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subject:"Brand"
~isPartOf:"Qualitative market research : an international journal"
~subject:"Beziehungsmarketing"
~subject:"Brand emotion"
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Search: subject_exact:"Markenidentität"
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Brand
Beziehungsmarketing
Brand emotion
Brand image
42
Markenimage
42
Consumer behaviour
31
Konsumentenverhalten
31
Brand management
28
Markenführung
28
Markenartikel
15
Market research
6
Marktforschung
6
Emotion
5
Relationship marketing
5
Brands
4
Corporate reputation
4
Firmenimage
4
KMU
4
Luxury goods
4
Luxusgüter
4
SME
4
Brand attachment
3
Grounded theory
3
International marketing
3
Internationales Marketing
3
Jugendliche
3
Perception
3
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3
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3
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3
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3
Youth
3
Advertising effects
2
Befragung
2
Brand architecture
2
Brand associations
2
Brand avoidance
2
Brand hate
2
Brand love
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17
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Sarkar, Abhigyan
2
Aledin, Samil A.
1
Atwal, Glyn
1
Berndt, Adele
1
Beurer, Karolin
1
Bhattacharya, Subhajit
1
Bryson, Douglas
1
Buchanan-Oliver, Margo
1
Bulmer, Sandy
1
Dalal, Arunava
1
Dimitriadis, Sergios
1
Dirsehan, Taşkın
1
Eren-Erdoğmuş, İrem
1
Felix, Reto
1
Foroudi, Pantea
1
Gupta, Suraksha
1
Hackley, Christopher E.
1
Hultén, Peter
1
Jin, Zhongqi
1
Knittel, Zana
1
Kucuk, S. Umit
1
Loo, Benaliza Kung-ying
1
Melewar, T. C.
1
Miller, Dale
1
Moussa, Salim
1
Mzahi, Chourouk
1
Neier, Stacy
1
Papista, Erifili
1
Rawal, Saurabh
1
Sarkar, Juhi Gahlot
1
Sinha, P. K.
1
Zayer, Linda Tuncay
1
Zha, Dongmei
1
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Qualitative market research : an international journal
Journal of business research : JBR
238
The journal of brand management : an international journal
186
The journal of product & brand management
177
Journal of retailing and consumer services
120
Asia Pacific journal of marketing and logistics
56
Psychology & marketing
52
European journal of marketing : EJM
50
International journal of hospitality management
48
Journal of strategic marketing
38
Journal of marketing communications
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Marketing intelligence & planning
33
Cogent business & management
32
Industrial marketing management : the international journal for industrial and high-tech firms
30
Marketing letters : a journal of research in marketing
30
Journal of travel and tourism marketing
29
The journal of consumer marketing
29
European journal of marketing
27
Journal of the Academy of Marketing Science
27
International journal of consumer studies
26
Journal of international consumer marketing
26
Journal of marketing management : JMM ; journal of the Academy of Marketing
26
Journal of marketing management : MM
25
Journal of promotion management : innovations in planning and applied research
24
International marketing review
23
Journal of global marketing
23
Journal of marketing
23
SpringerLink / Bücher
23
International journal of internet marketing and advertising : IJIMA
22
Journal of hospitality marketing & management
21
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
20
Journal of international marketing
20
Journal of promotion management : JPM
20
The IUP journal of brand management : IJBRM
20
Journal of Islamic marketing
19
Journal of fashion marketing and management
19
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
International journal of market research : JMRS ; the journal of the Market Research Society
18
International journal of advertising : the quarterly review of marketing communications
17
International journal of market research
17
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ECONIS (ZBW)
17
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1
Promoting brand gratitude through unique emotional connection : a qualitative study
Bhattacharya, Subhajit
;
Dalal, Arunava
- In:
Qualitative market research : an international journal
26
(
2023
)
5
,
pp. 534-554
Persistent link: https://www.econbiz.de/10014430696
Saved in:
2
Brand bullying : from stressing to expressing
Kucuk, S. Umit
;
Aledin, Samil A.
- In:
Qualitative market research : an international journal
25
(
2022
)
1
,
pp. 60-79
Persistent link: https://www.econbiz.de/10013162191
Saved in:
3
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
4
Exploring local vs global brand associations in an emerging market using BCM technique
Eren-Erdoğmuş, İrem
;
Dirsehan, Taşkın
- In:
Qualitative market research : an international journal
20
(
2017
)
3
,
pp. 266-288
Persistent link: https://www.econbiz.de/10011748652
Saved in:
5
You are an embarrassment : a qualtative investigation of brand embarrassment among young adolescents
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Qualitative market research : an international journal
20
(
2017
)
3
,
pp. 289-305
Persistent link: https://www.econbiz.de/10011748654
Saved in:
6
Brand adoption by BoP retailers
Sinha, P. K.
;
Gupta, Suraksha
;
Rawal, Saurabh
- In:
Qualitative market research : an international journal
20
(
2017
)
2
,
pp. 181-207
Persistent link: https://www.econbiz.de/10011714458
Saved in:
7
Brand avoidance among Generation Y consumers
Knittel, Zana
;
Beurer, Karolin
;
Berndt, Adele
- In:
Qualitative market research : an international journal
19
(
2016
)
1
,
pp. 27-43
Persistent link: https://www.econbiz.de/10011535860
Saved in:
8
I may be a twin but i'm one of a kind : are brand attachment and brand love different names for the same construct?
Moussa, Salim
- In:
Qualitative market research : an international journal
18
(
2015
)
1
,
pp. 69-85
Persistent link: https://www.econbiz.de/10010491600
Saved in:
9
Brand love in emerging market : a qualitative investigation
Sarkar, Abhigyan
- In:
Qualitative market research : an international journal
17
(
2014
)
4
,
pp. 481-494
Persistent link: https://www.econbiz.de/10010430651
Saved in:
10
Multi-brand loyalty : when one brand is not enough
Felix, Reto
- In:
Qualitative market research : an international journal
17
(
2014
)
4
,
pp. 464-480
Persistent link: https://www.econbiz.de/10010430654
Saved in:
1
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