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subject:"Brand"
~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~subject:"Brand management"
~subject:"Social Web"
~subject:"USA"
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Search: subject_exact:"Consumer Behaviour"
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Brand
Brand management
Social Web
USA
Consumer behaviour
257
Konsumentenverhalten
256
Jugendliche
117
Youth
117
Children
69
Kinder
69
Brand image
29
Markenimage
29
Target group
29
Zielgruppe
29
Internet marketing
28
Online-Marketing
28
Social web
28
Markenführung
26
China
23
Consumer socialization
21
Advertising effects
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Students
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Studierende
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Werbewirkung
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United States
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Young consumers
18
Markenartikel
16
Personality psychology
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Dean, Dwane H.
2
Fan, Fei
2
Johnson, Kim K. P.
2
Sarkar, Abhigyan
2
Sarkar, Juhi Gahlot
2
Abbasi, Amir Zaib
1
Adeshola, Ibrahim
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Ai-Phuong Hoang
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Crnjak-Karanović, Bilijana
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1
Diem-Trang Vo
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Ding Hooi Ting
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Do, Manh-Hoang
1
Duffett, Rodney Graeme
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Duy Dang-Pham
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Elez, Jelena
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Young consumers : insight and ideas for responsible marketers
Journal of business research : JBR
636
Journal of retailing and consumer services
459
The journal of brand management : an international journal
307
The journal of product & brand management
306
Working paper / National Bureau of Economic Research, Inc.
248
Psychology & marketing
199
Journal of consumer research : JCR ; an interdisciplinary bimonthly
193
International journal of hospitality management
146
Asia Pacific journal of marketing and logistics
117
Journal of fashion marketing and management
117
International journal of consumer studies
115
Journal of marketing communications
115
International journal of internet marketing and advertising : IJIMA
114
European journal of marketing : EJM
105
Journal of international consumer marketing
104
The journal of consumer marketing
98
Journal of the Academy of Marketing Science
97
International journal of advertising : the review of marketing communications
94
Journal of marketing
92
Journal of promotion management : innovations in planning and applied research
91
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
88
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
87
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
87
Marketing intelligence & planning
82
Journal of marketing management : MM
81
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
81
Journal of strategic marketing
79
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
76
SpringerLink / Bücher
76
Marketing letters : a journal of research in marketing
73
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
73
Journal of travel and tourism marketing
71
Technological forecasting & social change : an international journal
71
Cogent business & management
70
International journal of retail & distribution management
70
Journal of global marketing
70
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
68
Journal of promotion management : JPM
65
International journal of electronic marketing and retailing : IJEMR
64
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ECONIS (ZBW)
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"Tag a person who loves candy" : sociocultural approach to unhealthy food marketing to adolescents in social media
Sutinen, Ulla-Maija
;
Luukkonen, Roosa
;
Närvänen, Elina
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
2
,
pp. 211-225
Persistent link: https://www.econbiz.de/10014511550
Saved in:
2
Brands as drivers of social media fatigue and its effects on users' disengagement: the perspective of young consumers
Fernandes, Teresa
;
Oliveira, Rodrigo
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
5
,
pp. 625-644
Persistent link: https://www.econbiz.de/10015047538
Saved in:
3
Resilience, vulnerability and personality effects on social commerce intentions : the COVID-19 era
Mourelatos, Evangelos
;
Manganari, Emmanouela
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
3
,
pp. 288-308
Persistent link: https://www.econbiz.de/10014302692
Saved in:
4
Mothers' self-representations and representations of childhood on social media
Kallioharju, Minna
;
Wilska, Terhi-Anna
;
Vänskä, Annamari
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
4
,
pp. 485-499
Persistent link: https://www.econbiz.de/10014302778
Saved in:
5
Generation Z and millennial esports gamers' perceived toxicity risk and game brand loyalty : moderated mediation effects of brand identification, self-efficacy, and support from ga...
Chang, Kun
;
Lee, Hyun-Woo
;
Bennett, Gregg
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
1
,
pp. 28-44
Persistent link: https://www.econbiz.de/10014511518
Saved in:
6
Brand hate in the cosmetic industry : drugstore versus luxury make-up brands
Ong, Sharon Xin Ying
;
Vila-Lopez, Natalia
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
1
,
pp. 109-127
Persistent link: https://www.econbiz.de/10014511530
Saved in:
7
A mixed study on the "wow" of impulse purchase on Instagram : insights from Gen-Z in a collectivistic environment
Muhammad, Abubakar Sadiq
;
Adeshola, Ibrahim
;
Isiaku, Labaran
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
1
,
pp. 128-148
Persistent link: https://www.econbiz.de/10014511531
Saved in:
8
Exploring social influence effect on mobile marketing behaviors of young consumers in the USA and Mexico
Oyedele, Adesegun
;
Goenner, Emily
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
2
,
pp. 250-272
Persistent link: https://www.econbiz.de/10014511562
Saved in:
9
Virtual idols vs online influencers vs traditional celebrities : how young consumers respond to their endorsement advertising
Fan, Fei
;
Fu, Lin
;
Jiang, Qinghua
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
3
,
pp. 329-348
Persistent link: https://www.econbiz.de/10015047318
Saved in:
10
When young customers co-create value of AI-powered branded app: the mediating role of perceived authenticity
Diem-Trang Vo
;
Long Thang Van Nguyen
;
Duy Dang-Pham
; …
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
5
,
pp. 557-578
Persistent link: https://www.econbiz.de/10015047483
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