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source:"econis"
~person:"Brown, James R."
~person:"Cheng, T. C. E."
~person:"Martín Herrán, Guiomar"
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Search: subject_exact:"Distributionsweg"
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Distribution channel
29
Vertriebsweg
29
Game theory
11
Spieltheorie
11
Preismanagement
10
Pricing strategy
10
Lieferkette
8
Supply chain
8
Advertising
6
Lieferantenmanagement
6
Supplier relationship management
6
Theorie
6
Theory
6
Werbung
6
Einzelhandel
5
Retail trade
5
Consumer behaviour
4
Konsumentenverhalten
4
Pricing
4
Absatzweg
3
Cooperative advertising
3
Marketingmanagement
3
Beziehungsmarketing
2
Branchenentwicklung
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Channel coordination
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Competition
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Contract theory
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Hotellerie
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Inter-firm cooperation
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Omni-channel retailing
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24
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24
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Brown, James R.
Cheng, T. C. E.
Martín Herrán, Guiomar
Yan, Ruiliang
25
Schögel, Marcus
20
Schramm-Klein, Hanna
19
Anderson, Erin
18
Heinemann, Gerrit
18
Neslin, Scott A.
18
Zaccour, Georges
18
Chen, Ying-Ju
16
Coughlan, Anne T.
15
Verhoef, Peter C.
15
Cebollada, Javier
14
Ahlert, Dieter
13
Niu, Baozhuang
13
Pei, Zhi
13
Chen, Jing
12
Jerath, Kinshuk
12
Karray, Salma
12
Liu, Yunchuan
12
Stern, Louis W.
12
Albers, Sönke
11
Cai, Gangshu
11
Choi, Tsan-Ming
11
Li, Guo
11
Sethi, Suresh
11
Shankar, Venkatesh
11
Verboven, Frank
11
Zhuang, Guijun
11
Cui, Tony Haitao
10
Hudetz, Kai
10
Jiang, Baojun
10
Liang, Liang
10
Matsui, Kenji
10
Schröder, Hendrik
10
Sigué, Simon Pierre
10
Taboubi, Sihem
10
Arce-Urriza, Marta
9
Dekimpe, Marnik G.
9
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International journal of production economics
5
European journal of operational research : EJOR
4
Journal of retailing and consumer services
2
Transportation research / E : an international journal
2
Edward Elgar E-Book Archive
1
Fundamentals of marketing research ; Vol. 3
1
IEEE transactions on engineering management : EM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International game theory review
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International journal of shipping and transport logistics : IJSTL
1
Journal of business research : JBR
1
Journal of economic dynamics & control
1
Journal of marketing theory and practice
1
Journal of service research
1
Journal of the Academy of Marketing Science
1
Legends in marketing
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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21
Channels of distribution
Hunt, Shelby D.
-
2011
Persistent link: https://www.econbiz.de/10008937587
Saved in:
22
Protecting relational assets : a pre and post field study of a horizontal business combination
Lusch, Robert F.
;
Brown, James R.
;
O'Brien, Matthew
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
2
,
pp. 175-197
Persistent link: https://www.econbiz.de/10009012600
Saved in:
23
Using influence strategies to reduce marketing channel opportunism : the moderating effect of relational norms
Brown, James R.
;
Grzeskowiak, Stephan
;
Dev, Chekitan S.
- In:
Marketing letters : a journal of research in marketing
20
(
2009
)
2
,
pp. 139-154
Persistent link: https://www.econbiz.de/10003819964
Saved in:
24
The effects of transacation-specific investments in marketing channels: the moderating role of relational norms
Brown, James R.
;
Crosno, Jody L.
;
Dev, Chekitan S.
- In:
Journal of marketing theory and practice
17
(
2009
)
4
,
pp. 317-333
Persistent link: https://www.econbiz.de/10003897723
Saved in:
25
Could myopic pricing be a strategic choice in marketing channels? : a game theoretic analysis
Benchekroun, Hassan
;
Martín Herrán, Guiomar
;
Taboubi, …
- In:
Journal of economic dynamics & control
33
(
2009
)
9
,
pp. 1699-1718
Persistent link: https://www.econbiz.de/10003875355
Saved in:
26
Investigating the relationship between advertising and pricing in a channel with private label offering : a theoretic model
Karray, Salma
;
Martín Herrán, Guiomar
- In:
Review of marketing science
6
(
2008
)
1
,
pp. 1-37
Persistent link: https://www.econbiz.de/10003888806
Saved in:
27
Measuring the sources of marketing channel power : a comparison of alternative approaches
Brown, James R.
;
Johnson, Jean L.
;
Koenig, Harold F.
-
2007
Persistent link: https://www.econbiz.de/10003540264
Saved in:
28
Shelf-space allocation and advertising decisions in the marketing channel : a differential game approach
Martín Herrán, Guiomar
;
Taboubi, Sihem
- In:
International game theory review
7
(
2005
)
3
,
pp. 313-330
Persistent link: https://www.econbiz.de/10003192678
Saved in:
29
Management in marketing channels
Stern, Louis W.
-
1989
Persistent link: https://www.econbiz.de/10014369208
Saved in:
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