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subject:"Brand"
~isPartOf:"Journal of international marketing"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of promotion management : JPM"
~language:"eng"
~subject:"Beziehungsmarketing"
~subject:"Markenartikel"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Bibliografie"
~type_genre:"Collection of articles of several authors"
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Search: subject_exact:"Markenidentität"
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Subject
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Brand
Beziehungsmarketing
Markenartikel
Brand image
145
Markenimage
145
Consumer behaviour
103
Konsumentenverhalten
103
Brand management
97
Markenführung
97
Advertising effects
22
Werbewirkung
22
Designation of origin
20
Herkunftsbezeichnung
20
International marketing
20
Internationales Marketing
20
Internet marketing
20
Online-Marketing
20
Relationship marketing
19
Social Web
16
Social web
16
Advertising
13
Marketing management
13
Marketingmanagement
13
Werbung
13
Personality psychology
11
Persönlichkeitspsychologie
11
Customer integration
10
Kundenintegration
10
country of origin
8
Cultural identity
7
Globalisierung
7
Globalization
7
Kulturelle Identität
7
Rules of origin
7
Ursprungsregeln
7
Brand extension
6
Celebrity endorsement
6
Celebrity-Werbung
6
Corporate Social Responsibility
6
Corporate social responsibility
6
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Online availability
All
Undetermined
37
Free
1
Type of publication
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Article
65
Type of publication (narrower categories)
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Article in journal
Aufsatz im Buch
Bibliografie
Collection of articles of several authors
Aufsatz in Zeitschrift
65
Conference paper
2
Konferenzbeitrag
2
Language
All
English
Author
All
Diamantopoulos, Adamantios
4
Arli, Denni
2
Balabanis, George
2
Davvetas, Vasileios
2
Kim, Eunice
2
Kumar, V.
2
Ahern, Lee
1
Ahmed, Zafar U.
1
Ahn, Euijin
1
Alden, Dana
1
Allman, Helena F.
1
Arnould, Eric J.
1
Azzari, Vitor
1
Baack, Daniel W.
1
Bagozzi, Richard P.
1
Barnes, Liz
1
Baršytė, Justina
1
Batra, Rajeev
1
Baxter, Jessica
1
Bellur, Saraswathi
1
Beverland, Michael B.
1
Bick, Geoffrey N. C.
1
Borah, Sourav Bikash
1
Breitsohl, Jan Christian
1
Bui, M̃y
1
Calderon-Monge, Esther
1
Cantone, Luigi
1
Carey, Lindsey Drylie
1
Chang, Yu-ting
1
Chen, Jie
1
Chen, Junsong
1
Chen, Qimei
1
Chung, Hwiman
1
Clarke, Rodney J.
1
Collinger, Tom
1
Connell, Cara
1
Coulter, Robin A.
1
Cova, Bernard
1
Dardis, Frank E.
1
Dawes, John G.
1
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Published in...
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Journal of international marketing
Journal of marketing management : MM
Journal of promotion management : JPM
Journal of business research : JBR
232
The journal of brand management : an international journal
180
The journal of product & brand management
176
Journal of retailing and consumer services
120
Asia Pacific journal of marketing and logistics
56
Psychology & marketing
52
European journal of marketing : EJM
50
International journal of hospitality management
48
Journal of marketing communications
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Marketing intelligence & planning
33
Journal of strategic marketing
32
Cogent business & management
31
Industrial marketing management : the international journal for industrial and high-tech firms
29
Journal of travel and tourism marketing
29
Marketing letters : a journal of research in marketing
29
The journal of consumer marketing
29
European journal of marketing
27
Journal of the Academy of Marketing Science
27
International journal of consumer studies
26
Journal of international consumer marketing
25
Journal of marketing management : JMM ; journal of the Academy of Marketing
24
Journal of promotion management : innovations in planning and applied research
24
International marketing review
23
Journal of global marketing
23
International journal of internet marketing and advertising : IJIMA
22
Journal of hospitality marketing & management
21
Journal of marketing
21
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
20
The IUP journal of brand management : IJBRM
20
Journal of Islamic marketing
19
Journal of fashion marketing and management
19
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
International journal of market research : JMRS ; the journal of the Market Research Society
18
International journal of advertising : the quarterly review of marketing communications
17
International journal of market research
17
Qualitative market research : an international journal
17
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ECONIS (ZBW)
65
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65
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1
The effect of cross-cultural dimensions on the manifestation of customer engagement behaviors
Connell, Cara
;
Marciniak, Ruth
;
Carey, Lindsey Drylie
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 32-48
Persistent link: https://www.econbiz.de/10014233448
Saved in:
2
When "global" becomes a challenge : the role of freshness in food brand preference formation
Baršytė, Justina
;
Ruzeviciute, Ruta
;
Neciunskas, Paulius
- In:
Journal of international marketing
31
(
2023
)
4
,
pp. 23-35
Persistent link: https://www.econbiz.de/10014435070
Saved in:
3
The coalescence effect : how a combination of foreign and local appeals enhances customer engagement through perceived brand globalness
Hu, Miao
;
Chen, Jie
;
Alden, Dana
;
Chen, Qimei
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 49-68
Persistent link: https://www.econbiz.de/10014233451
Saved in:
4
Brand origin effects during economic declines : evidence from an emerging market
Azzari, Vitor
;
Zambaldi, Felipe
;
Guissoni, Leandro Angotti
- In:
Journal of international marketing
31
(
2023
)
2
,
pp. 25-42
Persistent link: https://www.econbiz.de/10014294037
Saved in:
5
The influence of global brand distribution on brand popularity on social media
Kim, Moon-Yong
;
Moon, Sangkil
;
Iacobucci, Dawn
- In:
Journal of international marketing
27
(
2019
)
4
,
pp. 22-38
Persistent link: https://www.econbiz.de/10012132726
Saved in:
6
Favoritism toward foreign and domestic brands : a comparison of different theoretical explanations
Balabanis, George
;
Stathopoulou, Anastasia
;
Qiao, Jiayu
- In:
Journal of international marketing
27
(
2019
)
2
,
pp. 38-55
Persistent link: https://www.econbiz.de/10012060699
Saved in:
7
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
8
Twenty-five years after the fall of the Berlin Wall : an empirical revisit of West German consumers' attitudes toward products and brands from former East Germany
Ahmed, Zafar U.
;
Hinck, Wolfgang
;
Felix, Reto
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 895-910
Persistent link: https://www.econbiz.de/10011979301
Saved in:
9
Global customer engagement
Gupta, Shaphali
;
Pansari, Anita
;
Kumar, V.
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10011848792
Saved in:
10
Consumers and brands across the globe : research synthesis and new directions
Gürhan-Canli, Zeynep
;
Sarıal-Abi, Gülen
;
Hayran, Ceren
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 96-117
Persistent link: https://www.econbiz.de/10011848807
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