//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Beziehungsmarketing"
~person:"Baesens, Bart"
~person:"Ko, Eunju"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Customer lifetime value"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Customer value
14
Kundenwert
14
Consumer behaviour
9
Konsumentenverhalten
9
Relationship marketing
9
Brand management
6
Markenführung
6
Fashion
5
Mode
5
Luxury goods
4
Luxusgüter
4
Marketing management
4
Marketingmanagement
4
Customer equity
3
Internet marketing
3
Online-Marketing
3
Social Web
3
Social web
3
customer equity
3
Brand image
2
China
2
Innovation
2
Markenimage
2
SPA brand
2
South Korea
2
Südkorea
2
Advertising effects
1
Augmented reality marketing
1
Brand attitude
1
Brand collaboration
1
Collaboration product attributes
1
Computerspiel
1
Consumer goods industry
1
Consumer preferences
1
Consumption value
1
Cross-cultural
1
Customer integration
1
Customer retention
1
Customer satisfaction
1
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
9
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
9
Arbeitspapier
2
Graue Literatur
2
Non-commercial literature
2
Working Paper
2
Conference paper
1
Konferenzbeitrag
1
more ...
less ...
Language
All
English
9
Author
All
Baesens, Bart
Ko, Eunju
Kumar, V.
21
Venkatesan, Rajkumar
8
Verhoef, Peter C.
8
Eggert, Andreas
7
Heinonen, Kristina
7
Madhani, Pankaj M.
7
Gallarza, Martina G.
6
Gil Saura, Irene
6
Kim, Kyung Hoon
6
Bradlow, Eric T.
5
Frow, Pennie
5
Hollebeek, Linda D.
5
McColl-Kennedy, Janet R.
5
Neslin, Scott A.
5
Petersen, J. Andrew
5
Saarijärvi, Hannu
5
Schwepker, Charles H. <Jr.>
5
Sesé, F. Javier
5
Wiesel, Thorsten
5
Ahn, Jiseon
4
Albadvi, Amir
4
Del Chiappa, Giacomo
4
Fader, Peter
4
Haenlein, Michael
4
Itani, Omar S.
4
Kaplan, Andreas M.
4
Keränen, Joona
4
Kim, Sang Jin
4
Le Nguyen Hau
4
Leone, Robert P.
4
Ngo, Liem Viet
4
Payne, Adrian
4
Perdue, Richard R.
4
Pfeifer, Phillip E.
4
Reinartz, Werner J.
4
Rintamäki, Timo
4
Strandvik, Tore
4
Sweeney, Jillian C.
4
Weinstein, Art
4
more ...
less ...
Published in...
All
Journal of business research : JBR
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Asia Pacific journal of marketing and logistics
1
European journal of operational research : EJOR
1
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
2
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
3
Customer social participation in the social networking services and its impact upon the customer equity of global fashion brands
Chae, Heeju
;
Ko, Eunju
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3804-3812
Persistent link: https://www.econbiz.de/10011515266
Saved in:
4
Relationship between service quality and customer equity in traditional markets
Wang, Huanzhang
;
Kim, Kyung Hoon
;
Ko, Eunju
;
Liu, Honglei
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3827-3834
Persistent link: https://www.econbiz.de/10011515274
Saved in:
5
Influence of sustainable marketing activities on customer equity
Sun, Yang
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
3
,
pp. 270-283
Persistent link: https://www.econbiz.de/10011594183
Saved in:
6
How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? : focus on the SNS services of a global SPA brand
Chae, Heeju
;
Ko, Eunju
;
Han, Jinghe
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
2
,
pp. 122-141
Persistent link: https://www.econbiz.de/10011302923
Saved in:
7
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
Saved in:
8
Increasing customer equity of luxury fashion brands through nurturing consumer attitude
Kim, Kyung Hoon
;
Ko, Eunju
;
Xu, Bing
;
Han, Yoosun
- In:
Journal of business research : JBR
65
(
2012
)
10
,
pp. 1495-1499
Persistent link: https://www.econbiz.de/10009620127
Saved in:
9
Modeling churn using customer lifetime value
Glady, Nicolas
;
Baesens, Bart
;
Croux, Christophe
- In:
European journal of operational research : EJOR
197
(
2009
)
1
,
pp. 402-411
Persistent link: https://www.econbiz.de/10003829082
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->