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subject:"Brand"
~isPartOf:"Studies and scientific researches / Economics edition / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau""
~subject:"Brand loyalty"
~subject:"Markenführung"
~type_genre:"Article in journal"
~type_genre:"Konferenzbeitrag"
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Search: subject_exact:"Markenidentität"
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| 6 applied filters
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Brand
Brand loyalty
Markenführung
Brand image
9
Markenimage
9
Brand management
8
Consumer behaviour
8
Konsumentenverhalten
8
Markenartikel
5
Romania
5
Rumänien
5
Jugendliche
4
Youth
4
brand
4
foreign brand
3
preferences
3
Advertising effects
2
Food
2
Lebensmittel
2
Perception
2
Romanian market
2
Wahrnehmung
2
Werbewirkung
2
advertising
2
direct research
2
domestic brand
2
reasons
2
social psychology
2
sound symbolism
2
top of mind awareness
2
unassisted awareness
2
(self-)promotion
1
Advertising
1
Auslandsinvestition
1
Big event
1
Corporate reputation
1
Einzelhandel
1
Ernährungsindustrie
1
Firmenimage
1
Food industry
1
Foreign investment
1
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7
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Article
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Article in journal
Konferenzbeitrag
Aufsatz in Zeitschrift
8
Conference paper
1
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English
8
Author
All
Timiras, Laura Catalina
4
Duduciuc, Alina
2
Amălăncei, Brînduşa-Mariana
1
Ivan, Loredana
1
Ţimiraş, Laura Cǎtǎlina
1
Published in...
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Studies and scientific researches / Economics edition / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau"
Journal of business research : JBR
357
The journal of brand management : an international journal
294
The journal of product & brand management
281
Journal of retailing and consumer services
170
European journal of marketing : EJM
82
Psychology & marketing
74
Asia Pacific journal of marketing and logistics
73
Journal of marketing communications
65
Marketing intelligence & planning
65
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
63
International journal of hospitality management
60
Journal of strategic marketing
55
Journal of international consumer marketing
53
Industrial marketing management : the international journal for industrial and high-tech firms
49
Marketing letters : a journal of research in marketing
47
Cogent business & management
45
International marketing review
45
Journal of promotion management : innovations in planning and applied research
45
The journal of consumer marketing
45
The IUP journal of brand management : IJBRM
43
Journal of global marketing
42
Journal of marketing
42
International journal of consumer studies
41
International journal of internet marketing and advertising : IJIMA
41
Journal of the Academy of Marketing Science
41
Tourism management : research, policies, practice
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
Journal of promotion management : JPM
38
Journal of marketing management : MM
37
European journal of marketing
35
Journal of travel and tourism marketing
34
Journal of Islamic marketing
32
International journal of advertising : the review of marketing communications
31
Journal of fashion marketing and management
30
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Marketing : ZFP ; journal of research and management
29
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
28
Qualitative market research : an international journal
28
Global business review
27
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ECONIS (ZBW)
8
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1
Young people's preferences for Romanian agro alimentary goods
Timiras, Laura Catalina
- In:
Studies and scientific researches / Economics edition / …
(
2017
),
pp. 102-108
Persistent link: https://www.econbiz.de/10011810971
Saved in:
2
Preferences of youth in relation to the origin of brands - romanian and foreign - and its main motivation
Timiras, Laura Catalina
- In:
Studies and scientific researches / Economics edition / …
23
(
2016
),
pp. 69-74
Persistent link: https://www.econbiz.de/10011800395
Saved in:
3
Romanian brand notoriety among young people
Timiras, Laura Catalina
- In:
Studies and scientific researches / Economics edition / …
23
(
2016
),
pp. 75-81
Persistent link: https://www.econbiz.de/10011800396
Saved in:
4
Festive food brands awareness among young people on Romanian market
Timiras, Laura Catalina
- In:
Studies and scientific researches / Economics edition / …
24
(
2016
),
pp. 59-65
Persistent link: https://www.econbiz.de/10011802261
Saved in:
5
Romanian brands awareness among young people : the case of common food products
Ţimiraş, Laura Cǎtǎlina
- In:
Studies and scientific researches / Economics edition / …
24
(
2016
),
pp. 66-76
Persistent link: https://www.econbiz.de/10011802266
Saved in:
6
The contribution of gestures to personal branding
Amălăncei, Brînduşa-Mariana
- In:
Studies and scientific researches / Economics edition / …
21
(
2015
),
pp. 89-95
Persistent link: https://www.econbiz.de/10011800125
Saved in:
7
Advertising brands by means of sounds symbolism : the influence of vowels on perceived brand characteristics
Duduciuc, Alina
- In:
Studies and scientific researches / Economics edition / …
21
(
2015
),
pp. 112-119
Persistent link: https://www.econbiz.de/10011800194
Saved in:
8
Brand naming : sound symbolism, brand preference and brand performance
Duduciuc, Alina
;
Ivan, Loredana
- In:
Studies and scientific researches / Economics edition / …
20
(
2014
),
pp. 169-176
Persistent link: https://www.econbiz.de/10011339605
Saved in:
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