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subject:"Beschaffung"
~person:"Corsaro, Daniela"
~subject:"Business-to-business marketing"
~subject:"Kfz-Industrie"
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Beschaffung
Business-to-business marketing
Kfz-Industrie
Lieferantenmanagement
16
Supplier relationship management
16
B-to-B-Marketing
8
Business network
7
Unternehmensnetzwerk
7
Betriebliche Wertschöpfung
5
Value creation
5
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4
Beziehungsmarketing
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business relationships
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Actor-network theory
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Akteur-Netzwerk-Theorie
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Corsaro, Daniela
Svensson, Göran
21
Kleinaltenkamp, Michael
18
Helper, Susan
15
Naudé, Peter
12
Ulaga, Wolfgang
12
Eßig, Michael
11
Wagner, Stephan M.
11
Keränen, Joona
10
Kowalkowski, Christian
10
Schoenherr, Tobias
10
Sharma, Arun
10
Homburg, Christian
9
Jacob, Frank
9
Johnston, Wesley J.
9
Kilper, Heiderose
9
Meinig, Wolfgang
9
Netessine, Serguei
9
Schiele, Holger
9
Sharma, Piyush
9
Stahl, Konrad
9
Voeth, Markus
9
Bag, Surajit
8
Casidy, Riza
8
Chaturvedi, Aadhaar
8
Felli, Leonardo
8
Hartmann, Horst
8
Hofbauer, Günter
8
Høgevold, Nils M.
8
Jürgens, Ulrich
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Koenen, Johannes
8
Lintukangas, Katrina
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Roehrich, Jens
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Andersen, Poul Houman
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Arnold, Ulli
7
Backhaus, Klaus
7
Bogaschewsky, Ronald
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The journal of business & industrial marketing
3
Italian journal of marketing : ITJM
2
Marketing theory
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
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ECONIS (ZBW)
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1
Sales transformation : conceptual domain and dimensions
Corsaro, Daniela
;
Maggioni, Isabella
- In:
The journal of business & industrial marketing
37
(
2022
)
3
,
pp. 686-703
Persistent link: https://www.econbiz.de/10013165209
Saved in:
2
The transformation of selling for value co-creation : antecedents and boundary conditions
Corsaro, Daniela
;
Maggioni, Isabella
- In:
Marketing theory
22
(
2022
)
4
,
pp. 563-600
Persistent link: https://www.econbiz.de/10013435581
Saved in:
3
How the digital transformation from COVID-19 affected the relational approaches in B2B
Corsaro, Daniela
;
D'Amico, Valerio
- In:
The journal of business & industrial marketing
37
(
2022
)
10
,
pp. 2095-2115
Persistent link: https://www.econbiz.de/10013455383
Saved in:
4
Managing the sales transformation process in B2B : between human and digital
Corsaro, Daniela
;
Maggioni, Isabella
- In:
Italian journal of marketing : ITJM
2021
(
2021
)
1/2
,
pp. 25-56
Persistent link: https://www.econbiz.de/10012583869
Saved in:
5
Sales and marketing automation in the post-Covid-19 scenario : value drivers in B2B relationships
Corsaro, Daniela
;
Maggioni, Isabella
;
Olivieri, Mirko
- In:
Italian journal of marketing : ITJM
2021
(
2021
)
4
,
pp. 371-392
Persistent link: https://www.econbiz.de/10012662359
Saved in:
6
Understanding value creation in digital context : an empirical investigation of B2B
Corsaro, Daniela
;
Anzivino, Alessia
- In:
Marketing theory
21
(
2021
)
3
,
pp. 317-349
Persistent link: https://www.econbiz.de/10012608016
Saved in:
7
Actors' heterogeneity and the context of interaction in affecting innovation networks
Corsaro, Daniela
;
Cantù, Chiara
- In:
The journal of business & industrial marketing
30
(
2015
)
3/4
,
pp. 246-258
Persistent link: https://www.econbiz.de/10011342370
Saved in:
8
Alignment and misalignment in business relationships
Corsaro, Daniela
;
Snehota, Ivan
- In:
Industrial marketing management : the international …
40
(
2011
)
6
,
pp. 1042-1054
Persistent link: https://www.econbiz.de/10009354609
Saved in:
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