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subject:"Brand"
~isPartOf:"The journal of brand management : an international journal"
~person:"Fetscherin, Marc"
~person:"Hyun, Sunghyup Sean"
~person:"Šerić, Maja"
~subject:"Beziehungsmarketing"
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Search: subject_exact:"Markenidentität"
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Brand
Beziehungsmarketing
Brand image
5
Markenimage
5
Brand management
4
Consumer behaviour
4
Konsumentenverhalten
4
Markenartikel
4
Markenführung
4
Relationship marketing
4
Emotion
2
"Green" practices
1
Brand anthropomorphism
1
Brand associations
1
Brand awareness
1
Brand equity
1
Brand hate
1
Brand loyalty
1
Consumer emotions
1
Consumer-brand relationship
1
Customer satisfaction
1
Deutschland
1
Expertise
1
Gender
1
Germany
1
Geschlecht
1
Hedonic price index
1
Hedonischer Preisindex
1
Human-like brand voice
1
Kraftfahrzeug
1
Kundenzufriedenheit
1
Motor vehicle
1
Name-brand voice assistant
1
Perceived quality
1
Preismanagement
1
Pricing strategy
1
Qualitative analysis
1
Regression analysis
1
Regressionsanalyse
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Satisfaction
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Fetscherin, Marc
Hyun, Sunghyup Sean
Šerić, Maja
Powell, Shaun M.
4
Gunasti, Kunter
3
Johnson, Lester W.
3
Keller, Kevin Lane
3
Abratt, Russell
2
Casidy, Riza
2
Confente, Ilenia
2
Felix, Reto
2
Gil Saura, Irene
2
Grohmann, Bianca
2
Guèvremont, Amélie
2
Heine, Klaus
2
Ilicic, Jasmina
2
Jassawalla, Avan R.
2
Kara, Selcan
2
Kulczynski, Alicia
2
Machado, Joana César
2
Melewar, T. C.
2
Miller, Karen W.
2
Mirzaei, Abas
2
Phau, Ian
2
Ramaseshan, B.
2
Ross, William T.
2
Sashittal, Hemant Chaitanya
2
Valette-Florence, Pierre
2
Velasco, Carlos
2
Webster, Cynthia M.
2
Wymer, Walter
2
Agnoli, Lara
1
Ahmadi, Hormoz
1
Ahuvia, Aaron C.
1
Ajitha, Soundararaj
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Akbar, Mohammad Muzahid
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Aktan, Damla
1
Albert, Noel
1
Almazyad, Fadi
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The journal of brand management : an international journal
International journal of hospitality management
4
Journal of travel and tourism marketing
4
The journal of product & brand management
3
Journal of hospitality marketing & management
2
European journal of marketing
1
International journal of consumer studies
1
International journal of contemporary hospitality management
1
Journal of business research : JBR
1
Journal of business strategy
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of international consumer marketing
1
Journal of retailing and consumer services
1
Journal of service theory and practice : JSTP
1
Journal of vacation marketing : an international journal
1
The journal of consumer marketing
1
The journal of services marketing
1
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ECONIS (ZBW)
4
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1
The perceptual antecedents of brand anthropomorphism in the name-brand voice assistant context
Vernuccio, Maria
;
Patrizi, Michela
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 302-317
Persistent link: https://www.econbiz.de/10014326922
Saved in:
2
Influence of environmental practices on brand equity, satisfaction and word of mouth
Moise, Mihaela Simona
;
Gil Saura, Irene
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
Saved in:
3
Trajectories of brand hate
Zarantonello, Lia
;
Romani, Simona
;
Grappi, Silvia
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 549-560
Persistent link: https://www.econbiz.de/10011962810
Saved in:
4
Consumer brand relationships : a research landscape
Fetscherin, Marc
;
Heinrich, Daniel
- In:
The journal of brand management : an international journal
21
(
2014
)
5
,
pp. 366-371
Persistent link: https://www.econbiz.de/10010410678
Saved in:
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