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subject:"Beziehungsmarketing"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Marketing : ZFP ; journal of research and management"
~subject:"Deutschland"
~subject:"Discrete choice"
~subject:"Logit-Modell"
~subject:"Markenartikel"
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Beziehungsmarketing
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Discrete choice
Logit-Modell
Markenartikel
Retail assortment
29
Sortiment
29
Consumer behaviour
23
Konsumentenverhalten
23
Einzelhandel
11
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11
Category Management
7
Category management
7
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Food retailing
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Hildebrandt, Lutz
3
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Diels, Jana Luisa
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1
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1
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1
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1
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Journal of retailing and consumer services
Marketing : ZFP ; journal of research and management
Manufacturing & service operations management : M & SOM
7
Operations research
7
Sortimentsstrategien in Industrie und Handel
5
European journal of operational research : EJOR
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
SFB 649 Discussion Paper
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SFB 649 discussion paper
4
Europäische Hochschulschriften / 5
3
Operations research letters
3
Production and operations management : an international journal of the Production and Operations Management Society
3
Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
3
The international review of retail, distribution and consumer research
3
Arbeitsbericht / Institut für Agrarpolitik und Marktforschung der Justus-Liebig-Universität Giessen
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
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Handelscontrolling : neue Ansätze aus Theorie und Praxis zur Steuerung von Handelsunternehmen
2
Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of retailing
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Marketing-Controlling mit POS-Daten : Analyseverfahren für mehr Erfolg in der Konsumgüterwirtschaft
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Omega : the international journal of management science
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Reihe: Marketing, Handel und Management
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(Abhandlungen zur Mittelstandsforschung
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Competition & change : the journal of global business and political economy
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Controller Magazin : Praxiswissen zur Unternehmenssteuerung : Mitgliederzeitschrift des Internationalen Controller Vereins und der RMA Risk Management Association & Rating Association e.V.
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Der Handel im Informationszeitalter : Konzepte, Instrumente, Umsetzung ; Klaus Barth zum 65. Geburtstag
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ECONIS (ZBW)
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1
Dynamic assortment in the presence of brand heterogeneity
Qiu, Jiaqing
;
Li, Xiangyong
;
Duan, Yongrui
;
Tian, Peng
- In:
Journal of retailing and consumer services
56
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012389862
Saved in:
2
Regional product assortment and merchandising in grocery stores : strategies and target customer segments
Lombart, Cindy
;
Labbé-Pinlon, Blandine
;
Filser, Marc
; …
- In:
Journal of retailing and consumer services
42
(
2018
),
pp. 117-132
Persistent link: https://www.econbiz.de/10011826078
Saved in:
3
Measuring changes in preferences and perception due to the entry of a new brand with choice data
Hildebrandt, Lutz
;
Kalweit, Lea
- In:
Marketing : ZFP ; journal of research and management
37
(
2015
)
1
,
pp. 57-63
Persistent link: https://www.econbiz.de/10010513927
Saved in:
4
The impact of promotions on consumer choices and preferences in out-of-stock situations
Diels, Jana Luisa
;
Wiebach, Nicole
;
Hildebrandt, Lutz
- In:
Journal of retailing and consumer services
20
(
2013
)
6
,
pp. 587-598
Persistent link: https://www.econbiz.de/10010128296
Saved in:
5
Proliferation of private labels in the groceries sector : the impact on category performance
Olbrich, Rainer
;
Grewe, Gundula
- In:
Journal of retailing and consumer services
20
(
2013
)
2
,
pp. 147-153
Persistent link: https://www.econbiz.de/10009734331
Saved in:
6
Explaining customers' switching patterns to brand delisting
Wiebach, Nicole
;
Hildebrandt, Lutz
- In:
Journal of retailing and consumer services
19
(
2012
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10009507915
Saved in:
7
When loyalties clash purchase behavior when a preferred brand is stocked out : the tradeoff between brand and store loyalty
Puligadda, Sanjay
;
Ross, William T.
;
Chen, Jinjie
; …
- In:
Journal of retailing and consumer services
19
(
2012
)
6
,
pp. 570-577
Persistent link: https://www.econbiz.de/10009655506
Saved in:
8
Kundengerechte Sortimentsgliederungen am Point of Sale : Ansätze zur Erhebung kognitiver Strukturen als Richtgrößen für Warenplatzierung und Category Management
Zielke, Stephan
- In:
Marketing : ZFP ; journal of research and management
23
(
2001
)
2
,
pp. 100-116
Persistent link: https://www.econbiz.de/10001635677
Saved in:
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