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subject:"Beziehungsmarketing"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing research : JMR"
~subject:"Internet marketing"
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Search: subject_exact:"Customer lifetime value"
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Beziehungsmarketing
Internet marketing
Customer value
102
Kundenwert
102
Relationship marketing
64
Consumer behaviour
38
Konsumentenverhalten
38
Betriebliche Wertschöpfung
29
Value creation
29
Customer integration
22
Kundenintegration
22
Customer equity
17
Brand management
15
Markenführung
15
Customer lifetime value
12
Value co-creation
12
Lieferantenmanagement
10
Social Web
10
Social web
10
Supplier relationship management
10
Brand image
9
Dienstleistungsqualität
9
Markenimage
9
Service quality
9
B-to-B-Marketing
7
Business-to-business marketing
7
Luxury goods
7
Luxusgüter
7
Marketing management
7
Marketingmanagement
7
Online-Marketing
7
Service-Dominant Logic
7
Service-dominant logic
7
Customer satisfaction
6
Kundenzufriedenheit
6
Online retailing
6
Online-Handel
6
Salespeople
6
Verkaufspersonal
6
Fashion
5
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Undetermined
43
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Article
66
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66
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66
Conference paper
3
Konferenzbeitrag
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English
66
Author
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Ko, Eunju
5
Kim, Kyung Hoon
4
Kumar, V.
3
Farías, Pablo
2
Garrett, Tony C.
2
Hidalgo, Pedro
2
Kim, Juran
2
Navarro, Susana
2
Sun, Yang
2
Sunder, Sarang
2
Wang, Shuman
2
Yuan, Chun Lin
2
Aiello, Gaetano
1
Akter, Shahriar
1
Allenby, Greg M.
1
An, Myoung-a
1
Andreu, Luisa
1
Autry, Chad W.
1
Beeler-Connelly, Lisa L.
1
Beitelspacher, Lauren Skinner
1
Berger, Paul D.
1
Braun, Michael
1
Bruhn, Manfred
1
Cambra-Fierro, Jesús
1
Cambré, Bart
1
Cardinali, Silvio
1
Ceric, Arnela
1
Cervera, Amparo
1
Chae, Heeju
1
Chaker, Nawar N.
1
Chapman, Alexis
1
Chou, Chien-heng
1
Chung, Henry F. L.
1
Chung, Jaiho
1
Confete, Ilenia
1
Cossío-Silva, Francisco-José
1
Crespo-Tejero, Natividad
1
D'Alessandro, Steven
1
Dahana, Wirawan Dony
1
Datta, Hannes
1
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Journal of business research : JBR
Journal of marketing research : JMR
Industrial marketing management : the international journal for industrial and high-tech firms
51
Journal of retailing and consumer services
30
International journal of hospitality management
18
Journal of the Academy of Marketing Science
17
Handbook of research on customer equity in marketing
14
Journal of marketing
14
Journal of strategic marketing
14
SpringerLink / Bücher
14
The journal of services marketing
14
Journal of service research : JSR
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
The journal of business & industrial marketing
13
The service industries journal
13
Journal of creating value
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of service management
12
Gabler Edition Wissenschaft
11
The journal of product & brand management
10
International journal of contemporary hospitality management
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Technological forecasting & social change : an international journal
9
Business horizons
8
The TQM journal : the international review of organizational improvement
8
Tourism management : research, policies, practice
8
European management journal
7
International journal of electronic customer relationship management : IJECRM
7
Journal of marketing analytics : JMA
7
Management decision : MD
7
Marketing theory
7
Service business
7
Cogent business & management
6
Harvard-Business-Manager : das Wissen der Besten
6
Journal of marketing management : MM
6
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Springer eBook Collection / Business and Economics
6
The international journal of bank marketing : IJBM
6
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
6
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ECONIS (ZBW)
66
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1
Understanding consumer behavior during and after a Pandemic : implications for customer lifetime value prediction models
Tudoran, Ana Alina
;
Thomsen, Charlotte Hjerrild
; …
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-19
Persistent link: https://www.econbiz.de/10014548015
Saved in:
2
How digitalized interactive platforms create new value for customers by integrating B2B and B2C models? : an empirical study in China
He, Jiaxun
;
Zhang, Shuang
- In:
Journal of business research : JBR
142
(
2022
),
pp. 694-706
Persistent link: https://www.econbiz.de/10013168453
Saved in:
3
How to create more customer value in independent shops : a set-theoretic approach to value creation
Peng, Peng
;
Jacobs, Sofie
;
Cambré, Bart
- In:
Journal of business research : JBR
146
(
2022
),
pp. 241-250
Persistent link: https://www.econbiz.de/10013271393
Saved in:
4
Digitalization-enabled evolution of customer value creation : an executive view in financial services
Lähteenmäki, Ilkka
;
Nätti, Satu
;
Saraniemi, Saila
- In:
Journal of business research : JBR
146
(
2022
),
pp. 504-517
Persistent link: https://www.econbiz.de/10013271435
Saved in:
5
Luxury brand value co-creation with online brand communities in the service encounter
Chapman, Alexis
;
Dilmperi, Athina
- In:
Journal of business research : JBR
144
(
2022
),
pp. 902-921
Persistent link: https://www.econbiz.de/10013185060
Saved in:
6
Customer-based corporate valuation for publicly traded noncontractual firms
McCarthy, Daniel M.
;
Fader, Peter
- In:
Journal of marketing research : JMR
55
(
2018
)
5
,
pp. 617-635
Persistent link: https://www.econbiz.de/10011957962
Saved in:
7
A new form of brand experience in online social networks : an empirical analysis
Yu, Xiaolei
;
Yuan, Chunlin
;
Kim, Juran
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 426-435
Persistent link: https://www.econbiz.de/10012544845
Saved in:
8
The influence of parasocial relationship in fashion web on customer equity
Yuan, Chun Lin
;
Moon, Hakil
;
Kim, Kyung Hoon
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 610-617
Persistent link: https://www.econbiz.de/10012544888
Saved in:
9
Why doesn't our value creation payoff : unpacking customer analytics-driven value creation capability to sustain competitive advantage
Hossain, Md Afnan
;
Akter, Shahriar
;
Yanamandram, Venkata
- In:
Journal of business research : JBR
131
(
2021
),
pp. 287-296
Persistent link: https://www.econbiz.de/10012545045
Saved in:
10
A framework for variance analysis of customer equity based on a Markov chain model
Matsuoka, Kohsuke
- In:
Journal of business research : JBR
129
(
2021
),
pp. 57-69
Persistent link: https://www.econbiz.de/10012509298
Saved in:
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