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subject:"Advertising effects"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"Journal of marketing communications"
~subject:"Consumer behaviour"
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Search: subject_exact:"Celebrity-Werbung"
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Advertising effects
Consumer behaviour
Celebrity endorsement
35
Celebrity-Werbung
35
Werbewirkung
33
Konsumentenverhalten
25
Brand image
15
Markenimage
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Brand management
12
Markenführung
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Athletes
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Sportler
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Advertising
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Werbung
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Social Web
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Social web
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Internet marketing
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Online-Marketing
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Brand
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Markenartikel
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celebrity endorsement
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Sportmarketing
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Sports marketing
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advertising
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social media
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Brand extension
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Credibility
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Endorsement
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Japan
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Markentransfer
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Professional sports
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celebrity
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celebrity endorsements
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celebrity endorser
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celebrity endorsers
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congruence
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Kim, Taehee
2
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Borchers, Nils S.
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Duraipandian, Israel
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Fan, Fei
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International journal of advertising : the review of marketing communications
International journal of sports marketing & sponsorship
Journal of marketing communications
Psychology & marketing
26
Journal of business research : JBR
20
Journal of promotion management : JPM
13
Journal of promotion management : innovations in planning and applied research
12
International journal of advertising : the quarterly review of marketing communications
11
Journal of retailing and consumer services
10
The journal of product & brand management
10
Journal of advertising research
8
Journal of marketing management : MM
8
The journal of brand management : an international journal
8
Journal of global marketing
7
Young consumers : insight and ideas for responsible marketers
7
Marketing letters : a journal of research in marketing
6
European journal of marketing : EJM
5
Global business review
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of advertising : official publication of the American Academy of Advertising
5
Celebrity, convergence and transformation
4
International journal of sport management and marketing : IJSMM
4
International review on public and non-profit marketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of international consumer marketing
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of strategic marketing
4
Marketing intelligence & planning
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
Vision : the journal of business perspective
4
Asia Pacific journal of marketing and logistics
3
Cogent business & management
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GITAM journal of management : a quarterly publication of GITAM Institute of Management
3
Health marketing quarterly
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International journal of Indian culture and business management
3
International journal of hospitality management
3
International journal of internet marketing and advertising : IJIMA
3
International journal of market research
3
Journal of current issues and research in advertising
3
Journal of customer behaviour
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ECONIS (ZBW)
35
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1
Do celebrities in advertisements matter? : familiar endorsers as an accelerator of gestural cues of persuasion
Ono, Makoto
;
Ono, Akinori
- In:
International journal of advertising : the review of …
43
(
2024
)
5
,
pp. 904-929
Persistent link: https://www.econbiz.de/10014551085
Saved in:
2
Effects of physical appearance of ad endorsers featured in gay-targeted ads, explained by endorser match-up and identification
Flores-Zamora, Javier
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 408-429
Persistent link: https://www.econbiz.de/10014234112
Saved in:
3
When celebrity endorsements collide with social activism : exploring athlete celebrity endorsements, social issues and brand perception
Schartel Dunn, Stephanie G.
;
Nisbett, Gwen S.
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
3
,
pp. 558-569
Persistent link: https://www.econbiz.de/10014331533
Saved in:
4
The effects of pre-scandal associations of athlete endorsers and scandal types on consumer blame and eWOM
Sato, Shintaro
;
Ko, Yong Jae
;
Kim, Daehwan
;
Lee, Joon Sung
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 814-833
Persistent link: https://www.econbiz.de/10014377686
Saved in:
5
Perception of advertisements with celebrity endorsement among mature consumers
Chan, Kara
;
Fan, Fei
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10012872747
Saved in:
6
#Instafame : exploring the endorsement effectiveness of influencers compared to celebrities
Gräve, Jan-Frederik
;
Bartsch, Fabian
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 591-622
Persistent link: https://www.econbiz.de/10013209381
Saved in:
7
Social media advertising endorsement : the role of endorser type, message appeal and brand familiarity
Zhu, Haiyun
;
Kim, Mikyoung
;
Choi, Yung Kyun
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 948-969
Persistent link: https://www.econbiz.de/10013209480
Saved in:
8
Antecedents of the attitude toward the athlete celebrities' human brand extensions
Koo, Jakeun
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10013369887
Saved in:
9
Effects of athletic performance and marketable lifestyle on consumers' engagement with sport celebrity's social media and their endorsements
Ferreira, Alcina Gaspar
;
Crespo, Cátia Fernandes
; …
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 259-277
Persistent link: https://www.econbiz.de/10013369890
Saved in:
10
The moderating role of parasocial relationships in the associations between celebrity endorser's credibility and emotion-based responses
Burnasheva, Regina
;
Suh, Yong Gu
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 343-359
Persistent link: https://www.econbiz.de/10013371028
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