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subject:"Beziehungsmarketing"
~subject:"Consumer behaviour"
~subject:"Viral marketing"
~type_genre:"Case study"
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Search: subject_exact:"Internet shopping"
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Beziehungsmarketing
Consumer behaviour
Viral marketing
Online retailing
110
Online-Handel
110
Deutschland
34
Germany
34
Electronic Commerce
20
Business model
19
Geschäftsmodell
19
E-commerce
15
Relationship marketing
13
Book trade
9
Buchhandel
9
Konsumentenverhalten
9
USA
9
United States
9
Amazon.com Inc.
8
Erfolgsfaktor
8
Internet marketing
8
Online-Marketing
8
Success factor
8
China
6
Distribution channel
6
Internet
6
Social Web
6
Social web
6
Vertriebsweg
6
Betriebliche Wertschöpfung
5
Business start-up
5
Digital platform
5
Digitale Plattform
5
Digitalisierung
5
Digitization
5
Distance selling
5
Distanzhandel
5
Electronic Shopping
5
Innovation
5
KMU
5
SME
5
Strategic management
5
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4,449
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335
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Graue Literatur
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Non-commercial literature
234
Arbeitspapier
178
Working Paper
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Hochschulschrift
100
Thesis
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Konferenzbeitrag
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Collection of articles of several authors
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Werro, Nicolas
2
Ahujy, Vandana
1
Alamanos, Eleftherios
1
Amblee, Naveen
1
Brakus, J. Joško
1
Brüggen, Elisabeth C.
1
Bui, Tung
1
Castañeda, José Alberto
1
Chen, Li
1
Choi, Jung Y.
1
Chua, Alton Y. K.
1
Cruz, Ana
1
Cui, Geng
1
Dennis, Charles
1
Duquesnois, Franck
1
Döbler, Thomas
1
Elms, Jonathan
1
Friedman, Mike
1
Goldsby, Thomas J.
1
Griffis, Stanley E.
1
Gschwendner, Julia
1
Guo, Xiaoning
1
Gurău, Călin
1
Harwood, Tracy
1
He, Ling
1
Hou, Hanping
1
Hu, Mingyao
1
Hudson, Brett
1
Hughes, Tim
1
Iyengar, Deepak
1
Jones, Martin
1
Karatzas, Stelios
1
Kumar, Sameer
1
Kunhardt, Felix von
1
Liu, Ling
1
Liu, Zheng
1
Lowry, Josie
1
Lu, Yaqiong
1
Ludwig, Stephan
1
Lui, Hon-kwong
1
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RWTH Aachen
1
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International journal of electronic commerce : IJEC
2
Journal of marketing management : MM
2
Customer-centric marketing strategies : tools for building organizational performance
1
Digital and social media marketing : a results-driven approach
1
Digitalisierung des Handels mit ePace : innovative E-Commerce-Geschäftsmodelle und digitale Zeitvorteile
1
E-marketing ; Vol. 1
1
E-retailing challenges and opportunities in the global marketplace
1
Edition Wissenschaft - Apprimus
1
Electronic retailing
1
Ethics in marketing : international cases and perspectives
1
Fuzzy management methods
1
Handbook of research on effective marketing in contemporary globalism
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Information technology and management
1
International journal of electronic business
1
International journal of electronic customer relationship management : IJECRM
1
Journal of business and psychology
1
Journal of business logistics : JBL
1
Journal of financial services marketing : JFSM
1
Journal of marketing
1
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Markt, Kommunikation, Innovation : MKI
1
Multi-channel marketing, branding and retail design : new challenges and opportunities
1
Springer / Management/Business for professionals
1
The international journal of productivity and performance management : IJPPM
1
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ECONIS (ZBW)
27
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27
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date (oldest first)
1
Determinants of product return behavior in fashion e-commerce
Matthies, Henrik Bernd Karl
-
2016
Persistent link: https://www.econbiz.de/10011601152
Saved in:
2
Counterfeits in online retailing : how they are sold and what can be done to fight back
Stöttinger, Barbara
;
Gschwendner, Julia
- In:
Ethics in marketing : international cases and perspectives
,
(pp. 130-134)
.
2017
Persistent link: https://www.econbiz.de/10011609789
Saved in:
3
Understanding your buyer persona
Cruz, Ana
;
Karatzas, Stelios
- In:
Digital and social media marketing : a results-driven …
,
(pp. 69-93)
.
2017
Persistent link: https://www.econbiz.de/10011582681
Saved in:
4
Competing through logistics management : studies on e-retailing in China
Lu, Yaqiong
;
Liu, Zheng
;
Ma, Lei
- In:
E-retailing challenges and opportunities in the global …
,
(pp. 256-275)
.
2016
Persistent link: https://www.econbiz.de/10011506301
Saved in:
5
Consumer responses to virtual- and real-world retail environment convergence : implications for design-based interventions
Harwood, Tracy
;
Jones, Martin
- In:
Multi-channel marketing, branding and retail design : …
,
(pp. 219-246)
.
2016
Persistent link: https://www.econbiz.de/10011582619
Saved in:
6
Fuzzy classification of online customers
Werro, Nicolas
-
2015
Persistent link: https://www.econbiz.de/10011296387
Saved in:
7
Louis Vuitton : using digital presence for brand repositioning and CRM
Ahujy, Vandana
- In:
Handbook of research on effective marketing in …
,
(pp. 315-324)
.
2014
Persistent link: https://www.econbiz.de/10010403471
Saved in:
8
The strategic importance of data mining analysis for customer-centric marketing strategies
Veglio, Valerio
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 126-148)
.
2013
Persistent link: https://www.econbiz.de/10009668204
Saved in:
9
Beschleunigte Conversion-Sellaround-Widgets als modernes Verkaufsinstrument im Zeitalter des SoLoMo
Kunhardt, Felix von
- In:
Digitalisierung des Handels mit ePace : innovative …
,
(pp. 315-330)
.
2013
Persistent link: https://www.econbiz.de/10009773855
Saved in:
10
The wallpaper matters : digital signage as customer-experience provider at the Harrods (London, UK) department store
Dennis, Charles
;
Brakus, J. Joško
;
Alamanos, Eleftherios
- In:
Journal of marketing management : MM
29
(
2013
)
3/4
,
pp. 338-355
Persistent link: https://www.econbiz.de/10009761874
Saved in:
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