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subject:"Beziehungsmarketing"
~isPartOf:"Handbook of research on customer equity in marketing"
~isPartOf:"Journal of business research : JBR"
~subject:"Betriebliche Wertschöpfung"
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Search: subject_exact:"Customer lifetime value"
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Beziehungsmarketing
Betriebliche Wertschöpfung
Customer value
102
Kundenwert
102
Relationship marketing
68
Consumer behaviour
37
Konsumentenverhalten
37
Value creation
29
Customer integration
22
Kundenintegration
22
Customer equity
17
Brand management
16
Markenführung
16
Customer lifetime value
12
Value co-creation
12
Lieferantenmanagement
10
Marketing management
10
Marketingmanagement
10
Social Web
10
Social web
10
Supplier relationship management
10
Brand image
9
Markenimage
9
Dienstleistungsqualität
8
Service quality
8
B-to-B-Marketing
7
Business-to-business marketing
7
Internet marketing
7
Luxury goods
7
Luxusgüter
7
Online-Marketing
7
Service-Dominant Logic
7
Service-dominant logic
7
Customer satisfaction
6
Kundenzufriedenheit
6
Fashion
5
Measurement
5
Messung
5
Mode
5
Online retailing
5
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Undetermined
52
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Article
82
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Article in journal
68
Aufsatz in Zeitschrift
68
Aufsatz im Buch
14
Book section
14
Conference paper
3
Konferenzbeitrag
3
Language
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English
82
Author
All
Kim, Kyung Hoon
4
Ko, Eunju
4
Akter, Shahriar
2
Farías, Pablo
2
Garrett, Tony C.
2
Hidalgo, Pedro
2
Hossain, Md Afnan
2
Kim, Juran
2
Kumar, V.
2
Navarro, Susana
2
Sun, Yang
2
Tikkanen, Henrikki
2
Wang, Shuman
2
Yuan, Chun Lin
2
Aiello, Gaetano
1
An, Myoung-a
1
Anderson, Eric T.
1
Andreu, Luisa
1
Aspara, Jaakko
1
Autry, Chad W.
1
Babu, Mujahid Mohiuddin
1
Beeler-Connelly, Lisa L.
1
Beitelspacher, Lauren Skinner
1
Berger, Paul D.
1
Bolton, Ruth N.
1
Bruhn, Manfred
1
Cambra-Fierro, Jesús
1
Cambré, Bart
1
Cardinali, Silvio
1
Ceric, Arnela
1
Cervera, Amparo
1
Chae, Heeju
1
Chaker, Nawar N.
1
Chandler, Jennifer D.
1
Chapman, Alexis
1
Chatterjee, Sharmila C.
1
Christodoulopoulou, Angeliki
1
Chung, Henry F. L.
1
Chung, Jaiho
1
Claro, Danny Pimentel
1
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Handbook of research on customer equity in marketing
Journal of business research : JBR
Industrial marketing management : the international journal for industrial and high-tech firms
74
Journal of retailing and consumer services
34
International journal of hospitality management
20
Journal of the Academy of Marketing Science
20
The journal of business & industrial marketing
19
The service industries journal
19
Journal of strategic marketing
16
The journal of services marketing
16
Journal of marketing
14
Journal of service management
14
Journal of service research : JSR
14
SpringerLink / Bücher
14
International journal of contemporary hospitality management
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
Marketing theory
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Technological forecasting & social change : an international journal
12
Gabler Edition Wissenschaft
11
Tourism management : research, policies, practice
11
Journal of marketing research : JMR
10
The journal of product & brand management
10
Business horizons
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of revenue and pricing management
9
Service business
9
European management journal
8
International journal of electronic customer relationship management : IJECRM
8
Journal of marketing analytics : JMA
8
Management decision : MD
8
Cogent business & management
7
Journal of service theory and practice : JSTP
7
The TQM journal : the international review of organizational improvement
7
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
7
European journal of marketing : EJM
6
Harvard business review : HBR
6
Harvard-Business-Manager : das Wissen der Besten
6
Journal of business-to-business marketing
6
Journal of marketing management : MM
6
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ECONIS (ZBW)
82
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21
Predicting customer value per product : from RFM to RFM/P
Heldt, Rodrigo
;
Silveira, Cleo Schmitt
;
Luce, Fernando Bins
- In:
Journal of business research : JBR
127
(
2021
),
pp. 444-453
Persistent link: https://www.econbiz.de/10012494420
Saved in:
22
Tourists' experiential value co-creation through online social contacts : customer-dominant logic perspective
Fan, Daisy X. F.
;
Hsu, Cathy H. C.
;
Lin, Bingna
- In:
Journal of business research : JBR
108
(
2020
),
pp. 163-173
Persistent link: https://www.econbiz.de/10012175292
Saved in:
23
Case-based models of customer-perceived sustainable marketing and its effect on perceived customer equity
Sun, Yang
;
Garrett, Tony C.
;
Phau, Ian
;
Zheng, Bing
- In:
Journal of business research : JBR
117
(
2020
),
pp. 615-622
Persistent link: https://www.econbiz.de/10012288061
Saved in:
24
Customer engagement, customer equity and repurchase intention in mobile apps
Ho, Mia Hsiao-Wen
;
Chung, Henry F. L.
- In:
Journal of business research : JBR
121
(
2020
),
pp. 13-21
Persistent link: https://www.econbiz.de/10012417309
Saved in:
25
Explicating the resource integration process during self-service socialisation : conceptual framework and research propositions
Van Tonder, Estelle
;
Saunders, Stephen Graham
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 516-523
Persistent link: https://www.econbiz.de/10012417373
Saved in:
26
Understanding the value process : value creation in a luxury service context
Holmqvist, Jonas
;
Visconti, Luca M.
;
Grönroos, Christian
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 114-126
Persistent link: https://www.econbiz.de/10012417106
Saved in:
27
Effects of experiential motivation and customer engagement on customer value creation : analysis of psychological process in the experience-based retail environment
An, Myoung-a
;
Han, Sang-Lin
- In:
Journal of business research : JBR
120
(
2020
),
pp. 389-397
Persistent link: https://www.econbiz.de/10012417142
Saved in:
28
The dynamic effect of customer equity across firm growth : the case of small and medium-sized online retailers
Song, Tae Ho
;
Kim, Sang Yong
;
Kim, Ji Yoon
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3755-3764
Persistent link: https://www.econbiz.de/10011515257
Saved in:
29
Linking lifestyle to customer lifetime value : an exploratory study in an online fashion retail market
Dahana, Wirawan Dony
;
Miwa, Yukihiro
;
Morisada, Makoto
- In:
Journal of business research : JBR
99
(
2019
),
pp. 319-331
Persistent link: https://www.econbiz.de/10012023642
Saved in:
30
Consumer value creation through clothing reuse : a mixed methods approach to determining influential factors
Cruz-Cárdenas, Jorge
;
Guadalupe-Lanas, Jorge
; …
- In:
Journal of business research : JBR
101
(
2019
),
pp. 846-853
Persistent link: https://www.econbiz.de/10012103640
Saved in:
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