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subject:"Beziehungsmarketing"
~isPartOf:"Handbook of research on customer equity in marketing"
~isPartOf:"Journal of business research : JBR"
~subject:"Betriebliche Wertschöpfung"
~subject:"Service-Dominant Logic"
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Search: subject_exact:"Customer lifetime value"
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Beziehungsmarketing
Betriebliche Wertschöpfung
Service-Dominant Logic
Customer value
102
Kundenwert
102
Relationship marketing
68
Consumer behaviour
37
Konsumentenverhalten
37
Value creation
29
Customer integration
22
Kundenintegration
22
Customer equity
17
Brand management
16
Markenführung
16
Customer lifetime value
12
Value co-creation
12
Lieferantenmanagement
10
Marketing management
10
Marketingmanagement
10
Social Web
10
Social web
10
Supplier relationship management
10
Brand image
9
Markenimage
9
Dienstleistungsqualität
8
Service quality
8
B-to-B-Marketing
7
Business-to-business marketing
7
Internet marketing
7
Luxury goods
7
Luxusgüter
7
Online-Marketing
7
Service-dominant logic
7
Customer satisfaction
6
Kundenzufriedenheit
6
Fashion
5
Measurement
5
Messung
5
Mode
5
Online retailing
5
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Online availability
All
Undetermined
52
Type of publication
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Article
83
Type of publication (narrower categories)
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Article in journal
69
Aufsatz in Zeitschrift
69
Aufsatz im Buch
14
Book section
14
Conference paper
3
Konferenzbeitrag
3
Language
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English
83
Author
All
Kim, Kyung Hoon
4
Ko, Eunju
4
Akter, Shahriar
2
Farías, Pablo
2
Garrett, Tony C.
2
Hidalgo, Pedro
2
Hossain, Md Afnan
2
Kim, Juran
2
Kumar, V.
2
Navarro, Susana
2
Sun, Yang
2
Tikkanen, Henrikki
2
Wang, Shuman
2
Yuan, Chun Lin
2
Aiello, Gaetano
1
An, Myoung-a
1
Anderson, Eric T.
1
Andreu, Luisa
1
Aspara, Jaakko
1
Autry, Chad W.
1
Babu, Mujahid Mohiuddin
1
Beeler-Connelly, Lisa L.
1
Beitelspacher, Lauren Skinner
1
Berger, Paul D.
1
Bolton, Ruth N.
1
Bruhn, Manfred
1
Cambra-Fierro, Jesús
1
Cambré, Bart
1
Cardinali, Silvio
1
Ceric, Arnela
1
Cervera, Amparo
1
Chae, Heeju
1
Chaker, Nawar N.
1
Chandler, Jennifer D.
1
Chapman, Alexis
1
Chatterjee, Sharmila C.
1
Christodoulopoulou, Angeliki
1
Chung, Henry F. L.
1
Chung, Jaiho
1
Claro, Danny Pimentel
1
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Published in...
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Handbook of research on customer equity in marketing
Journal of business research : JBR
Industrial marketing management : the international journal for industrial and high-tech firms
74
Journal of retailing and consumer services
34
International journal of hospitality management
20
Journal of the Academy of Marketing Science
20
The journal of business & industrial marketing
19
The service industries journal
19
Journal of strategic marketing
16
The journal of services marketing
16
Marketing theory
15
Journal of marketing
14
Journal of service management
14
Journal of service research : JSR
14
SpringerLink / Bücher
14
International journal of contemporary hospitality management
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Technological forecasting & social change : an international journal
12
Gabler Edition Wissenschaft
11
Tourism management : research, policies, practice
11
Journal of marketing research : JMR
10
The journal of product & brand management
10
Business horizons
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of revenue and pricing management
9
Service business
9
European management journal
8
International journal of electronic customer relationship management : IJECRM
8
Journal of marketing analytics : JMA
8
Journal of marketing management : MM
8
Management decision : MD
8
Cogent business & management
7
Journal of service theory and practice : JSTP
7
The TQM journal : the international review of organizational improvement
7
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
7
European journal of marketing : EJM
6
Harvard business review : HBR
6
Harvard-Business-Manager : das Wissen der Besten
6
Journal of business-to-business marketing
6
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ECONIS (ZBW)
83
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1
Value co-creation : Balancing B2B platform value and potential reverse-value effects
Latinovic, Zoran
;
Chatterjee, Sharmila C.
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014549652
Saved in:
2
Understanding consumer behavior during and after a Pandemic : implications for customer lifetime value prediction models
Tudoran, Ana Alina
;
Thomsen, Charlotte Hjerrild
; …
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-19
Persistent link: https://www.econbiz.de/10014548015
Saved in:
3
The effect of inside sales and hybrid sales structures on customer value creation
Ramos, Carla
;
Claro, Danny Pimentel
;
Germiniano, Renato
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013468754
Saved in:
4
Value co-creation on a shared healthcare platform : impact on service innovation, perceived value and patient welfare
Akter, Shahriar
;
Babu, Mujahid Mohiuddin
;
Hossain, Md Afnan
- In:
Journal of business research : JBR
140
(
2022
),
pp. 95-106
Persistent link: https://www.econbiz.de/10013040704
Saved in:
5
How digitalized interactive platforms create new value for customers by integrating B2B and B2C models? : an empirical study in China
He, Jiaxun
;
Zhang, Shuang
- In:
Journal of business research : JBR
142
(
2022
),
pp. 694-706
Persistent link: https://www.econbiz.de/10013168453
Saved in:
6
How to create more customer value in independent shops : a set-theoretic approach to value creation
Peng, Peng
;
Jacobs, Sofie
;
Cambré, Bart
- In:
Journal of business research : JBR
146
(
2022
),
pp. 241-250
Persistent link: https://www.econbiz.de/10013271393
Saved in:
7
Digitalization-enabled evolution of customer value creation : an executive view in financial services
Lähteenmäki, Ilkka
;
Nätti, Satu
;
Saraniemi, Saila
- In:
Journal of business research : JBR
146
(
2022
),
pp. 504-517
Persistent link: https://www.econbiz.de/10013271435
Saved in:
8
Luxury brand value co-creation with online brand communities in the service encounter
Chapman, Alexis
;
Dilmperi, Athina
- In:
Journal of business research : JBR
144
(
2022
),
pp. 902-921
Persistent link: https://www.econbiz.de/10013185060
Saved in:
9
Facilitating value : how organizations deploy resources in social media-based brand communities
Sorensen, Anne
- In:
Journal of business research : JBR
136
(
2021
),
pp. 678-694
Persistent link: https://www.econbiz.de/10012663247
Saved in:
10
An integrative framework for managing customer value propositions
Rintamäki, Timo
;
Saarijärvi, Hannu
- In:
Journal of business research : JBR
134
(
2021
),
pp. 754-764
Persistent link: https://www.econbiz.de/10012643969
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