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subject:"Brand"
~isPartOf:"Brand research : [an outcome of the second International Conference on Brand Management]"
~subject:"Beziehungsmarketing"
~subject:"Markenimage"
~type_genre:"Aufsatz im Buch"
~type_genre:"Glossary included"
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Brand
Beziehungsmarketing
Markenimage
Brand image
7
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4
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3
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2
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Aufsatz im Buch
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Ahmad, Khaliq
1
Bagdare, Shilpa
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Dash, Satya Bhushan
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Ghulam Ali Rustam
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Jain, Rajnish
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Joy, Gemini V.
1
Kumar, Ravi Shekhar
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Varghese, Thomas
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Brand research : [an outcome of the second International Conference on Brand Management]
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
9
Strong brands, strong relationships
9
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
8
Brand management ; Vol. 3
8
The evolution of brands : from signals of quality to storehouses of trust
8
Consumer brand relationships : meaning, measuring, managing
7
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
7
Brand management ; Vol. 1
6
Brand management ; Vol. 2
6
Cross-cultural and critical perspectives on brands
6
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
6
Innovative Markenführung und -implementierung
6
Management internationaler Dienstleistungsmarken : Konzepte und Methoden für einen nachhaltigen Internationalisierungserfolg
6
Mit der Marke zum Erfolg : Markenmanagement in Hotellerie und Gastronomie
6
The Routledge companion to contemporary brand management
6
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
5
Country of origin effect : looking back and moving forward
5
Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
5
International marketing ; Vol. 2
5
Kellogg on marketing
5
Konzepte, Erkenntnisse und Perspektiven zur Marke im Kulturbereich
5
Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
5
Psychology of branding
5
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
5
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
4
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
4
Brand management ; Vol. 4
4
Bridging the gap between advertising academia and practice
4
Cases on branding strategies and product development : successes and pitfalls
4
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
4
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
4
Handbook on brand and experience management
4
Internationalisierung deutscher Unternehmen : Strategien, Instrumente und Konzepte für den Mittelstand
4
Markenaufbau und Markenpflege : Grundlagen und Praxis zur erfolgreichen Umsetzung
4
Marketing-mix strategies - product strategy and promotion strategy
4
Measuring and managing brands
4
Organizational identity in practice
4
Political marketing in the United States
4
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ECONIS (ZBW)
7
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1
Music and brand experience in retail stores
Jain, Rajnish
;
Bagdare, Shilpa
- In:
Brand research : [an outcome of the second …
,
(pp. 261-271)
.
2009
Persistent link: https://www.econbiz.de/10009623330
Saved in:
2
Awareness towards brand equity among small entrepreneurs in food industry : a case study of Malay entrepreneurs in Terengganu, Malaysia
Zainuddin Zakaria
;
Wan Asri Wan Abdul Aziz
- In:
Brand research : [an outcome of the second …
,
(pp. 233-248)
.
2009
Persistent link: https://www.econbiz.de/10009623332
Saved in:
3
Influence of technical support on brand image among B2B customers
Varghese, Thomas
- In:
Brand research : [an outcome of the second …
,
(pp. 190-206)
.
2009
Persistent link: https://www.econbiz.de/10009623334
Saved in:
4
Islamic banking marketing services : brand perceptions and implications
Ahmad, Khaliq
;
Ghulam Ali Rustam
- In:
Brand research : [an outcome of the second …
,
(pp. 175-189)
.
2009
Persistent link: https://www.econbiz.de/10009623335
Saved in:
5
Perceptual variations of brand images and usage pattern across different demographic segments in mobile handset market
Joy, Gemini V.
- In:
Brand research : [an outcome of the second …
,
(pp. 154-172)
.
2009
Persistent link: https://www.econbiz.de/10009623336
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6
Do consumers perceive differences between a US global brand and domestic brand? : a consumer-based brand equity analysis in Indian teenage apparel market
Dash, Satya Bhushan
;
Kumar, Ravi Shekhar
- In:
Brand research : [an outcome of the second …
,
(pp. 124-140)
.
2009
Persistent link: https://www.econbiz.de/10009623338
Saved in:
7
A study of the link between brand personality and brand loyalty with special reference to corporate branding strategies in a changing Indian market environment
Nifadkar, Renuka S.
- In:
Brand research : [an outcome of the second …
,
(pp. 20-36)
.
2009
Persistent link: https://www.econbiz.de/10009623344
Saved in:
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