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subject:"Brand"
~isPartOf:"Journal of international marketing"
~subject:"Markenartikel"
~subject:"Social web"
~subject:"Viral marketing"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Markenidentität"
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Brand
Markenartikel
Social web
Viral marketing
Brand image
36
Markenimage
36
Consumer behaviour
31
Konsumentenverhalten
31
Brand management
25
Markenführung
25
International marketing
17
Internationales Marketing
17
Designation of origin
14
Herkunftsbezeichnung
14
Globalisierung
7
Globalization
7
country of origin
6
global brands
6
Emerging economies
5
Multinationales Unternehmen
5
Schwellenländer
5
Transnational corporation
5
Welt
5
World
5
perceived brand globalness
5
Cultural identity
4
Kulturelle Identität
4
Rules of origin
4
Ursprungsregeln
4
Beziehungsmarketing
3
National culture
3
Nationalkultur
3
Relationship marketing
3
USA
3
United States
3
culture
3
globalization
3
local brands
3
Brand extension
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Customer integration
2
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Undetermined
10
Free
1
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Article
18
Type of publication (narrower categories)
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Aufsatz im Buch
Aufsatz in Zeitschrift
Article in journal
18
Language
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English
18
Author
All
Diamantopoulos, Adamantios
4
Balabanis, George
2
Davvetas, Vasileios
2
Allman, Helena F.
1
Azzari, Vitor
1
Bagozzi, Richard P.
1
Baršytė, Justina
1
Batra, Rajeev
1
Borah, Sourav Bikash
1
Carey, Lindsey Drylie
1
Connell, Cara
1
Coulter, Robin A.
1
Dimofte, Claudiu V.
1
Fenik, Anton P.
1
Gao, Hongzhi
1
Guissoni, Leandro Angotti
1
Gürhan-Canli, Zeynep
1
Hayran, Ceren
1
Herz, Marc Florian
1
Hewett, Kelly
1
Iacobucci, Dawn
1
Johansson, Johny K.
1
Keller, L. R.
1
Kim, Moon-Yong
1
Knight, John G.
1
Krishnan, Vijaykumar
1
Kumar, V.
1
Magnusson, Peter
1
Marciniak, Ruth
1
Moon, Sangkil
1
Morgan, Felicia N.
1
Neciunskas, Paulius
1
Peng, Siqing
1
Qiao, Jiayu
1
Rodrigues, Jonny Mateus
1
Ruzeviciute, Ruta
1
Sarıal-Abi, Gülen
1
Schlegelmilch, Bodo B.
1
Scornavacca, Eusebio
1
Sharma, Amalesh
1
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Published in...
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Journal of international marketing
Journal of business research : JBR
232
The journal of brand management : an international journal
188
The journal of product & brand management
173
Journal of retailing and consumer services
117
Asia Pacific journal of marketing and logistics
51
Psychology & marketing
51
European journal of marketing : EJM
45
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
Journal of marketing communications
40
International journal of internet marketing and advertising : IJIMA
37
Marketing intelligence & planning
37
Journal of strategic marketing
32
Cogent business & management
31
International journal of hospitality management
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Journal of international consumer marketing
29
Journal of marketing management : JMM ; journal of the Academy of Marketing
29
The journal of consumer marketing
29
International journal of consumer studies
28
Journal of promotion management : innovations in planning and applied research
28
European journal of marketing
26
Journal of marketing
26
Marketing letters : a journal of research in marketing
26
Journal of global marketing
25
Journal of promotion management : JPM
25
International marketing review
23
Journal of the Academy of Marketing Science
23
Journal of marketing management : MM
21
Industrial marketing management : the international journal for industrial and high-tech firms
20
Journal of fashion marketing and management
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
20
International journal of advertising : the review of marketing communications
19
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
Young consumers : insight and ideas for responsible marketers
19
Journal of hospitality marketing & management
18
International journal of market research : JMRS ; the journal of the Market Research Society
17
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
17
The IUP journal of brand management : IJBRM
17
Business horizons
16
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ECONIS (ZBW)
18
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1
The effect of cross-cultural dimensions on the manifestation of customer engagement behaviors
Connell, Cara
;
Marciniak, Ruth
;
Carey, Lindsey Drylie
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 32-48
Persistent link: https://www.econbiz.de/10014233448
Saved in:
2
When "global" becomes a challenge : the role of freshness in food brand preference formation
Baršytė, Justina
;
Ruzeviciute, Ruta
;
Neciunskas, Paulius
- In:
Journal of international marketing
31
(
2023
)
4
,
pp. 23-35
Persistent link: https://www.econbiz.de/10014435070
Saved in:
3
Brand origin effects during economic declines : evidence from an emerging market
Azzari, Vitor
;
Zambaldi, Felipe
;
Guissoni, Leandro Angotti
- In:
Journal of international marketing
31
(
2023
)
2
,
pp. 25-42
Persistent link: https://www.econbiz.de/10014294037
Saved in:
4
The influence of global brand distribution on brand popularity on social media
Kim, Moon-Yong
;
Moon, Sangkil
;
Iacobucci, Dawn
- In:
Journal of international marketing
27
(
2019
)
4
,
pp. 22-38
Persistent link: https://www.econbiz.de/10012132726
Saved in:
5
Favoritism toward foreign and domestic brands : a comparison of different theoretical explanations
Balabanis, George
;
Stathopoulou, Anastasia
;
Qiao, Jiayu
- In:
Journal of international marketing
27
(
2019
)
2
,
pp. 38-55
Persistent link: https://www.econbiz.de/10012060699
Saved in:
6
Consumers and brands across the globe : research synthesis and new directions
Gürhan-Canli, Zeynep
;
Sarıal-Abi, Gülen
;
Hayran, Ceren
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 96-117
Persistent link: https://www.econbiz.de/10011848807
Saved in:
7
"Should I have bought the other one?" : experiencing regret in global versus local brand purchase decisions
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
26
(
2018
)
2
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011879475
Saved in:
8
Intention-behavior discrepancy of foreign versus domestic brands in emerging markets : the relevance of consumer prior knowledge
Sun, Luping
;
Zheng, Xiaona
;
Su, Meng
;
Keller, L. R.
- In:
Journal of international marketing
25
(
2017
)
1
,
pp. 91-109
Persistent link: https://www.econbiz.de/10011656835
Saved in:
9
Ritualization : a strategic tool to position brands in international markets
Sharma, Amalesh
;
Kumar, V.
;
Borah, Sourav Bikash
- In:
Journal of international marketing
25
(
2017
)
2
,
pp. 1-24
Persistent link: https://www.econbiz.de/10011709603
Saved in:
10
Brand image evaluations : the interactive roles of country of manufacture, brand concept, and vertical line extension type
Allman, Helena F.
;
Fenik, Anton P.
;
Hewett, Kelly
; …
- In:
Journal of international marketing
24
(
2016
)
2
,
pp. 40-61
Persistent link: https://www.econbiz.de/10011500436
Saved in:
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