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subject:"Australien"
~subject:"Marketingmanagement"
~subject:"Nonprofit-Organisation"
~subject:"USA"
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Australien
Marketingmanagement
Nonprofit-Organisation
USA
Social marketing
1,454
Social Marketing
1,234
Consumer behaviour
282
Konsumentenverhalten
276
Soziomarketing
219
social marketing
198
Behavioral economics
120
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119
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118
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115
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109
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251
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Kotler, Philip
10
Fry, Marie-Louise
5
Gordon, Ross
5
Previte, Josephine
5
Rundle-Thiele, Sharyn
4
Russell-Bennett, Rebekah
4
Sunstein, Cass R.
4
Andreasen, Alan R.
3
Brennan, Linda
3
Cornelissen, Gert
3
Dewitte, Siegfried
3
Dolnicar, Sara
3
Jones, Sandra C.
3
Reisch, Lucia A.
3
Scheibe-Jaeger, Angela
3
Taubinsky, Dmitry
3
Trogele, Ulrich
3
Warlop, Luk
3
Wymer, Walter
3
Yzerbyt, Vincent
3
Adkins, Sue
2
Basil, Michael
2
Bogueva, Diana
2
Carlson, Les
2
Carrera, Mariana
2
Chesnes, Matthew
2
Cismaru, Magdalena
2
Comello, Maria Leonora G.
2
Dann, Stephen
2
Deshpande, Sameer
2
Donovan, Robert J.
2
Galan-Ladero, M. Mercedes
2
Gallegos, Danielle
2
Grüne-Yanoff, Till
2
Hamby, Anne
2
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2
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Health marketing quarterly
12
International journal of nonprofit and voluntary sector marketing
11
Journal of advertising : official publication of the American Academy of Advertising
9
Working paper / National Bureau of Economic Research, Inc.
9
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8
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
8
Australasian marketing journal
7
The SAGE handbook of social marketing
6
International journal of nonprofit & voluntary sector marketing
5
Journal of advertising research
5
Journal of business research : JBR
5
International review on public and non-profit marketing
4
Young consumers : insight and ideas for responsible marketers
4
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
3
Europäische Hochschulschriften / 5
3
Journal of marketing management : MM
3
Journal of social marketing : JSOCM
3
Psychology & marketing
3
Contemporary issues in social marketing
2
European journal of marketing : EJM
2
Journal of business ethics : JOBE
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of strategic marketing
2
Key debates and contemporary issues in nonprofit marketing
2
Marketing intelligence & planning
2
Marketing theory
2
Social and sustainability marketing : a casebook for reaching your socially responsible consumers through marketing science
2
Social marketing for public health : global trends and success stories
2
The Harvard John M. Olin discussion paper series
2
The journal of brand management : an international journal
2
The marketing review
2
AMS review : official publication of the Academy of Marketing Science
1
Advertising and violence : concepts and perspectives
1
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
1
American economic journal : a journal of the American Economic Association
1
Amfiteatru economic : an economic and business research periodical
1
Applied economic perspectives and policy
1
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
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ECONIS (ZBW)
275
USB Cologne (EcoSocSci)
11
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1
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1
Reconceptualising risky and harmful consumption through molar and molecular lines : mobile smartphone sports betting arrangements
Gordon, Ross
;
Harada, Theresa
;
Waitt, Gordon
;
Gurrieri, …
- In:
Marketing theory
24
(
2024
)
2
,
pp. 311-337
Persistent link: https://www.econbiz.de/10014631851
Saved in:
2
Entrepreneurial marketing : exploring its place in social enterprises
Nwankwo, Cosmas Anayochukwu
;
Kanyangale, MacDonald Isaac
-
2023
Persistent link: https://www.econbiz.de/10014326193
Saved in:
3
Dealing with integrated marketing communications' paradoxes in social ventures
Pimentel, Pedro Chapaval
;
Gomes, Paulo Morilha Lanzarini
; …
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
4
,
pp. 354-390
Persistent link: https://www.econbiz.de/10014333843
Saved in:
4
Creativity as the key to success : a plea for more guts in social marketing communication
Vilmar, Answin
- In:
International review on public and non-profit marketing
20
(
2023
)
3
,
pp. 543-549
Persistent link: https://www.econbiz.de/10014383335
Saved in:
5
A consumer perception study on CSR reputation shaping brand image in India
Chouthoy, Supriya
;
Kazi, Roshan
;
Dass, Rahul
;
Mishra, Mahima
- In:
International journal of management & enterprise …
22
(
2023
)
2
,
pp. 91-109
Persistent link: https://www.econbiz.de/10014316643
Saved in:
6
How sharing of supporters reveals competition amongst non-profit brands
Faulkner, Margaret
;
Romaniuk, Jenni
;
Stern, Philip
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
3/4
,
pp. 193-212
Persistent link: https://www.econbiz.de/10014299237
Saved in:
7
A social marketing strategy to promote preconception care : development of the Woke Women strategy
Maas, Veronique Y. F.
;
Blanchette, Lyne M. G.
;
Amstel, …
- In:
Journal of social marketing : JSOCM
12
(
2022
)
2
,
pp. 154-173
Persistent link: https://www.econbiz.de/10013274444
Saved in:
8
Language and thought : linguistic relativity in social marketing communication
Goel, Manvi
;
Sharma, Vinay
;
Gupta, Omprakash K.
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-16
Persistent link: https://www.econbiz.de/10014531722
Saved in:
9
The convergence of sustainability and marketing : transforming marketing to respond to a new world
Bolton, Ruth N.
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
2
,
pp. 107-112
Persistent link: https://www.econbiz.de/10013256363
Saved in:
10
Social innovation for sustainability and social inclusion
Kumar, Dinesh
;
Gupta, Punam
- In:
Asia-Pacific journal of management research and innovation
18
(
2022
)
3/4
,
pp. 169-177
Persistent link: https://www.econbiz.de/10014246923
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