation and research : IJBIR
3
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ECONIS (ZBW)
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1
How perceptions of relationship investment influence customer loyalty : the mediating role of perceived value and the moderating role of relationship proneness
Menidjel, Choukri
;
Bilgihan, Anil
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 296-319
Persistent link: https://www.econbiz.de/10014303204
Saved in:
2
Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
Saved in:
3
Relationship marketing in franchising and retailing
Thaichon, Park
;
Frazer, Lorelle
;
Weaven, Scott
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 113-114
Persistent link: https://www.econbiz.de/10013170049
Saved in:
4
Collaboration, communication, support, and relationships in the context of e-commerce within the franchising sector
Kremez, Zhanna
;
Frazer, Lorelle
;
Quach, Sara
;
Thaichon, Park
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 137-159
Persistent link: https://www.econbiz.de/10013170054
Saved in:
5
Relationship marketing in franchising and retailing
2022
Persistent link: https://www.econbiz.de/10013170068
Saved in:
6
The transformation of selling for value co-creation : antecedents and boundary conditions
Corsaro, Daniela
;
Maggioni, Isabella
- In:
Marketing theory
22
(
2022
)
4
,
pp. 563-600
Persistent link: https://www.econbiz.de/10013435581
Saved in:
7
Impact of CRM strategy on relationship commitment and new product development : mediating effects of learning from failure
Bang, Nguyen
;
Chen, Junsong
;
Foroudi, Pantea
;
Yu, Xiaoyu
; …
- In:
Journal of strategic marketing
30
(
2022
)
5
,
pp. 443-480
Persistent link: https://www.econbiz.de/10013370891
Saved in:
8
Collaborative orientation to advance value co-creation in buyer-seller relationships
Gupta, Samir
;
Polonsky, Michael J.
;
Lazaravic, Violet
- In:
Journal of strategic marketing
27
(
2019
)
3
,
pp. 191-209
Persistent link: https://www.econbiz.de/10012202453
Saved in:
9
The role of relationships in start-up development
Mattsson, Jan
;
Helmersson, Helge
;
Standing, Craig
- In:
Journal of strategic marketing
27
(
2019
)
7
,
pp. 559-582
Persistent link: https://www.econbiz.de/10012202780
Saved in:
10
How multiple strategic orientations impact brand equity of B2B SMEs
Anees-ur-Rehman, Muhammad
;
Johnston, Wesley James
- In:
Journal of strategic marketing
27
(
2019
)
8
,
pp. 730-750
Persistent link: https://www.econbiz.de/10012202790
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