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subject:"Beziehungsmarketing"
~isPartOf:"Journal of business research : JBR"
~subject:"Kundenintegration"
~subject:"Relationship marketing"
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Search: subject_exact:"Customer lifetime value"
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Beziehungsmarketing
Kundenintegration
Relationship marketing
Customer value
88
Kundenwert
88
Consumer behaviour
33
Konsumentenverhalten
33
Betriebliche Wertschöpfung
29
Value creation
29
Customer integration
22
Customer equity
17
Brand management
15
Markenführung
15
Customer lifetime value
12
Value co-creation
12
Lieferantenmanagement
10
Social Web
10
Social web
10
Supplier relationship management
10
Brand image
8
Dienstleistungsqualität
8
Markenimage
8
Service quality
8
B-to-B-Marketing
7
Business-to-business marketing
7
Internet marketing
7
Luxury goods
7
Luxusgüter
7
Marketing management
7
Marketingmanagement
7
Online-Marketing
7
Service-Dominant Logic
7
Service-dominant logic
7
Customer satisfaction
6
Kundenzufriedenheit
6
Fashion
5
Mode
5
Online retailing
5
Online-Handel
5
Einzelhandel
4
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Undetermined
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Article
62
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62
Conference paper
3
Konferenzbeitrag
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English
62
Author
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Kim, Kyung Hoon
4
Ko, Eunju
4
Akter, Shahriar
2
Farías, Pablo
2
Garrett, Tony C.
2
Hidalgo, Pedro
2
Hossain, Md Afnan
2
Kim, Juran
2
Navarro, Susana
2
Sun, Yang
2
Wang, Shuman
2
Yuan, Chun Lin
2
Aiello, Gaetano
1
An, Myoung-a
1
Andreu, Luisa
1
Autry, Chad W.
1
Babu, Mujahid Mohiuddin
1
Beeler-Connelly, Lisa L.
1
Beitelspacher, Lauren Skinner
1
Berger, Paul D.
1
Bruhn, Manfred
1
Cambra-Fierro, Jesús
1
Cambré, Bart
1
Cardinali, Silvio
1
Ceric, Arnela
1
Cervera, Amparo
1
Chae, Heeju
1
Chaker, Nawar N.
1
Chandler, Jennifer D.
1
Chapman, Alexis
1
Chatterjee, Sharmila C.
1
Chung, Henry F. L.
1
Chung, Jaiho
1
Clinton, Eric
1
Confete, Ilenia
1
Cossío-Silva, Francisco-José
1
Crespo-Tejero, Natividad
1
D'Alessandro, Steven
1
Dahana, Wirawan Dony
1
Dean, Alison
1
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Journal of business research : JBR
Industrial marketing management : the international journal for industrial and high-tech firms
58
Journal of retailing and consumer services
33
International journal of hospitality management
20
Journal of the Academy of Marketing Science
18
The journal of business & industrial marketing
15
The journal of services marketing
15
The service industries journal
15
Handbook of research on customer equity in marketing
14
Journal of marketing
14
Journal of strategic marketing
14
SpringerLink / Bücher
14
International journal of contemporary hospitality management
13
Journal of service management
13
Journal of service research : JSR
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
Journal of creating value
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Gabler Edition Wissenschaft
11
Technological forecasting & social change : an international journal
11
Tourism management : research, policies, practice
11
Journal of marketing research : JMR
10
The journal of product & brand management
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Marketing theory
9
Service business
9
Business horizons
8
Management decision : MD
8
European management journal
7
International journal of electronic customer relationship management : IJECRM
7
Journal of marketing analytics : JMA
7
Journal of service research
7
The TQM journal : the international review of organizational improvement
7
Cogent business & management
6
Harvard-Business-Manager : das Wissen der Besten
6
Journal of business-to-business marketing
6
Journal of marketing management : MM
6
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
6
Journal of service theory and practice : JSTP
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
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ECONIS (ZBW)
62
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1
Value co-creation : Balancing B2B platform value and potential reverse-value effects
Latinovic, Zoran
;
Chatterjee, Sharmila C.
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014549652
Saved in:
2
Understanding consumer behavior during and after a Pandemic : implications for customer lifetime value prediction models
Tudoran, Ana Alina
;
Thomsen, Charlotte Hjerrild
; …
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-19
Persistent link: https://www.econbiz.de/10014548015
Saved in:
3
Value co-creation on a shared healthcare platform : impact on service innovation, perceived value and patient welfare
Akter, Shahriar
;
Babu, Mujahid Mohiuddin
;
Hossain, Md Afnan
- In:
Journal of business research : JBR
140
(
2022
),
pp. 95-106
Persistent link: https://www.econbiz.de/10013040704
Saved in:
4
How digitalized interactive platforms create new value for customers by integrating B2B and B2C models? : an empirical study in China
He, Jiaxun
;
Zhang, Shuang
- In:
Journal of business research : JBR
142
(
2022
),
pp. 694-706
Persistent link: https://www.econbiz.de/10013168453
Saved in:
5
How to create more customer value in independent shops : a set-theoretic approach to value creation
Peng, Peng
;
Jacobs, Sofie
;
Cambré, Bart
- In:
Journal of business research : JBR
146
(
2022
),
pp. 241-250
Persistent link: https://www.econbiz.de/10013271393
Saved in:
6
Digitalization-enabled evolution of customer value creation : an executive view in financial services
Lähteenmäki, Ilkka
;
Nätti, Satu
;
Saraniemi, Saila
- In:
Journal of business research : JBR
146
(
2022
),
pp. 504-517
Persistent link: https://www.econbiz.de/10013271435
Saved in:
7
Luxury brand value co-creation with online brand communities in the service encounter
Chapman, Alexis
;
Dilmperi, Athina
- In:
Journal of business research : JBR
144
(
2022
),
pp. 902-921
Persistent link: https://www.econbiz.de/10013185060
Saved in:
8
Facilitating value : how organizations deploy resources in social media-based brand communities
Sorensen, Anne
- In:
Journal of business research : JBR
136
(
2021
),
pp. 678-694
Persistent link: https://www.econbiz.de/10012663247
Saved in:
9
An integrative framework for managing customer value propositions
Rintamäki, Timo
;
Saarijärvi, Hannu
- In:
Journal of business research : JBR
134
(
2021
),
pp. 754-764
Persistent link: https://www.econbiz.de/10012643969
Saved in:
10
Why do banks retain unprofitable customers? : a customer lifetime value real options approach
Méndez Suárez, Mariano
;
Crespo-Tejero, Natividad
- In:
Journal of business research : JBR
122
(
2021
),
pp. 621-626
Persistent link: https://www.econbiz.de/10012420452
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