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subject:"Beziehungsmarketing"
~isPartOf:"Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Marketing : ZFP ; journal of research and management"
~subject:"Discrete choice"
~subject:"Logit-Modell"
~subject:"Markenartikel"
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Beziehungsmarketing
Discrete choice
Logit-Modell
Markenartikel
Retail assortment
30
Sortiment
30
Consumer behaviour
23
Konsumentenverhalten
23
Einzelhandel
12
Retail trade
12
Category Management
7
Category management
7
Assortment
6
Food retailing
5
Lebensmitteleinzelhandel
5
Brand
4
Food trade
4
Handelsmarke
4
Lebensmittelhandel
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Product assortment
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Competition
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Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
Journal of retailing and consumer services
Marketing : ZFP ; journal of research and management
Manufacturing & service operations management : M & SOM
7
Operations research
7
European journal of operational research : EJOR
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Operations research letters
3
Production and operations management : an international journal of the Production and Operations Management Society
3
Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
3
The international review of retail, distribution and consumer research
3
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Handelscontrolling : neue Ansätze aus Theorie und Praxis zur Steuerung von Handelsunternehmen
2
Journal of retailing
2
SFB 649 Discussion Paper
2
SFB 649 discussion paper
2
(Abhandlungen zur Mittelstandsforschung
1
AIM Research - Academic Publications
1
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
CESifo working papers
1
Columbia Business School Research Paper
1
Commercio : rivista di economia e politica commerciale
1
ERIM report series research in management
1
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft : Business-to-Business-Marketing
1
Gabler-Edition Wissenschaft
1
Handelsmarken : Zukunftsperspektiven der Handelsmarkenpolitik
1
Harvard-Business-Manager : das Wissen der Besten
1
Italian journal of marketing : ITJM
1
Journal of food products marketing
1
Journal of marketing management : MM
1
Journal of marketing research : JMR
1
Journal of revenue and pricing management
1
Marketing-Controlling mit POS-Daten : Analyseverfahren für mehr Erfolg in der Konsumgüterwirtschaft
1
Omega : the international journal of management science
1
Production and operations management : the flagship research journal of the Production and Operations Management Society
1
Psychology & marketing
1
Quantitative marketing and economics : QME
1
Retail supply chain management : quantitative models and empirical studies
1
Review of marketing science
1
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ECONIS (ZBW)
7
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1
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7
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7
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articles prioritized
date (newest first)
date (oldest first)
1
Dynamic assortment in the presence of brand heterogeneity
Qiu, Jiaqing
;
Li, Xiangyong
;
Duan, Yongrui
;
Tian, Peng
- In:
Journal of retailing and consumer services
56
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012389862
Saved in:
2
Regional product assortment and merchandising in grocery stores : strategies and target customer segments
Lombart, Cindy
;
Labbé-Pinlon, Blandine
;
Filser, Marc
; …
- In:
Journal of retailing and consumer services
42
(
2018
),
pp. 117-132
Persistent link: https://www.econbiz.de/10011826078
Saved in:
3
Measuring changes in preferences and perception due to the entry of a new brand with choice data
Hildebrandt, Lutz
;
Kalweit, Lea
- In:
Marketing : ZFP ; journal of research and management
37
(
2015
)
1
,
pp. 57-63
Persistent link: https://www.econbiz.de/10010513927
Saved in:
4
Explaining customers' switching patterns to brand delisting
Wiebach, Nicole
;
Hildebrandt, Lutz
- In:
Journal of retailing and consumer services
19
(
2012
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10009507915
Saved in:
5
When loyalties clash purchase behavior when a preferred brand is stocked out : the tradeoff between brand and store loyalty
Puligadda, Sanjay
;
Ross, William T.
;
Chen, Jinjie
; …
- In:
Journal of retailing and consumer services
19
(
2012
)
6
,
pp. 570-577
Persistent link: https://www.econbiz.de/10009655506
Saved in:
6
Kundengerechte Sortimentsgliederungen am Point of Sale : Ansätze zur Erhebung kognitiver Strukturen als Richtgrößen für Warenplatzierung und Category Management
Zielke, Stephan
- In:
Marketing : ZFP ; journal of research and management
23
(
2001
)
2
,
pp. 100-116
Persistent link: https://www.econbiz.de/10001635677
Saved in:
7
Impacts of category management and brand management from a retailer's perspective
Bandyopadhyay, Subir
- In:
Dynamic competitive analysis in marketing : proceedings …
,
(pp. 125-137)
.
1996
Persistent link: https://www.econbiz.de/10001319632
Saved in:
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