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subject:"Big event"
~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"Sport management review"
~subject:"Event marketing"
~subject:"Sportveranstaltung"
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Big event
Event marketing
Sportveranstaltung
Event-Marketing
39
Consumer behaviour
17
Konsumentenverhalten
17
Sport event
15
Großveranstaltung
14
Tourism
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Tourismus
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39
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Fairley, Sheranne
4
Arcodia, Charles
2
Boo, Soyoung
2
Busser, James A.
2
Krishen, Anjala S.
2
LaTour, Michael S.
2
Lovegrove, Hannah
2
Parent, Milena M.
2
Tyler, B. David
2
Abreu Novais, Margarida
1
Bakhsh, Jordan
1
Bendtsen, Lars
1
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1
Bui, M̃y
1
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1
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1
Chi, Xiaoting
1
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Drengner, Jan
1
Drewery, David
1
D’Elia, Kari
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Eskerud, Line
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Fu, Xiaoxiao
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Funk, Daniel C.
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Gaus, Hansjoerg
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Journal of advertising research
Journal of travel and tourism marketing
Sport management review
SpringerLink / Bücher
37
Tourism management : research, policies, practice
30
International journal of event and festival management
29
Customer Experience : Forum Dienstleistungsmanagement
22
Praxisorientiertes Eventmanagement : Events erfolgreich planen, umsetzen und bewerten
20
International journal of hospitality management
18
Food and wine events in Europe : a stakeholder approach
15
International journal of contemporary hospitality management
15
Journal of business research : JBR
15
Tourism management perspectives : TMP
15
Markenkommunikation und Beziehungsmarketing
14
Journal of hospitality marketing & management
13
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
13
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
12
Event-Marketing : Trends und Entwicklungen
12
International journal of sport management and marketing : IJSMM
12
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
12
Journal of retailing and consumer services
12
Springer eBook Collection
11
essentials
11
Events im Zeitalter von Social Media : Stand und Perspektiven der Eventforschung
10
Events und Tourismus : Stand und Perspektiven der Eventforschung
10
Journal of sport management : the official journal of the North American Society of Sport Management
10
Kulturtourismus zu Beginn des 21. Jahrhunderts : Festschrift für Albrecht Steinecke
10
Social enterprise and special events : market-based approaches to mission-driven gatherings
10
Erfolg mit nachhaltigen Eventkonzepten : Tagungsband zur 2. Konferenz für Eventforschung an der TU Chemnitz
9
Memorable customer experiences : a research anthology
8
Wirtschaftswissenschaft
8
European Sport management quarterly : ESMQ
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Stand und Perspektiven der Eventforschung
7
The business of events management
7
The journal of brand management : an international journal
7
Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]
6
Events und Sport : Stand und Perspektiven der Eventforschung
6
Essentials
5
Events - Wachstumsmarkt im Tourismus? : Tagungsband zum 3. Dresdner-Tourismus-Symposium
5
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ECONIS (ZBW)
39
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1
What makes integrated resort attractive? : exploring the role of experience encounter elements
Ji, Chunli
;
Yang, Ping
- In:
Journal of travel and tourism marketing
39
(
2022
)
3
,
pp. 305-319
Persistent link: https://www.econbiz.de/10013352885
Saved in:
2
Cultivating and disseminating a festival image : the case of the Qingdao International Beer Festival
Chi, Xiaoting
;
Meng, Bo
;
Zhou, Heng
;
Han, Heesup
- In:
Journal of travel and tourism marketing
39
(
2022
)
4
,
pp. 373-393
Persistent link: https://www.econbiz.de/10013417039
Saved in:
3
Customer experience and engagement in tourism destinations : the experiential marketing perspective
Rather, Raouf Ahmad
- In:
Journal of travel and tourism marketing
37
(
2020
)
1
,
pp. 15-32
Persistent link: https://www.econbiz.de/10012289255
Saved in:
4
Impact of tourist experience on memorability and authenticity : a study of creative tourism
Wang, Chaohui
;
Liu, Juan
;
Wei, Lijiao
;
Zhang, Tingting
- In:
Journal of travel and tourism marketing
37
(
2020
)
1
,
pp. 48-63
Persistent link: https://www.econbiz.de/10012289257
Saved in:
5
Event participation and advocacy : assessing the role of affective commitment and perceived benefits
Ok, Chihyung
;
Park, Kwangsoo
;
Park, Seunghyun
;
Jeon, …
- In:
Journal of travel and tourism marketing
37
(
2020
)
1
,
pp. 128-140
Persistent link: https://www.econbiz.de/10012289266
Saved in:
6
The role of mega-sports event experience and host city experience in explaining enjoyment, city image, and behavioral intentions
Ladhari, Riadh
;
Souiden, Nizar
- In:
Journal of travel and tourism marketing
37
(
2020
)
4
,
pp. 460-478
Persistent link: https://www.econbiz.de/10012289350
Saved in:
7
Athletic goal achievement : a critical antecedent of event satisfaction, re-participation intention, and future exercise intention in participant sport events
Hyun, Moonsup
;
Jordan, Jeremy S.
- In:
Sport management review
23
(
2020
)
2
,
pp. 256-270
Persistent link: https://www.econbiz.de/10012295136
Saved in:
8
Living on the edge : psychological drivers of athletes' intention to re-patronage extreme sporting events
Raggiotto, Francesco
;
Scarpi, Daniele
- In:
Sport management review
23
(
2020
)
2
,
pp. 229-241
Persistent link: https://www.econbiz.de/10012295141
Saved in:
9
From intention to participation : exploring the moderating role of a voucher-based event leveraging initiative
Potwarka, Luke R.
;
Snelgrove, Ryan
;
Drewery, David
; …
- In:
Sport management review
23
(
2020
)
2
,
pp. 302-314
Persistent link: https://www.econbiz.de/10012295147
Saved in:
10
Applying experiential marketing in selling tourism dreams
Le Dung
;
Scott, Noel
;
Lohmann, Guilherme
- In:
Journal of travel and tourism marketing
36
(
2019
)
2
,
pp. 220-235
Persistent link: https://www.econbiz.de/10012179393
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