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subject:"Advertising"
~person:"Ahrens, Kornelia"
~person:"Hemais, Marcus Wilcox"
~person:"Liebrecht, Christine"
~person:"Stafford, Marla Royne"
~subject:"Internet marketing"
~subject:"hierarchies of knowledge in marketing"
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hierarchies of knowledge in marketing
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Ahrens, Kornelia
Hemais, Marcus Wilcox
Liebrecht, Christine
Stafford, Marla Royne
Puntoni, Stefano
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2
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Werbung und PR im digitalen Zeitalter : Grenzen, Übergänge und neue Formate
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ECONIS (ZBW)
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Customized Copy : a study of the relationship between personality and the reception of linguistically tailored advertising
Schirpke, Ann-Kathrin
;
Ahrens, Kornelia
- In:
Werbung und PR im digitalen Zeitalter : Grenzen, …
,
(pp. 357-379)
.
2023
Persistent link: https://www.econbiz.de/10014435298
Saved in:
2
The "esperanto" of business... or how to be successful in life : a decolonial reading, using semiotics, of English language courses' advertisements in Brazil
Hemais, Marcus Wilcox
;
Pessôa, Luís Alexandre Grubits …
- In:
Marketing theory
22
(
2022
)
2
,
pp. 251-274
Persistent link: https://www.econbiz.de/10013257608
Saved in:
3
Linguistic elements of conversational human voice in online brand communication : manipulations and perceptions
Liebrecht, Christine
;
Tsaousi, Christina
;
Hooijdonk, …
- In:
Journal of business research : JBR
132
(
2021
),
pp. 124-135
Persistent link: https://www.econbiz.de/10012581572
Saved in:
4
Olympians on Twitter : a linguistic perspective of the role of authenticity, clout, and expertise in social media advertising
Fox, Alexa K.
;
Stafford, Marla Royne
- In:
Journal of current issues and research in advertising
42
(
2021
)
3
,
pp. 294-309
Persistent link: https://www.econbiz.de/10012623610
Saved in:
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