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source:"econis"
~subject:"Advertising planning"
~subject:"Kognition"
~subject:"Marketing management"
~type_genre:"Article in journal"
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Search: subject_exact:"Psychology of advertising"
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Advertising planning
Kognition
Marketing management
Psychology of advertising
486
Werbepsychologie
486
Advertising effects
235
Werbewirkung
235
Consumer behaviour
223
Konsumentenverhalten
223
Advertising
135
Werbung
134
USA
69
United States
69
Emotion
66
Brand image
57
Markenimage
57
Brand management
38
Markenführung
38
Experiment
37
Perception
31
Wahrnehmung
31
Personality psychology
30
Persönlichkeitspsychologie
30
Cognition
29
Internet marketing
23
Online-Marketing
23
Marketingmanagement
22
Theorie
21
Theory
21
Brand
19
Markenartikel
19
Target group
18
Zielgruppe
18
Celebrity endorsement
15
Celebrity-Werbung
15
Werbeplanung
15
advertising
15
Fernsehwerbung
14
Prospect Theory
14
Prospect theory
14
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Article
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Graue Literatur
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Non-commercial literature
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Collection of articles of several authors
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Sammelwerk
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Bibliography included
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German
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Chang, Chingching
2
Gierl, Heribert
2
LaTour, Kathryn A.
2
LaTour, Michael S.
2
Pedersen, Paul M.
2
Septianto, Felix
2
Spence, Charles
2
Abraham, Christopher
1
Adams, Leen
1
Andrews, J. Craig
1
Aulōnitēs, Geōrgios I.
1
Bak, Peter Michael
1
Baker, Julie
1
Bakpayev, Marat
1
Balaji, M. S.
1
Berger, Sebastian
1
Bhatnagar, Namita
1
Binder, Christian
1
Biswas, Dipayan
1
Brainerd, Charles
1
Brown, Kenon A.
1
Böckenholt, Ulf
1
Cauberghe, Veroline
1
Chapman, Derek S.
1
Chin, Hong Kun
1
Choi, Jieun
1
Chrysochou, Polymeros
1
Chun, Kwang Yeun
1
Coolsen, Michael K.
1
Cornelis, Erlinde
1
Cornwell, T. Bettina
1
Deng, Xiaoyan
1
Dimofte, Claudiu V.
1
Doescher, Tabitha A.
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Driver, Nicholas
1
Engelland, Brian T.
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Faseur, Tine
1
Fazli-Salehi, Reza
1
Folse, Judith Anne Garretson
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Foti, Lianne
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International journal of advertising : the quarterly review of marketing communications
6
Psychology & marketing
6
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of advertising research
4
Journal of business research : JBR
4
International journal of advertising : the review of marketing communications
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of retailing
2
Marketing : ZFP ; journal of research and management
2
Economics & finance notes
1
European Sport management quarterly : ESMQ
1
Health marketing quarterly
1
International journal of internet marketing and advertising : IJIMA
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Jahrbuch Marketing ... : Trendthemen und Tendenzen
1
Jahrbuch Seniorenmarketing
1
Journal of business and psychology
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer behaviour : an international research review
1
Journal of consumer marketing
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of internet commerce
1
Journal of marketing communications
1
Journal of marketing research
1
Journal of marketing theory and practice
1
Journal of organizational change management
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
1
Marketing letters : a journal of research in marketing
1
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
The journal of consumer marketing
1
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ECONIS (ZBW)
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1
Close your eyes and open your mind : how closed eyes affect evaluations of utilitarian and hedonic advertising appeals
Lee, Younghwa
;
Bakpayev, Marat
;
Yoon, Sukki
;
Kim, Kacy K.
- In:
Journal of consumer marketing
40
(
2023
)
6
,
pp. 702-711
Persistent link: https://www.econbiz.de/10014332329
Saved in:
2
The influence of need for cognition and need for emotion on elderly responses to advertising : an exploratory study and implications for change in management
Safraou, Imen
;
Guiot, Denis
- In:
Journal of organizational change management
36
(
2023
)
2
,
pp. 217-232
Persistent link: https://www.econbiz.de/10014280538
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3
Analysis on consumer behavior model for storytelling advertising of hight-tech products : focusing on identification and empathic response
Chin, Hong Kun
;
Min, Byueong-hyun
;
Kim, Jae Young
- In:
Economics & finance notes
12
(
2023
)
1
,
pp. 45-54
Persistent link: https://www.econbiz.de/10014381147
Saved in:
4
The persuasiveness of metaphor in advertising
Septianto, Felix
;
Pontes, Nicolas
;
Tjiptono, Fandy
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 951-961
Persistent link: https://www.econbiz.de/10013186894
Saved in:
5
Publicity about athlete endorsers affects responses to ads via motivational activation
Read, Glenna L.
;
Kim, Jihoon
;
Lee, Yen-I
;
Sun, Shuoya
; …
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
2
,
pp. 101-112
Persistent link: https://www.econbiz.de/10013346950
Saved in:
6
Nanoinfluencer marketing : how message features affect credibility and behavioral intentions
Balaji, M. S.
;
Jiang, Yangyang
;
Jha, Subhash
- In:
Journal of business research : JBR
136
(
2021
),
pp. 293-304
Persistent link: https://www.econbiz.de/10012663205
Saved in:
7
The effect of emotionally-arousing ad appeals on memory : time and fit matter
Riemer, Hila
;
Noel, Hayden
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1024-1046
Persistent link: https://www.econbiz.de/10012650617
Saved in:
8
All or nothing in sensory marketing : must all or only some sensory attributes be congruent with a product's primary function?
Fürst, Andreas
;
Pečornik, Nina
;
Binder, Christian
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 439-458
Persistent link: https://www.econbiz.de/10013256059
Saved in:
9
Designed to s(m)ell : when scentedadvertising induces proximityand enhances appeal
Ruzeviciute, Ruta
;
Kamleitner, Bernadette
;
Biswas, Dipayan
- In:
Journal of marketing research
57
(
2020
)
2
,
pp. 315-331
Persistent link: https://www.econbiz.de/10012180538
Saved in:
10
"Be careful what you say" : the role of psychological reactance on the impact of pro-environmental normative appeals
Kavvouris, Christos
;
Chrysochou, Polymeros
;
Thøgersen, John
- In:
Journal of business research : JBR
113
(
2020
),
pp. 257-265
Persistent link: https://www.econbiz.de/10012230483
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