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subject:"Beziehungsmarketing"
~isPartOf:"Handbook of research on customer equity in marketing"
~isPartOf:"Journal of business research : JBR"
~subject:"Betriebliche Wertschöpfung"
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Search: subject_exact:"Customer lifetime value"
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Beziehungsmarketing
Betriebliche Wertschöpfung
Customer value
100
Kundenwert
100
Relationship marketing
67
Consumer behaviour
36
Konsumentenverhalten
36
Value creation
28
Customer integration
21
Kundenintegration
21
Customer equity
17
Brand management
16
Markenführung
16
Customer lifetime value
12
Value co-creation
11
Marketing management
10
Marketingmanagement
10
Social Web
10
Social web
10
Brand image
9
Lieferantenmanagement
9
Markenimage
9
Supplier relationship management
9
Dienstleistungsqualität
8
Service quality
8
Internet marketing
7
Luxury goods
7
Luxusgüter
7
Online-Marketing
7
Service-Dominant Logic
7
Service-dominant logic
7
B-to-B-Marketing
6
Business-to-business marketing
6
Customer satisfaction
6
Kundenzufriedenheit
6
Fashion
5
Measurement
5
Messung
5
Mode
5
Theorie
5
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Undetermined
50
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Article
80
Type of publication (narrower categories)
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Article in journal
66
Aufsatz in Zeitschrift
66
Aufsatz im Buch
14
Book section
14
Conference paper
3
Konferenzbeitrag
3
Language
All
English
80
Author
All
Kim, Kyung Hoon
4
Ko, Eunju
4
Akter, Shahriar
2
Farías, Pablo
2
Garrett, Tony C.
2
Hidalgo, Pedro
2
Hossain, Md Afnan
2
Kim, Juran
2
Kumar, V.
2
Navarro, Susana
2
Sun, Yang
2
Tikkanen, Henrikki
2
Wang, Shuman
2
Yuan, Chun Lin
2
Aiello, Gaetano
1
An, Myoung-a
1
Anderson, Eric T.
1
Andreu, Luisa
1
Aspara, Jaakko
1
Autry, Chad W.
1
Babu, Mujahid Mohiuddin
1
Beeler-Connelly, Lisa L.
1
Beitelspacher, Lauren Skinner
1
Berger, Paul D.
1
Bolton, Ruth N.
1
Bruhn, Manfred
1
Cambra-Fierro, Jesús
1
Cambré, Bart
1
Cardinali, Silvio
1
Ceric, Arnela
1
Cervera, Amparo
1
Chae, Heeju
1
Chaker, Nawar N.
1
Chandler, Jennifer D.
1
Chapman, Alexis
1
Christodoulopoulou, Angeliki
1
Chung, Henry F. L.
1
Chung, Jaiho
1
Claro, Danny Pimentel
1
Clinton, Eric
1
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Published in...
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Handbook of research on customer equity in marketing
Journal of business research : JBR
Industrial marketing management : the international journal for industrial and high-tech firms
73
Journal of retailing and consumer services
34
International journal of hospitality management
20
Journal of the Academy of Marketing Science
20
The journal of business & industrial marketing
19
The service industries journal
19
The journal of services marketing
16
Journal of strategic marketing
15
Journal of marketing
14
Journal of service management
14
Journal of service research : JSR
14
SpringerLink / Bücher
14
International journal of contemporary hospitality management
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
Marketing theory
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Technological forecasting & social change : an international journal
12
Gabler Edition Wissenschaft
11
Tourism management : research, policies, practice
11
Journal of marketing research : JMR
10
The journal of product & brand management
10
Business horizons
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of revenue and pricing management
9
Service business
9
European management journal
8
International journal of electronic customer relationship management : IJECRM
8
Journal of marketing analytics : JMA
8
Management decision : MD
8
Cogent business & management
7
Journal of service theory and practice : JSTP
7
The TQM journal : the international review of organizational improvement
7
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
7
European journal of marketing : EJM
6
Harvard business review : HBR
6
Harvard-Business-Manager : das Wissen der Besten
6
Journal of business-to-business marketing
6
Journal of marketing management : MM
6
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ECONIS (ZBW)
80
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1
The effect of inside sales and hybrid sales structures on customer value creation
Ramos, Carla
;
Claro, Danny Pimentel
;
Germiniano, Renato
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013468754
Saved in:
2
Value co-creation on a shared healthcare platform : impact on service innovation, perceived value and patient welfare
Akter, Shahriar
;
Babu, Mujahid Mohiuddin
;
Hossain, Md Afnan
- In:
Journal of business research : JBR
140
(
2022
),
pp. 95-106
Persistent link: https://www.econbiz.de/10013040704
Saved in:
3
How digitalized interactive platforms create new value for customers by integrating B2B and B2C models? : an empirical study in China
He, Jiaxun
;
Zhang, Shuang
- In:
Journal of business research : JBR
142
(
2022
),
pp. 694-706
Persistent link: https://www.econbiz.de/10013168453
Saved in:
4
How to create more customer value in independent shops : a set-theoretic approach to value creation
Peng, Peng
;
Jacobs, Sofie
;
Cambré, Bart
- In:
Journal of business research : JBR
146
(
2022
),
pp. 241-250
Persistent link: https://www.econbiz.de/10013271393
Saved in:
5
Digitalization-enabled evolution of customer value creation : an executive view in financial services
Lähteenmäki, Ilkka
;
Nätti, Satu
;
Saraniemi, Saila
- In:
Journal of business research : JBR
146
(
2022
),
pp. 504-517
Persistent link: https://www.econbiz.de/10013271435
Saved in:
6
Luxury brand value co-creation with online brand communities in the service encounter
Chapman, Alexis
;
Dilmperi, Athina
- In:
Journal of business research : JBR
144
(
2022
),
pp. 902-921
Persistent link: https://www.econbiz.de/10013185060
Saved in:
7
Facilitating value : how organizations deploy resources in social media-based brand communities
Sorensen, Anne
- In:
Journal of business research : JBR
136
(
2021
),
pp. 678-694
Persistent link: https://www.econbiz.de/10012663247
Saved in:
8
An integrative framework for managing customer value propositions
Rintamäki, Timo
;
Saarijärvi, Hannu
- In:
Journal of business research : JBR
134
(
2021
),
pp. 754-764
Persistent link: https://www.econbiz.de/10012643969
Saved in:
9
Digital transformation and customer value creation in Made in Italy SMEs : a dynamic capabilities perspective
Matarazzo, Michela
;
Penco, Lara
;
Profumo, Giorgia
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 642-656
Persistent link: https://www.econbiz.de/10012435370
Saved in:
10
Why do banks retain unprofitable customers? : a customer lifetime value real options approach
Méndez Suárez, Mariano
;
Crespo-Tejero, Natividad
- In:
Journal of business research : JBR
122
(
2021
),
pp. 621-626
Persistent link: https://www.econbiz.de/10012420452
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