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subject:"Betriebswirtschaftslehre"
~isPartOf:"Journal of service management"
~subject:"Betriebliche Wertschöpfung"
~subject:"Konsumentenverhalten"
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Betriebswirtschaftslehre
Betriebliche Wertschöpfung
Konsumentenverhalten
Marketing theory
8
Marketingtheorie
8
Customer integration
4
Dienstleistungsmarketing
4
Kundenintegration
4
Service-Dominant Logic
4
Service-dominant logic
4
Services marketing
4
Value creation
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Co-creation
2
Consumer behaviour
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Dienstleistungsmanagement
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Marketing management
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Marketingmanagement
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Service logic
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Service management
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Theorie-Praxis-Verhältnis
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Theory-practice divide
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Beziehungsmarketing
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Consumer culture theory
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Diskurstheorie
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Evidence-based marketing management
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Aarikka-Stenroos, Leena
1
Akaka, Melissa Archpru
1
Bateman, Nicola
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Buxton, Rosamnd Chester
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Grönroos, Christian
1
Grönroos, Evert
1
Gummerus, Johanna
1
Gummesson, Evert
1
Hannibal, Claire
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Helkkula, Anu
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Hellén, Katarina
1
Hodgkinson, Ian R.
1
Jaakkola, Elina
1
Keating, Byron W.
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Ravald, Annika
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Journal of service management
Marketing theory
35
Journal of business research : JBR
15
Industrial marketing management : the international journal for industrial and high-tech firms
13
Journal of macromarketing : examining the interactions among markets, marketing, and society
12
Journal of marketing management : MM
11
Journal of the Academy of Marketing Science
10
Journal of historical research in marketing
9
European journal of marketing : EJM
8
Marketing : ZFP ; journal of research and management
8
Marketing theory and applications
7
The impact of theory on representations of the consumer and the marketing organisation
7
AMS review : official publication of the Academy of Marketing Science
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
The SAGE handbook of marketing theory
6
Journal of customer behaviour
5
Journal of marketing research : JMR
5
Journal of marketing theory and practice
5
International journal of electronic commerce : IJEC
4
Journal of business economics : JBE
4
Psychology & marketing
4
SAGE library in marketing
4
SpringerLink / Bücher
4
Critical marketing : issues in contemporary marketing
3
Expanding disciplinary space : on the potential of critical marketing
3
Gabler Edition Wissenschaft
3
International journal of hospitality management
3
Journal of business-to-business marketing
3
Journal of consumer behaviour : an international research review
3
Journal of macromarketing
3
Management decision : MD
3
Meddelanden från Svenska Handelshögskolan
3
Neue Herausforderungen an das Dienstleistungsmarketing
3
Research in consumer behavior
3
Service business
3
The service industries journal
3
Tourism management : research, policies, practice
3
Australasian marketing journal
2
Berichte aus der Betriebswirtschaft
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ECONIS (ZBW)
6
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1
Toward a public service management : past, present, and future directions
Hodgkinson, Ian R.
;
Hannibal, Claire
;
Keating, Byron W.
; …
- In:
Journal of service management
28
(
2017
)
5
,
pp. 998-1023
Persistent link: https://www.econbiz.de/10011801854
Saved in:
2
Service experience co-creation : conceptualization, implications, and future research directions
Jaakkola, Elina
;
Helkkula, Anu
;
Aarikka-Stenroos, Leena
- In:
Journal of service management
26
(
2015
)
2
,
pp. 182-205
Persistent link: https://www.econbiz.de/10011401238
Saved in:
3
The context of experience
Akaka, Melissa Archpru
;
Vargo, Stephen L.
;
Schau, Hope …
- In:
Journal of service management
26
(
2015
)
2
,
pp. 206-223
Persistent link: https://www.econbiz.de/10011401324
Saved in:
4
Re-investigating the nature of tangibility/intangibility and its influence on consumer experiences
Hellén, Katarina
;
Gummerus, Johanna
- In:
Journal of service management
24
(
2013
)
2
,
pp. 130-150
Persistent link: https://www.econbiz.de/10009742804
Saved in:
5
The emergence of the new service marketing : Nordic School perspectives
Gummesson, Evert
;
Grönroos, Evert
- In:
Journal of service management
23
(
2012
)
4
,
pp. 479-497
Persistent link: https://www.econbiz.de/10009619539
Saved in:
6
Service as business logic : implications for value creation and marketing
Grönroos, Christian
;
Ravald, Annika
- In:
Journal of service management
22
(
2011
)
1
,
pp. 5-22
Persistent link: https://www.econbiz.de/10009010797
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