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subject:"Australien"
~subject:"Australia"
~subject:"Marketing management"
~subject:"United States"
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Australien
Australia
Marketing management
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Social marketing
1,454
Social Marketing
1,234
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282
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276
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219
social marketing
198
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120
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228
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Kotler, Philip
9
Fry, Marie-Louise
5
Gordon, Ross
5
Previte, Josephine
5
Raciti, Maria
4
Rundle-Thiele, Sharyn
4
Russell-Bennett, Rebekah
4
Sunstein, Cass R.
4
Andreasen, Alan R.
3
Bogueva, Diana
3
Brennan, Linda
3
Cornelissen, Gert
3
Dewitte, Siegfried
3
Dolnicar, Sara
3
Harker, Debra
3
Harker, Michael
3
Jones, Sandra C.
3
Kubacki, Krzysztof
3
Marinova, Dora
3
Pang, Bo
3
Raphaely, Talia
3
Reisch, Lucia A.
3
Taubinsky, Dmitry
3
Warlop, Luk
3
Yzerbyt, Vincent
3
Adkins, Sue
2
Basil, Michael
2
Carlson, Les
2
Carrera, Mariana
2
Chesnes, Matthew
2
Cismaru, Magdalena
2
Comello, Maria Leonora G.
2
Dann, Stephen
2
Deshpande, Sameer
2
Donovan, Robert J.
2
Gallegos, Danielle
2
Grüne-Yanoff, Till
2
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Academy of Marketing Science
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Institut für Social Marketing <Stuttgart>
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Health marketing quarterly
12
International journal of nonprofit and voluntary sector marketing
10
Journal of advertising : official publication of the American Academy of Advertising
9
Working paper / National Bureau of Economic Research, Inc.
9
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
7
Australasian marketing journal
6
Journal of nonprofit & public sector marketing
6
The SAGE handbook of social marketing
6
Journal of Social Marketing
5
Journal of advertising research
5
Journal of business research : JBR
5
International journal of nonprofit & voluntary sector marketing
4
International review on public and non-profit marketing
4
Young consumers : insight and ideas for responsible marketers
4
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
3
Journal of marketing management : MM
3
Journal of social marketing : JSOCM
3
Psychology & marketing
3
Asia Pacific Journal of Marketing and Logistics
2
Contemporary issues in social marketing
2
Journal of business ethics : JOBE
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of strategic marketing
2
Key debates and contemporary issues in nonprofit marketing
2
Marketing intelligence & planning
2
Marketing theory
2
Social and sustainability marketing : a casebook for reaching your socially responsible consumers through marketing science
2
Social marketing for public health : global trends and success stories
2
The Harvard John M. Olin discussion paper series
2
AMS review : official publication of the Academy of Marketing Science
1
Advertising and violence : concepts and perspectives
1
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
1
American economic journal : a journal of the American Economic Association
1
Applied economic perspectives and policy
1
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of management research and innovation
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Bridging the gap between advertising academia and practice
1
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ECONIS (ZBW)
235
Other ZBW resources
8
USB Cologne (EcoSocSci)
1
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1
Reconceptualising risky and harmful consumption through molar and molecular lines : mobile smartphone sports betting arrangements
Gordon, Ross
;
Harada, Theresa
;
Waitt, Gordon
;
Gurrieri, …
- In:
Marketing theory
24
(
2024
)
2
,
pp. 311-337
Persistent link: https://www.econbiz.de/10014631851
Saved in:
2
Dealing with integrated marketing communications' paradoxes in social ventures
Pimentel, Pedro Chapaval
;
Gomes, Paulo Morilha Lanzarini
; …
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
4
,
pp. 354-390
Persistent link: https://www.econbiz.de/10014333843
Saved in:
3
Creativity as the key to success : a plea for more guts in social marketing communication
Vilmar, Answin
- In:
International review on public and non-profit marketing
20
(
2023
)
3
,
pp. 543-549
Persistent link: https://www.econbiz.de/10014383335
Saved in:
4
A consumer perception study on CSR reputation shaping brand image in India
Chouthoy, Supriya
;
Kazi, Roshan
;
Dass, Rahul
;
Mishra, Mahima
- In:
International journal of management & enterprise …
22
(
2023
)
2
,
pp. 91-109
Persistent link: https://www.econbiz.de/10014316643
Saved in:
5
A social marketing strategy to promote preconception care : development of the Woke Women strategy
Maas, Veronique Y. F.
;
Blanchette, Lyne M. G.
;
Amstel, …
- In:
Journal of social marketing : JSOCM
12
(
2022
)
2
,
pp. 154-173
Persistent link: https://www.econbiz.de/10013274444
Saved in:
6
Language and thought : linguistic relativity in social marketing communication
Goel, Manvi
;
Sharma, Vinay
;
Gupta, Omprakash K.
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-16
Persistent link: https://www.econbiz.de/10014531722
Saved in:
7
The convergence of sustainability and marketing : transforming marketing to respond to a new world
Bolton, Ruth N.
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
2
,
pp. 107-112
Persistent link: https://www.econbiz.de/10013256363
Saved in:
8
Social innovation for sustainability and social inclusion
Kumar, Dinesh
;
Gupta, Punam
- In:
Asia-Pacific journal of management research and innovation
18
(
2022
)
3/4
,
pp. 169-177
Persistent link: https://www.econbiz.de/10014246923
Saved in:
9
Market segmentation of South African adolescent girls and young women to inform HIV prevention product marketing strategy : a mixed methods study
Crowley, Kenyon
;
Dugas, Michelle
;
Gao, Guodong
;
Burn, Lara
- In:
Health marketing quarterly
39
(
2022
)
2
,
pp. 159-172
Persistent link: https://www.econbiz.de/10013357086
Saved in:
10
The effectiveness of sustainability social marketing use of fear and guilt appeals to influence the behavioural intention of millennials
Breda, Lise van
;
Terblanche-Smit, Marlize
;
Pelser, Theuns
- In:
European business review
35
(
2023
)
2
,
pp. 202-222
Persistent link: https://www.econbiz.de/10013545956
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