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source:"econis"
~subject:"Marketing management"
~subject:"Pricing strategy"
~type_genre:"Article in journal"
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Search: subject_exact:"Kundenbindungsprogramm"
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Marketing management
Pricing strategy
Kundenbindungsprogramm
539
Loyalty program
536
Beziehungsmarketing
317
Consumer behaviour
317
Konsumentenverhalten
317
Relationship marketing
317
Einzelhandel
86
Retail trade
86
Customer satisfaction
73
Kundenzufriedenheit
73
Sales promotion
59
Verkaufsförderung
59
Loyalty programs
54
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52
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52
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Marketingmanagement
40
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36
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Theorie
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Theory
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Preismanagement
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Hotel industry
32
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Online retailing
29
Online-Handel
29
Mobile Business
26
Mobile business
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Internet marketing
25
Mobile communications
25
Mobilkommunikation
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Online-Marketing
25
loyalty programs
22
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18
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Germany
18
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Ha, Sejin
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2
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2
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1
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1
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1
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1
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1
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1
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1
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1
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1
Chung, Jaiho
1
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1
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1
Cox, Carmen
1
Cui, Tony Haitao
1
Deng, Shiming
1
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Journal of retailing and consumer services
7
European journal of marketing : EJM
3
Journal of revenue and pricing management
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
European journal of operational research : EJOR
2
Information systems research : ISR
2
Journal of business research : JBR
2
Journal of hospitality marketing & management
2
Journal of retailing
2
Marketing intelligence & planning
2
Marketing letters : a journal of research in marketing
2
Marketing science
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
The Cornell hospitality quarterly
2
The journal of consumer marketing
2
The journal of industrial economics
2
Electronic markets : the international journal on networked business
1
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
1
Information economics and policy : IEP
1
Interfaces : the INFORMS journal on the practice of operations research
1
International journal of business innovation and research : IJBIR
1
International journal of contemporary hospitality management
1
International journal of economics and business research : IJEBR
1
International journal of industrial organization
1
International journal of islamic marketing and branding
1
International journal of production research
1
Inventi impact: service sector
1
Journal of air transport management
1
Journal of business market management : JBM
1
Journal of economic behavior & organization : JEBO
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of international business and economics : JIBE
1
Journal of international marketing
1
Journal of organizational computing and electronic commerce
1
Journal of promotion management : JPM
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of the Academy of Marketing Science
1
Journal of transnational management : the official journal of the International Management Development Association
1
MIT sloan management review
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1
Time-limited loyalty rewards
Caminal, Ramón
- In:
The journal of industrial economics
70
(
2022
)
4
,
pp. 962-998
Persistent link: https://www.econbiz.de/10014310717
Saved in:
2
Coupon promotion and inventory strategies of a supplier considering an e-commerce platform's omnichannel coupons
Zhang, Yue
;
Hu, Xiaojian
;
Yao, Gang
;
Xu, Liangcheng
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014462174
Saved in:
3
Gamification as a marketing strategy for Garuda Indonesia loyalty program
Widyani, Donafeby
;
Casidy, Riza
-
2021
Persistent link: https://www.econbiz.de/10012659418
Saved in:
4
Geo-fencing or geo-conquesting? : a strategic analysis of location-based coupon under different market structures
Ding, Long
;
Liu, Peng
;
Hu, Sen
- In:
Transportation research / E : an international journal
174
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014338105
Saved in:
5
Overage charge or loyalty discount : when should extra consumptions be penalized or rewarded?
Guo, Liang
- In:
Marketing science
42
(
2023
)
3
,
pp. 614-633
Persistent link: https://www.econbiz.de/10014317449
Saved in:
6
Dynamic coupon targeting using batch deep reinforcement learning : an application to livestream shopping
Liu, Xiao
- In:
Marketing science
42
(
2023
)
4
,
pp. 637-658
Persistent link: https://www.econbiz.de/10014317636
Saved in:
7
Optimal promotion strategies of online marketplaces
Cheng, Xianghui
;
Deng, Shiming
;
Jiang, Xuan
;
Li, Yanhai
- In:
European journal of operational research : EJOR
306
(
2023
)
3
,
pp. 1264-1278
Persistent link: https://www.econbiz.de/10014279760
Saved in:
8
Sustaining shopping momentum in retail malls using real-time messaging
Vakeel, Khadija Ali
;
Fudurić, Morana
;
Viswanathan, Vijay
; …
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 102-114
Persistent link: https://www.econbiz.de/10014283364
Saved in:
9
Customer retention using loyalty cards program
Thomas, Nyagarama Omboga
;
Sapna Singh
;
Gangwar, Mohit
- In:
International journal of business innovation and …
30
(
2023
)
2
,
pp. 200-217
Persistent link: https://www.econbiz.de/10014293944
Saved in:
10
Proactive walking and overbooking with class dependent walk-out costs
Liang, Shuwen
;
Anderson, Chris K.
- In:
The Cornell hospitality quarterly
64
(
2023
)
4
,
pp. 454-459
Persistent link: https://www.econbiz.de/10014381533
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