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subject:"Brand"
~language:"eng"
~person:"Azoulay, Audrey"
~person:"Garolera, Jordi"
~person:"Rekom, Johan van"
~subject:"Markenimage"
~type_genre:"Aufsatz im Buch"
~type_genre:"Glossary included"
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Search: subject_exact:"Markenidentität"
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Brand
Markenimage
Brand image
6
Markenartikel
3
Brand management
2
Comparison
2
Consumer behaviour
2
Culture
2
Japan
2
Konsumentenverhalten
2
Kultur
2
Markenführung
2
Measurement
2
Messung
2
Social values
2
Soziale Werte
2
Spain
2
Spanien
2
Vergleich
2
Corporate culture
1
Corporate reputation
1
Detergent industry
1
Firmenimage
1
Netherlands
1
Niederlande
1
Organizational behaviour
1
Sustainable product
1
USA
1
United States
1
Unternehmenskultur
1
Verhalten in Organisationen
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English
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Azoulay, Audrey
Garolera, Jordi
Rekom, Johan van
Keller, Kevin Lane
7
Park, C. Whan
6
Schmitt, Bernd
6
Calder, Bobby J.
4
MacInnis, Deborah J.
4
Tybout, Alice M.
4
Aaker, Jennifer
3
Belk, Russell W.
3
Erdem, Tülin
3
Esch, Franz-Rudolf
3
Gierl, Heribert
3
Kniazeva, Maria
3
Loureiro, Sandra Maria Correia
3
Mogaji, Emmanuel
3
Ravasi, Davide
3
Roth, Martin S.
3
Sternthal, Brian
3
Abu Bakar bin Abdul Hamid
2
Ahuvia, Aaron
2
Asmat Nizam Abdul Talib
2
Balboni, Bernardo
2
Barker, Ryan
2
Batra, Rajeev
2
Becker, Kip
2
Benet-Martínez, Verónica
2
Brakus, J. Joško
2
Brodie, Roderick J.
2
Carpenter, Gregory S.
2
Casson, Mark
2
Cheah, Isaac
2
Cui, Annie Peng
2
Czellar, Sandor
2
Dawar, Niraj
2
D’Arco, Mario
2
Elliott, Richard
2
Glynn, Mark S.
2
Grappi, Silvia
2
Gürhan-Canli, Zeynep
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Brand management ; Vol. 2
2
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
1
Cross-cultural and critical perspectives on brands
1
Marketing-mix strategies - product strategy and promotion strategy
1
Organizational identity in practice
1
Source
All
ECONIS (ZBW)
6
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1
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1
Successfully establishing a green image for an established detergent brand : the "small and mighty" case
Rekom, Johan van
;
Sinai, Gabriela
- In:
Contemporary perspectives on corporate marketing : …
,
(pp. 119-129)
.
2013
Persistent link: https://www.econbiz.de/10009781994
Saved in:
2
Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2010
Persistent link: https://www.econbiz.de/10003924374
Saved in:
3
Do brand personality scales really measure brand personality?
Azoulay, Audrey
;
Kapferer, Jean-Noël
-
2010
Persistent link: https://www.econbiz.de/10003924375
Saved in:
4
Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2009
Persistent link: https://www.econbiz.de/10003785277
Saved in:
5
Measuring and managing the essence of a brand personality
Rekom, Johan van
;
Jacobs, Gabriele
;
Verlegh, Peeter W. J.
-
2009
Persistent link: https://www.econbiz.de/10003836301
Saved in:
6
Projecting organizational identities
Lerpold, Lin
;
Ravasi, Davide
;
Rekom, Johan van
;
Soenen, …
- In:
Organizational identity in practice
,
(pp. 151-156)
.
2007
Persistent link: https://www.econbiz.de/10003534207
Saved in:
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