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subject:"Beziehungsmarketing"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Konsumentenverhalten"
~subject:"Suchmaschine"
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Beziehungsmarketing
Konsumentenverhalten
Suchmaschine
Internet marketing
69
Online-Marketing
69
Social Web
57
Social web
57
B-to-B-Marketing
48
Business-to-business marketing
48
Lieferantenmanagement
28
Supplier relationship management
28
Social media
26
Relationship marketing
24
Marketing management
18
Marketingmanagement
18
E-commerce
13
Electronic Commerce
13
Digital marketing
12
Brand management
9
Markenführung
9
Selling
7
Verkauf
7
B2B
6
Consumer behaviour
6
Viral marketing
6
Virales Marketing
6
Bibliometrics
5
Bibliometrie
5
Firm performance
5
KMU
5
SME
5
Salespeople
5
Social media marketing
5
Unternehmenserfolg
5
Verkaufspersonal
5
B2B marketing
4
Content Management
4
Content management
4
Customer integration
4
Innovation
4
Kundenintegration
4
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28
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28
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28
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English
28
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Agnihotri, Raj
2
Brown, Brian P.
2
Mero, Joel
2
Milne, George R.
2
Swani, Kunal
2
Terho, Harri
2
Ancillai, Chiara
1
Archer-Brown, Chris
1
Assaf, A. Georges
1
Baabdullah, Abdullah Mohammed
1
Balaji, M. S.
1
Behl, Abhishek
1
Borgh, Michel van der
1
Brodie, Roderick J.
1
Caigny, Arno de
1
Calder, Bobby J.
1
Cao, Guangming
1
Cardinali, Silvio
1
Chaker, Nawar N.
1
Cheng, Ming
1
Chirumalla, Koteshwar
1
Christodoulides, George
1
Chuang, Shu-Hui
1
Coussement, Kristof
1
Davies, Iain
1
Deng, Qi
1
Di Benedetto, C. Anthony
1
Dibley, Anne
1
Djailani, Irfandi
1
Donthu, Naveen
1
Dwivedi, Yogesh Kumar
1
Fandel, Diana
1
Fehrer, Julia
1
Giannakis, Mihalis
1
Guesalaga, Rodrigo
1
Hajli, Nick
1
Ho, Jung-tsung
1
Hollebeek, Linda D.
1
Hoornaert, Steven
1
Hsiao, Shih-Hui
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
209
Journal of retailing and consumer services
154
International journal of internet marketing and advertising : IJIMA
134
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
91
Journal of marketing communications
78
International journal of advertising : the review of marketing communications
74
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
74
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
64
Journal of promotion management : innovations in planning and applied research
60
International journal of electronic marketing and retailing : IJEMR
59
Journal of internet commerce
57
International journal of hospitality management
55
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
53
The journal of product & brand management
49
Electronic commerce research
43
Information systems research : ISR
43
Cogent business & management
42
Management science : journal of the Institute for Operations Research and the Management Sciences
41
Journal of marketing
34
Journal of electronic commerce research : JECR
33
International journal of technology marketing : IJTMkt
32
Journal of management information systems : JMIS
32
The journal of brand management : an international journal
32
Journal of advertising research
31
Marketing intelligence & planning
31
Asia Pacific journal of marketing and logistics
30
International journal of electronic commerce : IJEC
30
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
30
Journal of promotion management : JPM
30
Tourism management : research, policies, practice
30
International journal of contemporary hospitality management
29
Technological forecasting & social change : an international journal
29
Journal of strategic marketing
28
International journal of advertising : the quarterly review of marketing communications
27
International journal of consumer studies
27
International journal of e-business research : an official publication of the Information Resources Management Association
27
Journal of marketing research : JMR
27
Psychology & marketing
27
SpringerLink / Bücher
27
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All
ECONIS (ZBW)
28
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1
Social media marketing assimilation in B2B firms : an integrative framework of antecedents and consequences
Maduku, Daniel K.
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 27-42
Persistent link: https://www.econbiz.de/10014555706
Saved in:
2
Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
3
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
4
Effectiveness of B2B social media marketing : the effect of message source and message content on social media engagement
Balaji, M. S.
;
Behl, Abhishek
;
Jain, Kokil
;
Baabdullah, …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 243-257
Persistent link: https://www.econbiz.de/10014433601
Saved in:
5
Inside sales social media use and its strategic implications for salesperson-customer digital engagement and performance
Chaker, Nawar N.
;
Nowlin, Edward L.
;
Pivonka, Maxwell T.
; …
- In:
Industrial marketing management : the international …
100
(
2022
),
pp. 127-144
Persistent link: https://www.econbiz.de/10013206400
Saved in:
6
Does it pay off to communicate like your online community? : evaluating the effect of content and linguistic style similarity on B2B brand engagement
Meire, Matthijs
;
Coussement, Kristof
;
Caigny, Arno de
; …
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 292-307
Persistent link: https://www.econbiz.de/10014226517
Saved in:
7
Digital content marketing in business markets : activities, consequences, and contingencies along the customer journey
Terho, Harri
;
Mero, Joel
;
Siutla, Lotta
;
Jaakkola, Elina
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 294-310
Persistent link: https://www.econbiz.de/10013494024
Saved in:
8
Sharing is the name of the game : exploring the role of social media communication practices on B2B customer relationships in the life sciences industry
Rose, Susan
;
Fandel, Diana
;
Saraeva, Anastasiya
; …
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 52-62
Persistent link: https://www.econbiz.de/10012501937
Saved in:
9
Differential effects of firm generated content on consumer digital engagement and firm performance : an outside-in perspective
Cheng, Ming
;
Liu, Jiaqi
;
Qi, Jiayin
;
Wan, Fang
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. 41-58
Persistent link: https://www.econbiz.de/10013206352
Saved in:
10
Speak to head and heart : the effects of linguistic features on B2B brand engagement on social media
Deng, Qi
;
Wang, Yun
;
Rod, Michel
;
Ji, Shaobo
- In:
Industrial marketing management : the international …
99
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013206382
Saved in:
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