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subject:"Brand"
~person:"Ekinci, Yuksel"
~person:"Quach, Sara"
~subject:"Kundenzufriedenheit"
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Search: subject_exact:"Consumer Behaviour"
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Brand
Kundenzufriedenheit
Consumer behaviour
52
Konsumentenverhalten
52
Beziehungsmarketing
22
Relationship marketing
22
Brand management
20
Markenführung
20
Brand image
16
Markenimage
16
Customer satisfaction
12
Dienstleistungsqualität
12
Markenartikel
12
Service quality
12
Advertising
8
Advertising effects
8
Internet marketing
8
Online-Marketing
8
Social Web
8
Social web
8
Werbewirkung
8
Werbung
7
Einzelhandel
6
Retail trade
6
Luxury goods
5
Luxusgüter
5
Personality psychology
5
Persönlichkeitspsychologie
5
Coronavirus
4
Credibility
4
Digitale Dienste
4
Internet
4
Online retailing
4
Online-Handel
4
Web-based service
4
Art infusion
3
Destination management
3
Destinationsmanagement
3
Glaubwürdigkeit
3
Holiday behaviour
3
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Article
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English
23
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Ekinci, Yuksel
Quach, Sara
Han, Heesup
60
Usman, Osly
29
Mattila, Anna S.
26
Loureiro, Sandra Maria Correia
25
Phau, Ian
24
Dawes, John
23
Sarkar, Abhigyan
22
Prentice, Catherine
20
Bang, Nguyen
19
Bilgihan, Anil
18
Huber, Frank
18
Hyun, Sunghyup Sean
18
Sreejesh, S.
18
Wong, IpKin Anthony
18
Sarkar, Juhi Gahlot
17
Japutra, Arnold
16
Prayag, Girish
16
Diamantopoulos, Adamantios
15
Fetscherin, Marc
15
Fournier, Susan
15
Paul, Justin
15
Jang, Soocheong
14
Khan, Imran
14
Ko, Eunju
14
Romaniuk, Jenni
14
Söderlund, Magnus
14
Ahn, Jiseon
13
Dubé, Jean-Pierre
13
Guzman, Francisco
13
Mittal, Vikas
13
Aksoy, Lerzan
12
Balaji, M. S.
12
Gustafsson, Anders
12
Hildebrandt, Lutz
12
Hruschka, Harald
12
Keller, Kevin Lane
12
Klaus, Philipp
12
Liu, Chih-Hsing
12
Qu, Hailin
12
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Journal of retailing and consumer services
6
Journal of business research : JBR
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Services marketing quarterly
2
Asia Pacific journal of marketing and logistics
1
International journal of market research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of consumer behaviour
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality marketing & management
1
Journal of strategic marketing
1
Psychology & marketing
1
The journal of brand management : an international journal
1
The marketing review
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
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ECONIS (ZBW)
23
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1
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
2
From warmth to warrior : impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Lee, Zoe
;
Spry, Amanda
;
Ekinci, Yuksel
;
Vredenburg, Jessica
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014511517
Saved in:
3
Service integration in omnichannel retailing and its impact on customer experience
Quach, Sara
;
Barari, Mojtaba
;
Moudrý, Dann Vit
;
Quach, Ken
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013169715
Saved in:
4
The effect of AI quality on customer experience and brand relationship
Nguyen Tuyet-Mai
;
Quach, Sara
;
Patamaporn Thaichon
- In:
Journal of consumer behaviour
21
(
2022
)
3
,
pp. 481-493
Persistent link: https://www.econbiz.de/10013275503
Saved in:
5
Discovering the dark side of brand attachment : impulsive buying, obsessive-compulsive buying and trash talking
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of business research : JBR
145
(
2022
),
pp. 442-453
Persistent link: https://www.econbiz.de/10013197919
Saved in:
6
The role of art infusion in enhancing pro-environmental luxury brand advertising
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209490
Saved in:
7
Does brand concept mapping determine destination brand associations and image?
Çifci, Sertaç
;
Japutra, Arnold
;
Ekinci, Yuksel
; …
- In:
Tourism analysis : an interdisciplinary tourism & …
27
(
2022
)
4
,
pp. 515-528
Persistent link: https://www.econbiz.de/10013552590
Saved in:
8
Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? : a mixed methods study
Özer, Mehmet
;
Özer, Alper
;
Ekinci, Yuksel
;
Koçak, Akın
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2384-2400
Persistent link: https://www.econbiz.de/10013465202
Saved in:
9
Antecedents and the mediating effect of customer-restaurant brand identification
Han, Sung Ho
;
Ekinci, Yuksel
;
Chen, Cheng-Hao Steve
; …
- In:
Journal of hospitality marketing & management
29
(
2020
)
2
,
pp. 202-220
Persistent link: https://www.econbiz.de/10012256129
Saved in:
10
A consumer-based brand performance model for assessing brand success
Molinillo, Sebastian
;
Ekinci, Yuksel
;
Japutra, Arnold
- In:
International journal of market research
61
(
2019
)
1
,
pp. 93-110
Persistent link: https://www.econbiz.de/10012171946
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