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source:"econis"
~accessRights:"restricted"
~isPartOf:"Journal of strategic marketing"
~subject:"Kundenintegration"
~subject:"Lieferantenmanagement"
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Search: subject_exact:"Kundenorientierung"
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Kundenintegration
Lieferantenmanagement
Beziehungsmarketing
100
Relationship marketing
100
Consumer behaviour
50
Konsumentenverhalten
50
Customer satisfaction
28
Kundenzufriedenheit
28
Brand management
22
Markenführung
22
Brand image
18
Markenimage
18
Social Web
18
Social web
18
Customer integration
17
Marketing management
16
Marketingmanagement
16
Betriebliche Wertschöpfung
15
Dienstleistungsqualität
15
Service quality
15
Value creation
15
Supplier relationship management
14
Brand
13
Internet marketing
13
Markenartikel
13
Online-Marketing
13
Einzelhandel
10
Retail trade
10
Customer value
8
Kundenwert
8
relationship marketing
8
Confidence
7
Online retailing
7
Online-Handel
7
Vertrauen
7
Brand loyalty
6
Markentreue
6
Structural equation model
6
Strukturgleichungsmodell
6
social media
6
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28
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2
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Article in journal
30
Aufsatz in Zeitschrift
30
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2
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English
30
Author
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Frazer, Lorelle
2
Hajli, Nick
2
Thaichon, Park
2
Zolfagharian, Mohammadali
2
Abbasi, Amir Zaib
1
Ahmad, Bilal
1
Aimé, Isabelle
1
Akaka, Melissa Archpru
1
Akbar, Muhammad Imad Ud Din
1
Anees-ur-Rehman, Muhammad
1
Bang, Nguyen
1
Bilgihan, Anil
1
Bowden, Jana
1
Bozkurt, Sıddık
1
Brooks, Simon
1
Carlson, Jamie L.
1
Chai, Joe Choon Yean
1
Chen, Cheng-Hao Steve
1
Chen, Junsong
1
Dai, Bo
1
Daukseviciute, Irena
1
Dibb, Sally
1
Do, Diem Khac Xuan
1
Fabrize, Robert
1
Fernandes, Teresa
1
Foroudi, Pantea
1
Gidhagen, Mikael
1
Gupta, Samir
1
Helmersson, Helge
1
Higueras-Castillo, Elena
1
Hofacker, Charles F.
1
Hossein Zadeh, Arash
1
Iyer, Pramod
1
Japutra, Arnold
1
Johnston, Wesley James
1
Ketron, Seth
1
Khan, Imran
1
Kolyperas, D.
1
Kremez, Zhanna
1
Kwan, Rebecca
1
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Published in...
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Journal of strategic marketing
Industrial marketing management : the international journal for industrial and high-tech firms
157
Journal of business research : JBR
137
The journal of business & industrial marketing
63
Journal of retailing and consumer services
62
SpringerLink / Bücher
44
The journal of services marketing
36
Journal of business-to-business marketing
31
International journal of hospitality management
23
Journal of the Academy of Marketing Science
23
Service business
22
Springer eBook Collection / Business and Economics
18
The service industries journal
18
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
14
European journal of marketing
13
Journal of marketing
13
Journal of service research
13
Marketing intelligence & planning
13
The journal of product & brand management
13
International journal of production economics
12
Journal of service management
12
Services marketing quarterly
12
Tourism management : research, policies, practice
12
Handbook of research on customer engagement
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
Journal of personal selling & sales management : JPSSM
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
10
Marketing theory
10
Total quality management & business excellence
10
International journal of contemporary hospitality management
9
Journal of marketing management : MM
9
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Asia Pacific journal of marketing and logistics
8
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of customer behaviour
8
Journal of hospitality marketing & management
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of marketing management : JMM ; journal of the Academy of Marketing
8
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ECONIS (ZBW)
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1
Building customer engagement in mobile commerce through need fulfillment : an approach of self-determination theory
Japutra, Arnold
;
Higueras-Castillo, Elena
; …
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 80-99
Persistent link: https://www.econbiz.de/10014553123
Saved in:
2
Personalization, value co-creation, and brand loyalty in branded apps : an application of TAM theory
Tran, Gina A.
;
Ketron, Seth
;
Tran, Trang
;
Fabrize, Robert
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 554-573
Persistent link: https://www.econbiz.de/10014553339
Saved in:
3
SDL/ELM-informed brand co-creation and engagement during the COVID-19 crisis : investigating the conditional effects of involvement and age
Rather, Raouf Ahmad
;
Bozkurt, Sıddık
;
Khan, Imran
; …
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 266-288
Persistent link: https://www.econbiz.de/10014553248
Saved in:
4
The dynamic construction of brand storytelling
Aimé, Isabelle
- In:
Journal of strategic marketing
31
(
2023
)
7
,
pp. 1243-1262
Persistent link: https://www.econbiz.de/10014553077
Saved in:
5
How perceptions of relationship investment influence customer loyalty : the mediating role of perceived value and the moderating role of relationship proneness
Menidjel, Choukri
;
Bilgihan, Anil
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 296-319
Persistent link: https://www.econbiz.de/10014303204
Saved in:
6
Negative customer engagement in emerging markets : cognitive dimension
Do, Diem Khac Xuan
;
Rahman, Kaleel
;
Robinson, Linda J.
; …
- In:
Journal of strategic marketing
31
(
2023
)
2
,
pp. 370-402
Persistent link: https://www.econbiz.de/10014303306
Saved in:
7
Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
Saved in:
8
Relationship marketing in franchising and retailing
Thaichon, Park
;
Frazer, Lorelle
;
Weaven, Scott
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 113-114
Persistent link: https://www.econbiz.de/10013170049
Saved in:
9
Collaboration, communication, support, and relationships in the context of e-commerce within the franchising sector
Kremez, Zhanna
;
Frazer, Lorelle
;
Quach, Sara
;
Thaichon, Park
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 137-159
Persistent link: https://www.econbiz.de/10013170054
Saved in:
10
Relationship marketing in franchising and retailing
2022
Persistent link: https://www.econbiz.de/10013170068
Saved in:
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