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subject:"Brand"
~isPartOf:"Journal of international marketing"
~isPartOf:"Journal of promotion management : JPM"
~language:"eng"
~subject:"Beziehungsmarketing"
~subject:"Markenartikel"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Bibliografie"
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Search: subject_exact:"Markenidentität"
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Brand
Beziehungsmarketing
Markenartikel
Brand image
83
Markenimage
83
Consumer behaviour
68
Konsumentenverhalten
68
Brand management
62
Markenführung
62
Designation of origin
20
Herkunftsbezeichnung
20
Advertising effects
18
Werbewirkung
18
International marketing
17
Internationales Marketing
17
Advertising
12
Internet marketing
12
Online-Marketing
12
Werbung
12
Social Web
9
Social web
9
country of origin
8
Globalisierung
7
Globalization
7
Cultural identity
6
Kulturelle Identität
6
Rules of origin
6
Ursprungsregeln
6
Welt
6
World
6
global brands
6
Emerging economies
5
Multinationales Unternehmen
5
Personality psychology
5
Persönlichkeitspsychologie
5
Relationship marketing
5
Schwellenländer
5
Transnational corporation
5
perceived brand globalness
5
purchase intentions
5
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Online availability
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Undetermined
22
Free
1
Type of publication
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Article
40
Type of publication (narrower categories)
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Article in journal
Aufsatz im Buch
Bibliografie
Aufsatz in Zeitschrift
40
Language
All
English
Author
All
Diamantopoulos, Adamantios
4
Arli, Denni
2
Balabanis, George
2
Davvetas, Vasileios
2
Kim, Eunice
2
Kumar, V.
2
Ahern, Lee
1
Ahmed, Zafar U.
1
Ahn, Euijin
1
Alden, Dana
1
Allman, Helena F.
1
Azzari, Vitor
1
Baack, Daniel W.
1
Bagozzi, Richard P.
1
Barnes, Liz
1
Baršytė, Justina
1
Batra, Rajeev
1
Bellur, Saraswathi
1
Borah, Sourav Bikash
1
Bui, M̃y
1
Calderon-Monge, Esther
1
Carey, Lindsey Drylie
1
Chang, Yu-ting
1
Chen, Jie
1
Chen, Qimei
1
Chung, Hwiman
1
Connell, Cara
1
Coulter, Robin A.
1
Dardis, Frank E.
1
Dewi Retno Rosari, Theresia Sri
1
Dimofte, Claudiu V.
1
Donlan, Leah Kathleen
1
Eastin, Matthew S.
1
Felix, Reto
1
Fenik, Anton P.
1
Fraustino, Julia
1
Gao, Hongzhi
1
Gautam, Vikas
1
Guissoni, Leandro Angotti
1
Gupta, Shaphali
1
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Published in...
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Journal of international marketing
Journal of promotion management : JPM
Journal of business research : JBR
238
The journal of brand management : an international journal
186
The journal of product & brand management
176
Journal of retailing and consumer services
120
Asia Pacific journal of marketing and logistics
56
Psychology & marketing
52
European journal of marketing : EJM
50
International journal of hospitality management
48
Journal of strategic marketing
39
Marketing intelligence & planning
39
Journal of marketing communications
38
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
37
Cogent business & management
32
Journal of the Academy of Marketing Science
32
Industrial marketing management : the international journal for industrial and high-tech firms
30
Journal of travel and tourism marketing
29
Marketing letters : a journal of research in marketing
29
The journal of consumer marketing
29
European journal of marketing
28
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
International journal of consumer studies
26
Journal of international consumer marketing
26
Journal of promotion management : innovations in planning and applied research
26
Journal of marketing management : MM
25
International marketing review
24
Journal of global marketing
23
Journal of marketing
23
International journal of internet marketing and advertising : IJIMA
22
Journal of hospitality marketing & management
21
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
20
The IUP journal of brand management : IJBRM
20
Journal of Islamic marketing
19
Journal of fashion marketing and management
19
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
International journal of market research : JMRS ; the journal of the Market Research Society
18
Young consumers : insight and ideas for responsible marketers
18
International journal of advertising : the quarterly review of marketing communications
17
International journal of market research
17
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ECONIS (ZBW)
40
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date (oldest first)
1
The effect of cross-cultural dimensions on the manifestation of customer engagement behaviors
Connell, Cara
;
Marciniak, Ruth
;
Carey, Lindsey Drylie
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 32-48
Persistent link: https://www.econbiz.de/10014233448
Saved in:
2
The coalescence effect : how a combination of foreign and local appeals enhances customer engagement through perceived brand globalness
Hu, Miao
;
Chen, Jie
;
Alden, Dana
;
Chen, Qimei
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 49-68
Persistent link: https://www.econbiz.de/10014233451
Saved in:
3
Brand origin effects during economic declines : evidence from an emerging market
Azzari, Vitor
;
Zambaldi, Felipe
;
Guissoni, Leandro Angotti
- In:
Journal of international marketing
31
(
2023
)
2
,
pp. 25-42
Persistent link: https://www.econbiz.de/10014294037
Saved in:
4
When "global" becomes a challenge : the role of freshness in food brand preference formation
Baršytė, Justina
;
Ruzeviciute, Ruta
;
Neciunskas, Paulius
- In:
Journal of international marketing
31
(
2023
)
4
,
pp. 23-35
Persistent link: https://www.econbiz.de/10014435070
Saved in:
5
Favoritism toward foreign and domestic brands : a comparison of different theoretical explanations
Balabanis, George
;
Stathopoulou, Anastasia
;
Qiao, Jiayu
- In:
Journal of international marketing
27
(
2019
)
2
,
pp. 38-55
Persistent link: https://www.econbiz.de/10012060699
Saved in:
6
The influence of global brand distribution on brand popularity on social media
Kim, Moon-Yong
;
Moon, Sangkil
;
Iacobucci, Dawn
- In:
Journal of international marketing
27
(
2019
)
4
,
pp. 22-38
Persistent link: https://www.econbiz.de/10012132726
Saved in:
7
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 312-331
Persistent link: https://www.econbiz.de/10011875418
Saved in:
8
"Should I have bought the other one?" : experiencing regret in global versus local brand purchase decisions
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
26
(
2018
)
2
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011879475
Saved in:
9
Global customer engagement
Gupta, Shaphali
;
Pansari, Anita
;
Kumar, V.
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10011848792
Saved in:
10
Consumers and brands across the globe : research synthesis and new directions
Gürhan-Canli, Zeynep
;
Sarıal-Abi, Gülen
;
Hayran, Ceren
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 96-117
Persistent link: https://www.econbiz.de/10011848807
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