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subject:"Beziehungsmarketing"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Marketing theory"
~subject:"Konsumentenverhalten"
~subject:"customer value"
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Search: subject_exact:"Customer lifetime value"
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Beziehungsmarketing
Konsumentenverhalten
customer value
Customer value
106
Kundenwert
106
Relationship marketing
61
Betriebliche Wertschöpfung
41
Value creation
41
Consumer behaviour
36
Customer integration
27
Kundenintegration
27
Customer equity
17
Service-Dominant Logic
16
Service-dominant logic
16
Brand management
15
Lieferantenmanagement
15
Markenführung
15
Supplier relationship management
15
Customer lifetime value
12
Value co-creation
12
B-to-B-Marketing
11
Business-to-business marketing
11
Dienstleistungsqualität
10
Service quality
10
Social Web
10
Social web
10
Brand image
8
Markenimage
8
Customer satisfaction
7
Internet marketing
7
Kundenzufriedenheit
7
Luxury goods
7
Luxusgüter
7
Marketing management
7
Marketingmanagement
7
Online-Marketing
7
value co-creation
6
Business network
5
Fashion
5
Marketing theory
5
Marketingtheorie
5
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Undetermined
52
Free
1
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Article
69
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69
Aufsatz in Zeitschrift
69
Conference paper
3
Konferenzbeitrag
3
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English
69
Author
All
Ko, Eunju
5
Kim, Kyung Hoon
4
Farías, Pablo
2
Garrett, Tony C.
2
Hidalgo, Pedro
2
Kim, Juran
2
Navarro, Susana
2
Sun, Yang
2
Wang, Shuman
2
Yuan, Chun Lin
2
Aiello, Gaetano
1
Akter, Shahriar
1
An, Myoung-a
1
Andreu, Luisa
1
Autry, Chad W.
1
Baumert, Thomas
1
Beeler-Connelly, Lisa L.
1
Beitelspacher, Lauren Skinner
1
Berger, Paul D.
1
Birgelen, Marcel van
1
Bloemer, Johanna M.
1
Bruhn, Manfred
1
Cambra-Fierro, Jesús
1
Cambré, Bart
1
Caniëls, Marjolein
1
Cardinali, Silvio
1
Ceric, Arnela
1
Cervera, Amparo
1
Chae, Heeju
1
Chaker, Nawar N.
1
Chapman, Alexis
1
Chung, Henry F. L.
1
Chung, Jaiho
1
Confete, Ilenia
1
Cossío-Silva, Francisco-José
1
Crespo-Tejero, Natividad
1
Cruz-Cárdenas, Jorge
1
D'Alessandro, Steven
1
Dahana, Wirawan Dony
1
Dean, Alison
1
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Journal of business research : JBR
Marketing theory
Industrial marketing management : the international journal for industrial and high-tech firms
52
Journal of retailing and consumer services
41
International journal of hospitality management
23
Journal of the Academy of Marketing Science
17
Journal of strategic marketing
15
Handbook of research on customer equity in marketing
14
Journal of marketing
14
Journal of service research : JSR
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
SpringerLink / Bücher
14
The journal of business & industrial marketing
14
The journal of services marketing
14
The service industries journal
14
Gabler Edition Wissenschaft
13
Journal of creating value
13
The journal of product & brand management
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of service management
12
International journal of contemporary hospitality management
11
Journal of marketing research : JMR
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Service business
10
Tourism management : research, policies, practice
10
Business horizons
9
Cogent business & management
9
Journal of marketing management : MM
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
Technological forecasting & social change : an international journal
9
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
8
European management journal
7
International journal of electronic customer relationship management : IJECRM
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of hospitality and tourism insights
7
Journal of marketing analytics : JMA
7
Management decision : MD
7
The TQM journal : the international review of organizational improvement
7
European journal of marketing : EJM
6
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ECONIS (ZBW)
69
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1
The interplay between customers' incidental and integral affects in value experience
Sandberg, Birgitta
;
Hurmerinta, Leila
;
Leino, Henna M
- In:
Marketing theory
22
(
2022
)
4
,
pp. 519-538
Persistent link: https://www.econbiz.de/10013435572
Saved in:
2
Understanding consumer behavior during and after a Pandemic : implications for customer lifetime value prediction models
Tudoran, Ana Alina
;
Thomsen, Charlotte Hjerrild
; …
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-19
Persistent link: https://www.econbiz.de/10014548015
Saved in:
3
How digitalized interactive platforms create new value for customers by integrating B2B and B2C models? : an empirical study in China
He, Jiaxun
;
Zhang, Shuang
- In:
Journal of business research : JBR
142
(
2022
),
pp. 694-706
Persistent link: https://www.econbiz.de/10013168453
Saved in:
4
How to create more customer value in independent shops : a set-theoretic approach to value creation
Peng, Peng
;
Jacobs, Sofie
;
Cambré, Bart
- In:
Journal of business research : JBR
146
(
2022
),
pp. 241-250
Persistent link: https://www.econbiz.de/10013271393
Saved in:
5
Digitalization-enabled evolution of customer value creation : an executive view in financial services
Lähteenmäki, Ilkka
;
Nätti, Satu
;
Saraniemi, Saila
- In:
Journal of business research : JBR
146
(
2022
),
pp. 504-517
Persistent link: https://www.econbiz.de/10013271435
Saved in:
6
Luxury brand value co-creation with online brand communities in the service encounter
Chapman, Alexis
;
Dilmperi, Athina
- In:
Journal of business research : JBR
144
(
2022
),
pp. 902-921
Persistent link: https://www.econbiz.de/10013185060
Saved in:
7
Professional reflexivity in customer involvement : tensions and ambiguities in between identities
Echeverri, Per
- In:
Marketing theory
22
(
2022
)
4
,
pp. 477-500
Persistent link: https://www.econbiz.de/10013435566
Saved in:
8
A new form of brand experience in online social networks : an empirical analysis
Yu, Xiaolei
;
Yuan, Chunlin
;
Kim, Juran
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 426-435
Persistent link: https://www.econbiz.de/10012544845
Saved in:
9
The influence of parasocial relationship in fashion web on customer equity
Yuan, Chun Lin
;
Moon, Hakil
;
Kim, Kyung Hoon
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 610-617
Persistent link: https://www.econbiz.de/10012544888
Saved in:
10
Why doesn't our value creation payoff : unpacking customer analytics-driven value creation capability to sustain competitive advantage
Hossain, Md Afnan
;
Akter, Shahriar
;
Yanamandram, Venkata
- In:
Journal of business research : JBR
131
(
2021
),
pp. 287-296
Persistent link: https://www.econbiz.de/10012545045
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