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source:"usbk"
~isPartOf:"E-marketing ; Vol. 3"
~isPartOf:"Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen"
~source:"econis"
~type_genre:"Aufsatz im Buch"
~type_genre:"Konferenzschrift"
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Marketing management
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Advertising effects
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4
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3
Internet marketing
3
Online-Marketing
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E-marketing ; Vol. 3
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
Kellogg on marketing : the marketing faculty of the kellog school of management
22
The Routledge companion to strategic marketing
16
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
15
Market orientation : transforming food and agribusiness around the customer
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
13
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
13
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
12
Measuring and managing brands
12
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
11
Kellogg on marketing
11
Marketing strategy processes and tools
11
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
11
Handbook of marketing strategy
10
Marketing strategy organization and implementation
10
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
10
Strategies and communications for innovations : an integrative management view for companies and networks
10
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
9
Handbuch Multi-Channel-Marketing
9
Improving marketing strategies for private label products
9
Integrated marketing communication
9
Strategic market creation : a new perspective on marketing and innovation management
9
Strategy and communication for innovation
9
E-marketing ; Vol. 1
8
Enhancing customer engagement through location-based marketing
8
Entrepreneurship marketing : principles and practice of SME marketing
8
Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
8
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
8
Marketing und Marktforschung : Entwicklungen, Erweiterungen und Schnittstellen im nationalen und internationalen Kontext ; Festschrift zum 66. Geburtstag von Prof. Dr. Manfred Hüttner
8
Marktorientierte Unternehmensführung : Reflexionen - Denkanstöße - Perspektiven ; Festschrift für Heribert Meffert zum 60. Geburtstag
8
Using influencer marketing as a digital business strategy
8
Building corporate identity, image and reputation in the digital era
7
Digital marketing strategies and models for competitive business
7
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
7
Handbook of marketing and finance
7
Marketing als Schnittstellenwissenschaft und Transfertechnologie : Festschrift zum 60. Geburtstag von Hans Hörschgen
7
Marketing in Forschung und Praxis : [Jubiläumsausgabe zum 40-jährigen Bestehen der Arbeitsgemeinschaft für Marketing]
7
Marketing theory and applications
7
Proceedings of the 19th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 1-3, 2011
7
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USB Cologne (EcoSocSci)
ECONIS (ZBW)
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1
Between physical and virtual reality : the case of Benetton Brand, "A Company that is Born From Ideas"
De Rosa, Annamaria Silvana
;
Bocci, Elena
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2012
Persistent link: https://www.econbiz.de/10009575081
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2
Theoretical approaches to the marketing of innovation in biotechnology firms : new products for new markets
Bas, Tomas Gabriel
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2012
Persistent link: https://www.econbiz.de/10009575086
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3
Business-to-Consumers eCommerce : how companies use the Internet in marketing products and services to consumers
Karakaya, Fahri
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2012
Persistent link: https://www.econbiz.de/10009575087
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4
Exploring the potential of e-CRM in SME marketing practice
McMahon, Fiona
;
O'Donnell, Aodheen
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2012
Persistent link: https://www.econbiz.de/10009575094
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5
Mobile marketing management : marketing objectives, types and implementation techniques
Pousttchi, Kay
;
Wiedemann, Dietmar G.
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2012
Persistent link: https://www.econbiz.de/10009575095
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6
Service-dominant logic : toward reframing business for enhanced e-novation
Lusch, Robert F.
;
Vargo, Stephen L.
;
Akaka, Melissa Archpru
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2012
Persistent link: https://www.econbiz.de/10009575098
Saved in:
7
The marketing strategies and applications of English Language Teaching (ELT) programs via distance education
Usun, Salih
;
Komur, Sevki
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2012
Persistent link: https://www.econbiz.de/10009575972
Saved in:
8
New digital media marketing and micro business : a UK perspective
Millman, Cindy
;
El-Gohary, Hatem
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2012
Persistent link: https://www.econbiz.de/10009575976
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9
Mobile business and mobile TV : available technologies, future opportunities and new marketing trends
Garito, Marco
-
2012
Persistent link: https://www.econbiz.de/10009575988
Saved in:
10
Integrating mobile marketing into the marketing communication : exemplification of mobile marketing campaigns
Nasır, Süphan
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2012
Persistent link: https://www.econbiz.de/10009575990
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