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subject:"Big event"
~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of business research : JBR"
~language:"eng"
~subject:"Event marketing"
~subject:"Feldforschung"
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Search: subject_exact:"Veranstaltungsmarketing"
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Big event
Event marketing
Feldforschung
Event-Marketing
21
Consumer behaviour
9
Konsumentenverhalten
9
Beziehungsmarketing
4
Brand management
4
Experiential marketing
4
Markenführung
4
Relationship marketing
4
Sponsoring
4
Sponsorship
4
Sport event
4
Sportveranstaltung
4
Advertising effects
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Brand image
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Customer satisfaction
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Event
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Online-Marketing
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Scheinbaum, Angeline Close
4
Brakus, J. Joško
2
Drengner, Jan
2
Gaus, Hansjoerg
2
Jahn, Steffen
2
Krishen, Anjala S.
2
LaTour, Michael S.
2
Lacey, Russell
2
Alegre, Inés
1
Barhorst, Jennifer Brannon
1
Bendtsen, Lars
1
Bhattacharya, Abhi
1
Biscaia, Rui
1
Bui, M̃y
1
Christodoulides, George
1
Cornwell, T. Bettina
1
Cotte, June
1
Evanschitzky, Heiner
1
Faramarzi, Ashkan
1
Finney, R. Zachary
1
Gallo, Iñigo
1
Garcia-Perez, Alexeis
1
Gerrath, Maximilian H. E. E.
1
Giebelhausen, Michael D.
1
Grønholdt, Lars
1
Hickman, Ellie
1
Javornik, Ana
1
Jensen, Martin Juul
1
Jones, Steven L.
1
Kharouf, Husni
1
Krey, Nina
1
Luonila, Mervi
1
Mainolfi, Giada
1
Marino, Vittoria
1
Martensen, Anne
1
McLean, Graeme J.
1
Poon, Derek
1
Prendergast, Gerard P.
1
Robinson, Stacey G.
1
Schmitt, Bernd
1
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Journal of advertising research
Journal of business research : JBR
Tourism management : research, policies, practice
30
International journal of event and festival management
29
Journal of travel and tourism marketing
21
International journal of hospitality management
18
Food and wine events in Europe : a stakeholder approach
15
International journal of contemporary hospitality management
15
Tourism management perspectives : TMP
15
Journal of hospitality marketing & management
13
International journal of sport management and marketing : IJSMM
12
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
12
Journal of retailing and consumer services
12
Sport management review
12
Events und Tourismus : Stand und Perspektiven der Eventforschung
10
Journal of sport management : the official journal of the North American Society of Sport Management
10
Social enterprise and special events : market-based approaches to mission-driven gatherings
10
Memorable customer experiences : a research anthology
8
European Sport management quarterly : ESMQ
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
The business of events management
7
The journal of brand management : an international journal
7
Flagship marketing : concepts and places
5
International journal of advertising : the quarterly review of marketing communications
5
International journal of arts management
5
International journal of retail & distribution management
5
Journal of destination marketing & management
5
Journal of hospitality and tourism insights
5
Journal of marketing management : MM
5
Journal of vacation marketing : an international journal
5
Tourism analysis : an interdisciplinary tourism & hospitality journal
5
European journal of marketing : EJM
4
International journal of sports marketing & sponsorship
4
Journal of business economics and management
4
Journal of consumer behaviour : an international research review
4
Journal of promotion management : JPM
4
Managing event operations
4
Marketing intelligence & planning
4
Scandinavian journal of hospitality and tourism
4
Strategic marketing in tourism services
4
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ECONIS (ZBW)
21
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1
Transcending reality : introducing mental time travel experiences and their ability to influence brand outcomes
Barhorst, Jennifer Brannon
;
McLean, Graeme J.
;
Krey, Nina
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304064
Saved in:
2
Avoiding the brand for me, us, or them? : consumer reactions to negative brand events
Gerrath, Maximilian H. E. E.
;
Brakus, J. Joško
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534264
Saved in:
3
The economic worth of loyalty programs : an event study analysis
Faramarzi, Ashkan
;
Bhattacharya, Abhi
- In:
Journal of business research : JBR
123
(
2021
),
pp. 313-323
Persistent link: https://www.econbiz.de/10012430515
Saved in:
4
Ironic festival brand co-creation
Suomi, Kati
;
Luonila, Mervi
;
Tähtinen, Jaana
- In:
Journal of business research : JBR
106
(
2020
),
pp. 211-220
Persistent link: https://www.econbiz.de/10012158351
Saved in:
5
Destination beliefs, event satisfaction and post-visit product receptivity in event marketing : results from a tourism experience
Mainolfi, Giada
;
Marino, Vittoria
- In:
Journal of business research : JBR
116
(
2020
),
pp. 699-710
Persistent link: https://www.econbiz.de/10012257672
Saved in:
6
Understanding online event experience : the importance of communication, engagement and interaction
Kharouf, Husni
;
Biscaia, Rui
;
Garcia-Perez, Alexeis
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 735-746
Persistent link: https://www.econbiz.de/10012417391
Saved in:
7
Experiential product framing and its influence on the creation of consumer reviews
Gallo, Iñigo
;
Townsend, Claudia
;
Alegre, Inés
- In:
Journal of business research : JBR
98
(
2019
),
pp. 177-190
Persistent link: https://www.econbiz.de/10012007227
Saved in:
8
Temporary communitas and willingness to return to events
Jahn, Steffen
;
Cornwell, T. Bettina
;
Drengner, Jan
; …
- In:
Journal of business research : JBR
92
(
2018
),
pp. 329-338
Persistent link: https://www.econbiz.de/10011925476
Saved in:
9
Event social responsibility : a note to improve outcomes for sponsors and events
Scheinbaum, Angeline Close
;
Lacey, Russell
- In:
Journal of business research : JBR
68
(
2015
)
9
,
pp. 1982-1986
Persistent link: https://www.econbiz.de/10011384219
Saved in:
10
Experiential product attributes and preferences for new products : the role of processing fluency
Brakus, J. Joško
;
Schmitt, Bernd
;
Zhang, Shi
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2291-2298
Persistent link: https://www.econbiz.de/10010401994
Saved in:
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