//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Brand"
~isPartOf:"International journal of hospitality management"
~isPartOf:"Qualitative market research : an international journal"
~subject:"Markenartikel"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenidentität"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Brand
Markenartikel
Brand image
121
Markenimage
121
Consumer behaviour
92
Konsumentenverhalten
92
Brand management
86
Markenführung
86
Beziehungsmarketing
40
Relationship marketing
40
Gastronomie
24
Restaurant industry
24
Hotel industry
21
Hotellerie
21
Customer satisfaction
18
Kundenzufriedenheit
18
Brand equity
14
Advertising effects
11
Dienstleistungsqualität
11
Emotion
11
Service quality
11
Werbewirkung
11
Brand loyalty
10
Confidence
10
Vertrauen
10
Luxury goods
9
Luxusgüter
9
Perception
9
USA
9
United States
9
Wahrnehmung
9
Brand attachment
8
Brand trust
8
Corporate reputation
8
Firmenimage
8
Viral marketing
8
Virales Marketing
8
Internet marketing
7
Online-Marketing
7
Reputation
7
more ...
less ...
Online availability
All
Undetermined
25
Type of publication
All
Article
39
Type of publication (narrower categories)
All
Aufsatz im Buch
Aufsatz in Zeitschrift
Article in journal
39
Language
All
English
39
Author
All
Foroudi, Pantea
2
Han, Heesup
2
Hwang, Jinsoo
2
King, Ceridwyn
2
Sarkar, Abhigyan
2
Song, Hak-jun
2
Aledin, Samil A.
1
Atwal, Glyn
1
Bang, Nguyen
1
Berndt, Adele
1
Beurer, Karolin
1
Bhattacharya, Subhajit
1
Bianchi, Constanza
1
Bryson, Douglas
1
Buchanan-Oliver, Margo
1
Bulmer, Sandy
1
Cacho-Elizondo, Silvia
1
Cai, Ruiying
1
Chi, Christina Geng-Qing
1
Choe, Ja Young
1
Choe, Yunseon
1
Chua, Bee-Lia
1
Dalal, Arunava
1
Dirsehan, Taşkın
1
Drennan, Judy
1
Eren-Erdoğmuş, İrem
1
Felix, Reto
1
Fiore, Ann Marie
1
Gao, Yixing
1
Garmaroudi, Saeed Andaji
1
Guibert, Nathalie
1
Gupta, Suraksha
1
Gursoy, Dogan
1
Hackley, Christopher E.
1
Han, Sung Ho
1
Hsu, Cathy H. C.
1
Hu, Clark
1
Hu, Feng
1
Hultén, Peter
1
Hyun, Sunghyup Sean
1
more ...
less ...
Published in...
All
International journal of hospitality management
Qualitative market research : an international journal
Journal of business research : JBR
191
The journal of brand management : an international journal
167
The journal of product & brand management
154
Journal of retailing and consumer services
92
European journal of marketing : EJM
43
Psychology & marketing
42
Asia Pacific journal of marketing and logistics
40
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
33
Marketing intelligence & planning
31
Journal of marketing communications
30
Journal of strategic marketing
30
The journal of consumer marketing
28
Marketing letters : a journal of research in marketing
26
European journal of marketing
25
Journal of international consumer marketing
25
International journal of consumer studies
24
Journal of the Academy of Marketing Science
24
Journal of marketing management : JMM ; journal of the Academy of Marketing
23
International marketing review
21
Journal of marketing
21
Journal of global marketing
20
Journal of promotion management : innovations in planning and applied research
20
Cogent business & management
19
Journal of promotion management : JPM
18
Industrial marketing management : the international journal for industrial and high-tech firms
17
International journal of market research : JMRS ; the journal of the Market Research Society
17
Journal of fashion marketing and management
17
Journal of international marketing
17
Young consumers : insight and ideas for responsible marketers
17
The IUP journal of brand management : IJBRM
16
International journal of advertising : the quarterly review of marketing communications
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
International journal of market research
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Journal of marketing management : MM
14
Marketing : ZFP ; journal of research and management
14
Global business review
13
more ...
less ...
Source
All
ECONIS (ZBW)
39
Showing
1
-
10
of
39
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
2
Promoting brand gratitude through unique emotional connection : a qualitative study
Bhattacharya, Subhajit
;
Dalal, Arunava
- In:
Qualitative market research : an international journal
26
(
2023
)
5
,
pp. 534-554
Persistent link: https://www.econbiz.de/10014430696
Saved in:
3
Antecedents and consequences of brand equity : evidence from Starbucks coffee brand
Ren, YuXuan
;
Choe, Yunseon
;
Song, Hak-jun
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013482336
Saved in:
4
Customer brand co-creation behavior and brand sincerity through CSR interactivity : the role of psychological implications in service-dominant logic
Sung, Kyongsik
;
Lee, Seoki
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013482908
Saved in:
5
Brand bullying : from stressing to expressing
Kucuk, S. Umit
;
Aledin, Samil A.
- In:
Qualitative market research : an international journal
25
(
2022
)
1
,
pp. 60-79
Persistent link: https://www.econbiz.de/10013162191
Saved in:
6
Nature-based solutions, mental health, well-being, price fairness, attitude, loyalty, and evangelism for green brands in the hotel context
Sohaib, Muhammad
;
Wang, Yan
;
Iqbal, Kashif
;
Han, Heesup
- In:
International journal of hospitality management
101
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013271319
Saved in:
7
Online brand detraction in an online opinion platform
Wilk, Violetta
;
Lambert, Claire
;
Meek, Stephanie
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014227716
Saved in:
8
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
9
Pictures vs. reality : roles of disconfirmation magnitude, disconfirmation sensitivity, and branding
Cai, Ruiying
;
Chi, Christina Geng-Qing
- In:
International journal of hospitality management
98
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013198498
Saved in:
10
Who spoils the barrel? : negative spillover effect on competitor brands during food crises
Seo, Soobin
;
Jang, Soocheong
- In:
International journal of hospitality management
98
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013198507
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->