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subject:"Brand"
~language:"eng"
~person:"Foroudi, Pantea"
~subject:"Beziehungsmarketing"
~subject:"Markenartikel"
~subject:"Virales Marketing"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliografie"
~type_genre:"Collection of articles of several authors"
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Search: subject_exact:"Markenidentität"
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Brand
Beziehungsmarketing
Markenartikel
Virales Marketing
Brand image
20
Markenimage
20
Brand management
15
Markenführung
15
Consumer behaviour
8
Corporate reputation
8
Firmenimage
8
Konsumentenverhalten
8
Reputation
8
Place marketing
4
Standortmarketing
4
Advertising effects
3
Brand reputation
3
Celebrity endorsement
3
Celebrity-Werbung
3
Marketing management
3
Marketingmanagement
3
Place identity
3
Place image
3
Relationship marketing
3
Tourism marketing
3
Tourismusmarketing
3
Website
3
Werbewirkung
3
Advertising
2
Advertising credibility
2
Betriebliche Wertschöpfung
2
Brand competitiveness
2
Brand credibility
2
Brand loyalty
2
Brand value
2
Celebrity trust
2
Competition
2
Complexity theory
2
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Aufsatz im Buch
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Collection of articles of several authors
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Foroudi, Pantea
Loureiro, Sandra Maria Correia
18
Sarkar, Abhigyan
17
Japutra, Arnold
16
Diamantopoulos, Adamantios
14
Khan, Imran
14
Bang, Nguyen
13
Han, Heesup
13
Sarkar, Juhi Gahlot
13
Ekinci, Yuksel
12
Gil Saura, Irene
12
Guzman, Francisco
12
Kumar, Vikas
12
Phau, Ian
12
Rahman, Zillur
12
Fetscherin, Marc
11
Melewar, T. C.
11
Keller, Kevin Lane
10
Sreejesh, S.
10
Augusto, Mário Gomes
9
Brodie, Roderick J.
9
Hyun, Sunghyup Sean
9
King, Ceridwyn
9
Ko, Eunju
9
Veloutsou, Cleopatra
9
Šerić, Maja
9
Hollebeek, Linda D.
8
Paul, Justin
8
Roy, Sanjit
8
Casidy, Riza
7
Christodoulides, George
7
Davvetas, Vasileios
7
Gupta, Suraksha
7
Ilicic, Jasmina
7
Johnson, Lester W.
7
Joshi, Richa
7
Kaufmann, Hans Rüdiger
7
Kaushik, Arun Kumar
7
MacInnis, Deborah J.
7
Park, C. Whan
7
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Journal of business research : JBR
3
Corporate reputation review
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of hospitality management
1
Qualitative market research : an international journal
1
Technological forecasting & social change : an international journal
1
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ECONIS (ZBW)
8
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1
Impact of the strength of religious beliefs on brand love in the Islamic market
Yousef, Waleed
;
Foroudi, Pantea
;
Hussain, Shahzeb
; …
- In:
Corporate reputation review
25
(
2022
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012819715
Saved in:
2
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
3
The impact of brand value on brand competitiveness
Gupta, Suraksha
;
Gallear, David
;
Rudd, John M.
; …
- In:
Journal of business research : JBR
112
(
2020
),
pp. 210-222
Persistent link: https://www.econbiz.de/10012230579
Saved in:
4
Enhancing university brand image and reputation through customer value co-creation behaviour
Foroudi, Pantea
;
Yu, Qionglei
;
Gupta, Suraksha
; …
- In:
Technological forecasting & social change : an …
138
(
2019
),
pp. 218-227
Persistent link: https://www.econbiz.de/10012132181
Saved in:
5
Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry’s brand performance
Foroudi, Pantea
- In:
International journal of hospitality management
76
(
2019
)
1
,
pp. 271-285
Persistent link: https://www.econbiz.de/10011982005
Saved in:
6
Perceptional components of brand equity : configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention
Foroudi, Pantea
;
Jin, Zhongqi
;
Gupta, Suraksha
; …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 462-474
Persistent link: https://www.econbiz.de/10011881956
Saved in:
7
Investigating relationship types for creating brand value for resellers
Gupta, Suraksha
;
Foroudi, Pantea
;
Yen, Dorothy
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 37-47
Persistent link: https://www.econbiz.de/10011887282
Saved in:
8
The local brand representative in reseller networks
Gupta, Suraksha
;
Ozdemir, Sena
;
Czinkota, Michael R.
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5712-5723
Persistent link: https://www.econbiz.de/10011597467
Saved in:
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