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subject:"Brand"
~accessRights:"restricted"
~isPartOf:"Journal of international marketing"
~isPartOf:"Journal of promotion management : JPM"
~language:"eng"
~subject:"Beziehungsmarketing"
~subject:"Markenartikel"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Bibliografie"
~type_genre:"Collection of articles of several authors"
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Search: subject_exact:"Markenidentität"
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Brand
Beziehungsmarketing
Markenartikel
Brand image
48
Markenimage
48
Consumer behaviour
43
Konsumentenverhalten
43
Brand management
35
Markenführung
35
Designation of origin
14
Herkunftsbezeichnung
14
International marketing
10
Internationales Marketing
10
Advertising effects
9
Internet marketing
9
Online-Marketing
9
Werbewirkung
9
Advertising
6
Social Web
6
Social web
6
Werbung
6
Globalisierung
5
Globalization
5
country of origin
5
global brands
5
purchase intentions
5
Cultural identity
4
Kulturelle Identität
4
Relationship marketing
4
Rules of origin
4
Ursprungsregeln
4
local brands
4
perceived brand globalness
4
purchase intention
4
Emerging economies
3
Marketing management
3
Marketingmanagement
3
Multinationales Unternehmen
3
National culture
3
Nationalkultur
3
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1
Type of publication
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Article
22
Type of publication (narrower categories)
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Article in journal
Aufsatz im Buch
Bibliografie
Collection of articles of several authors
Aufsatz in Zeitschrift
22
Language
All
English
Author
All
Arli, Denni
2
Davvetas, Vasileios
2
Diamantopoulos, Adamantios
2
Kumar, V.
2
Ahmed, Zafar U.
1
Alden, Dana
1
Allman, Helena F.
1
Azzari, Vitor
1
Balabanis, George
1
Barnes, Liz
1
Baršytė, Justina
1
Borah, Sourav Bikash
1
Bui, M̃y
1
Calderon-Monge, Esther
1
Chen, Jie
1
Chen, Qimei
1
Dewi Retno Rosari, Theresia Sri
1
Felix, Reto
1
Fenik, Anton P.
1
Gautam, Vikas
1
Guissoni, Leandro Angotti
1
Gupta, Shaphali
1
Gürhan-Canli, Zeynep
1
Hamilton, Mitchell
1
Hayran, Ceren
1
Hewett, Kelly
1
Hinck, Wolfgang
1
Hu, Miao
1
Huang, Guanxiong
1
Huerta-Zavala, Pilar
1
Iacobucci, Dawn
1
Keller, L. R.
1
Kemp, Elyria
1
Kim, Eunice
1
Kim, Jihye
1
Kim, Moon-Yong
1
Kim, Soojin
1
Moon, Sangkil
1
Morgan, Felicia N.
1
Neciunskas, Paulius
1
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Journal of international marketing
Journal of promotion management : JPM
Journal of business research : JBR
199
The journal of product & brand management
121
The journal of brand management : an international journal
111
Journal of retailing and consumer services
100
Asia Pacific journal of marketing and logistics
50
International journal of hospitality management
35
Psychology & marketing
34
Journal of marketing communications
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
30
Journal of strategic marketing
26
Marketing intelligence & planning
26
European journal of marketing
24
European journal of marketing : EJM
23
Journal of marketing management : JMM ; journal of the Academy of Marketing
23
Journal of promotion management : innovations in planning and applied research
23
Journal of travel and tourism marketing
23
Marketing letters : a journal of research in marketing
23
Industrial marketing management : the international journal for industrial and high-tech firms
21
Journal of international consumer marketing
20
International journal of consumer studies
19
International marketing review
19
Journal of hospitality marketing & management
19
Journal of the Academy of Marketing Science
19
Journal of Islamic marketing
18
International journal of market research
17
International journal of internet marketing and advertising : IJIMA
16
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Journal of marketing management : MM
15
International journal of advertising : the quarterly review of marketing communications
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Journal of marketing
14
International journal of retail and distribution management
13
Journal of fashion marketing and management
13
Journal of marketing analytics : JMA
13
The journal of consumer marketing
13
Tourism management : research, policies, practice
13
Global business review
12
International journal of advertising : the review of marketing communications
12
International journal of contemporary hospitality management
12
Journal of global marketing
12
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ECONIS (ZBW)
22
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1
When "global" becomes a challenge : the role of freshness in food brand preference formation
Baršytė, Justina
;
Ruzeviciute, Ruta
;
Neciunskas, Paulius
- In:
Journal of international marketing
31
(
2023
)
4
,
pp. 23-35
Persistent link: https://www.econbiz.de/10014435070
Saved in:
2
The coalescence effect : how a combination of foreign and local appeals enhances customer engagement through perceived brand globalness
Hu, Miao
;
Chen, Jie
;
Alden, Dana
;
Chen, Qimei
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 49-68
Persistent link: https://www.econbiz.de/10014233451
Saved in:
3
Brand origin effects during economic declines : evidence from an emerging market
Azzari, Vitor
;
Zambaldi, Felipe
;
Guissoni, Leandro Angotti
- In:
Journal of international marketing
31
(
2023
)
2
,
pp. 25-42
Persistent link: https://www.econbiz.de/10014294037
Saved in:
4
The influence of global brand distribution on brand popularity on social media
Kim, Moon-Yong
;
Moon, Sangkil
;
Iacobucci, Dawn
- In:
Journal of international marketing
27
(
2019
)
4
,
pp. 22-38
Persistent link: https://www.econbiz.de/10012132726
Saved in:
5
Favoritism toward foreign and domestic brands : a comparison of different theoretical explanations
Balabanis, George
;
Stathopoulou, Anastasia
;
Qiao, Jiayu
- In:
Journal of international marketing
27
(
2019
)
2
,
pp. 38-55
Persistent link: https://www.econbiz.de/10012060699
Saved in:
6
Twenty-five years after the fall of the Berlin Wall : an empirical revisit of West German consumers' attitudes toward products and brands from former East Germany
Ahmed, Zafar U.
;
Hinck, Wolfgang
;
Felix, Reto
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 895-910
Persistent link: https://www.econbiz.de/10011979301
Saved in:
7
Global customer engagement
Gupta, Shaphali
;
Pansari, Anita
;
Kumar, V.
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10011848792
Saved in:
8
Consumers and brands across the globe : research synthesis and new directions
Gürhan-Canli, Zeynep
;
Sarıal-Abi, Gülen
;
Hayran, Ceren
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 96-117
Persistent link: https://www.econbiz.de/10011848807
Saved in:
9
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 312-331
Persistent link: https://www.econbiz.de/10011875418
Saved in:
10
"Should I have bought the other one?" : experiencing regret in global versus local brand purchase decisions
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
26
(
2018
)
2
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011879475
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