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subject:"Betriebswirtschaftslehre"
~person:"Busser, James A."
~person:"Vargo, Stephen L."
~subject:"Betriebliche Wertschöpfung"
~subject:"Service-Dominant Logic"
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Search: subject_exact:"Marketing theory"
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Betriebswirtschaftslehre
Betriebliche Wertschöpfung
Service-Dominant Logic
Marketing theory
38
Marketingtheorie
37
Service-dominant logic
27
Value creation
12
Beziehungsmarketing
10
Relationship marketing
10
Dienstleistung
9
Dienstleistungsmarketing
9
Services marketing
9
Services
8
Institutional economics
5
Institutionenökonomik
5
Institutions
5
Product
5
Produkt
5
Theory
5
Customer integration
4
Kundenintegration
4
Marketing
4
service-dominant logic
4
Criticism
3
Customer value
3
Ecosystems
3
History of economic thought
3
Kritik
3
Kundenwert
3
Lieferantenmanagement
3
Supplier relationship management
3
Theorie
3
Theory of value
3
Werttheorie
3
Ökonomische Ideengeschichte
3
B-to-B-Marketing
2
Bundling strategy
2
Business-to-business marketing
2
Competitive advantage
2
Dienstleistungsqualität
2
Innovation
2
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11
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Article
28
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Article in journal
25
Aufsatz in Zeitschrift
25
Aufsatz im Buch
3
Book section
3
Reprint
1
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English
28
Author
All
Busser, James A.
Vargo, Stephen L.
Lusch, Robert F.
19
Akaka, Melissa Archpru
7
Grönroos, Christian
7
Pepels, Werner
6
Gummerus, Johanna
4
Hughes, Tim
4
Kotler, Philip
4
Belz, Christian
3
Brodie, Roderick J.
3
Dichtl, Erwin
3
Frow, Pennie
3
Haase, Michaela
3
Lindgreen, Adam
3
Löbler, Helge
3
Payne, Adrian
3
Ranjan, Kumar Rakesh
3
Read, Stuart
3
Rudolph, Thomas
3
Shulga, Lenna V.
3
Skålén, Per
3
Tomczak, Torsten
3
Wieland, Heiko
3
Aarikka-Stenroos, Leena
2
Aitken, Robert
2
Albinsson, Pia A.
2
Alexander Joseph Ibnu Wibowo
2
Andreini, Daniela
2
Andreu, Luisa
2
Backhaus, Klaus
2
Ballantyne, David
2
Barrutia, José M.
2
Bradshaw, Alan
2
Brown, Stephen
2
Bruhn, Manfred
2
Böttger, Christian
2
Chathoth, Prakash K.
2
Dahl, Andrew J.
2
Dai, Hua
2
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European journal of marketing : EJM
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business research : JBR
2
Journal of the Academy of Marketing Science
2
Marketing theory
2
Review of marketing research
2
AMS review : official publication of the Academy of Marketing Science
1
International journal of hospitality management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business market management : jbm
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of international marketing
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing
1
Journal of service management
1
Major theoretical debates and contemporary issues in marketing theory
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
The Routledge handbook of service research insights and ideas
1
The SAGE handbook of marketing theory
1
The journal of business & industrial marketing
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
28
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1
Converging on a new theoretical foundation for selling
Hartmann, Nathaniel N.
;
Wieland, Heiko
;
Vargo, Stephen L.
- In:
Journal of marketing
82
(
2018
)
2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10011810242
Saved in:
2
Formalizing service-dominant logic as a general theory of markets : taking stock and moving forward
Akaka, Melissa Archpru
;
Koskela-Huotari, Kaisa
;
Vargo, …
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 375-389
Persistent link: https://www.econbiz.de/10012819663
Saved in:
3
The reciprocal role of trust in customer value co-creation
Shulga, Lenna V.
;
Busser, James A.
;
Bai, Billy
;
Kim, Hyelin
- In:
Journal of hospitality & tourism research : JHTR ; the …
45
(
2021
)
4
,
pp. 672-696
Persistent link: https://www.econbiz.de/10012520333
Saved in:
4
Service-dominant logic : foundations and applications
Vargo, Stephen L.
;
Koskela-Huotari, Kaisa
;
Vink, Josina
- In:
The Routledge handbook of service research insights and …
,
(pp. 3-23)
.
2020
Persistent link: https://www.econbiz.de/10012238606
Saved in:
5
Customer acceptance of four types of hospitality value propositions
Shulga, Lenna V.
;
Busser, James A.
- In:
International journal of hospitality management
87
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012241949
Saved in:
6
From promise to perspective : reconsidering value propositions from a service-dominant logic orientation
Vargo, Stephen L.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 309-311
Persistent link: https://www.econbiz.de/10012285189
Saved in:
7
Rethinking the process of diffusion in innovation : a service-ecosystems and institutional perspective
Vargo, Stephen L.
;
Akaka, Melissa Archpru
;
Wieland, Heiko
- In:
Journal of business research : JBR
116
(
2020
),
pp. 526-534
Persistent link: https://www.econbiz.de/10012257653
Saved in:
8
Co-created value : multidimensional scale and nomological network
Busser, James A.
;
Shulga, Lenna V.
- In:
Tourism management : research, policies, practice
65
(
2018
),
pp. 69-86
Persistent link: https://www.econbiz.de/10011775064
Saved in:
9
The complexity of context : a service ecosystems approach for international marketing
Akaka, Melissa Archpru
;
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Journal of international marketing
21
(
2013
)
4
,
pp. 1-20
Persistent link: https://www.econbiz.de/10010233213
Saved in:
10
Service-dominant logic 2025
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 46-67
Persistent link: https://www.econbiz.de/10011671917
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