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subject:"Big event"
~isPartOf:"Journal of advertising research"
~isPartOf:"Sport management review"
~isPartOf:"Tourism management perspectives : TMP"
~language:"eng"
~subject:"Event marketing"
~subject:"Feldforschung"
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Search: subject_exact:"Veranstaltungsmarketing"
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Big event
Event marketing
Feldforschung
Event-Marketing
33
Sport event
12
Sportveranstaltung
12
Consumer behaviour
11
Konsumentenverhalten
11
Großveranstaltung
10
Tourism
9
Tourismus
9
Sport
8
Sports
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Tourism industry
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Tourismuswirtschaft
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Tourism marketing
7
Tourismusmarketing
7
Beziehungsmarketing
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Relationship marketing
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Brand image
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Holiday behaviour
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Markenimage
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Sportmarketing
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Sports marketing
5
Urlaubsverhalten
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Brand management
4
Customer satisfaction
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Kundenzufriedenheit
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Advertising effects
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Athletes
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Destination management
3
Destinationsmanagement
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Event
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Event tourism
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Sportler
3
Veranstaltung
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Fairley, Sheranne
4
Krishen, Anjala S.
2
LaTour, Michael S.
2
Lovegrove, Hannah
2
Muskat, Birgit
2
Parent, Milena M.
2
Prayag, Girish
2
Taheri, Babak
2
Tyler, B. David
2
Afifi, Galal M. H.
1
Ali, Faizan
1
Amiot, Thomas
1
Backman, Kenneth
1
Bakhsh, Jordan
1
Bazzanella, Filippo
1
Bendtsen, Lars
1
Bichler, Bernhard Fabian
1
Brown, Michael
1
Brun, Isabelle
1
Bui, M̃y
1
Carneiro, Maria João
1
Chen, Han
1
Chen, Kuan-Chou
1
Chen, Li-Hsin
1
Costa, Carla A.
1
De Carlo, Manuela
1
Doyle, Jason P.
1
Drengner, Jan
1
Drewery, David
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D’Elia, Kari
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Funk, Daniel C.
1
Gaus, Hansjoerg
1
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1
Grønholdt, Lars
1
Gursoy, Dogan
1
Hanstad, Dag Vidar
1
Hyun, Moonsup
1
Imran Rahman
1
Jahn, Steffen
1
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Journal of advertising research
Sport management review
Tourism management perspectives : TMP
Tourism management : research, policies, practice
30
International journal of event and festival management
29
Journal of travel and tourism marketing
21
International journal of hospitality management
18
Food and wine events in Europe : a stakeholder approach
15
International journal of contemporary hospitality management
15
Journal of business research : JBR
15
Journal of hospitality marketing & management
13
International journal of sport management and marketing : IJSMM
12
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
12
Journal of retailing and consumer services
12
Events und Tourismus : Stand und Perspektiven der Eventforschung
10
Journal of sport management : the official journal of the North American Society of Sport Management
10
Social enterprise and special events : market-based approaches to mission-driven gatherings
10
Memorable customer experiences : a research anthology
8
European Sport management quarterly : ESMQ
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
The business of events management
7
The journal of brand management : an international journal
7
Flagship marketing : concepts and places
5
International journal of advertising : the quarterly review of marketing communications
5
International journal of arts management
5
International journal of retail & distribution management
5
Journal of destination marketing & management
5
Journal of hospitality and tourism insights
5
Journal of marketing management : MM
5
Journal of vacation marketing : an international journal
5
Tourism analysis : an interdisciplinary tourism & hospitality journal
5
European journal of marketing : EJM
4
International journal of sports marketing & sponsorship
4
Journal of business economics and management
4
Journal of consumer behaviour : an international research review
4
Journal of promotion management : JPM
4
Managing event operations
4
Marketing intelligence & planning
4
Scandinavian journal of hospitality and tourism
4
Strategic marketing in tourism services
4
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ECONIS (ZBW)
33
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1
Collaboration and meta-organisation in event tourism : effects of the Olympic Agenda 2020 on planning the 2026 Winter Olympics
Bazzanella, Filippo
;
Bichler, Bernhard Fabian
; …
- In:
Tourism management perspectives : TMP
41
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013209430
Saved in:
2
What drives pilgrims' experiential supportive intentions and desires towards religious destinations?
Nisar, Qasim Ali
;
Waqas, Ali
;
Ali, Faizan
;
Kashif Hussain
; …
- In:
Tourism management perspectives : TMP
43
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013471864
Saved in:
3
Sport event and destination co-branding : analysis of social media sentiment in an international, professional sport event crisis
Morgan, Ashlee
;
Wilk, Violetta
;
Sibson, Ruth
;
Willson, …
- In:
Tourism management perspectives : TMP
39
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012631593
Saved in:
4
Introduction to the special issue: consumer experience management and customer journeys in tourism, hospitality and events
Taheri, Babak
;
Prayag, Girish
;
Muskat, Birgit
- In:
Tourism management perspectives : TMP
40
(
2021
),
pp. 1-5
Persistent link: https://www.econbiz.de/10013209312
Saved in:
5
Consumer experience management and customer journeys in tourism, hospitality and events
Taheri, Babak
(
ed.
);
Prayag, Girish
(
ed.
); …
-
2021
Persistent link: https://www.econbiz.de/10013209424
Saved in:
6
Examining the influence of the social dimension of customer experience on trust towards travel agencies : the role of experiential predisposition in a multichannel context
Brun, Isabelle
;
Rajaobelina, Lova
;
Ricard, Line
;
Amiot, …
- In:
Tourism management perspectives : TMP
34
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012238252
Saved in:
7
Athletic goal achievement : a critical antecedent of event satisfaction, re-participation intention, and future exercise intention in participant sport events
Hyun, Moonsup
;
Jordan, Jeremy S.
- In:
Sport management review
23
(
2020
)
2
,
pp. 256-270
Persistent link: https://www.econbiz.de/10012295136
Saved in:
8
Living on the edge : psychological drivers of athletes' intention to re-patronage extreme sporting events
Raggiotto, Francesco
;
Scarpi, Daniele
- In:
Sport management review
23
(
2020
)
2
,
pp. 229-241
Persistent link: https://www.econbiz.de/10012295141
Saved in:
9
From intention to participation : exploring the moderating role of a voucher-based event leveraging initiative
Potwarka, Luke R.
;
Snelgrove, Ryan
;
Drewery, David
; …
- In:
Sport management review
23
(
2020
)
2
,
pp. 302-314
Persistent link: https://www.econbiz.de/10012295147
Saved in:
10
The right brew? : an analysis of the tourism experiences in rural Taiwan's coffee estates
Wang, Mei-jung
;
Chen, Li-Hsin
;
Su, Po-an
;
Morrison, …
- In:
Tourism management perspectives : TMP
30
(
2019
),
pp. 147-158
Persistent link: https://www.econbiz.de/10012007868
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